SearchDay: Big Brands are Starting To Get It -- or Is Google Starting to Get Big Brands?

Today's Columns: » Big Brands are Starting To Get It -- or is Google Starting to Get Big Brands?  » Accessibility Can Be Profitable  » Local Search 101, Part 2  » Social Media Madness -- The Sweet 16, Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 10, 2009

Top Jobs SEM Manager Provide Commerce San Diego, United States Account Executive Incisive Media Brooklyn, United States Internet Search Manager Education Management Corporation Pittsburgh, United States Site Optimization Team Lead Comcast Interactive Media Philadelphia, United States Interactive Marketing Specialist Carnival Cruise Lines Miami, United States More Jobs Today's Top Story: Mark Jackson Big Brands are Starting To Get It -- or is Google Starting to Get Big Brands?  SEW EXPERTS: AU NATURAL These larger Web sites have all of the natural elements that search engines look for. All they have to do is build a Web site that is remotely search engine friendly and institute some basic best practices for SEO and they'd enjoy the benefits that it has taken smaller firms years to accomplish. With proper consultation, these large brands could begin to dominate the SERPs, if they could just learn to get out of their own way. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Accessibility Can Be Profitable  SEW EXPERTS: BIG BIZ More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream. » Full story » Print version Ron Jones Local Search 101, Part 2  SEW EXPERTS: SEM 101 If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. » Full story » Print version Erik Qualman Social Media Madness -- The Sweet 16, Part 2  SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. » Full story » Print version Drive your SEO and SEM with Compete Search Analytics! Smart search marketing starts with data, and smart search marketers start with Compete. Get the most out of Search with deep consumer generated keyword data and competitive search intelligence from Compete. www.compete.com News from the Search Engine Watch Blog Social Networking and Blogs Surpass Email in Popularity Posted by Nathania Johnson  Mar 10, 2009 With 67% of the worldwide internet population visiting, social networks and blogs are now outpacing email in popularity. They've become the 4th most popular online category, according to Nielsen Online. "Social networking has become a fundamental part of the global online experience," says John Burbank, CEO of Nielsen Online. "While two-thirds ... » Continue reading New Google Analytics Guide Offers Help for Beginners Posted by Nathania Johnson  Mar 10, 2009 Google Analytics has published a guide for beginners who are new to the product. Called the "Getting Started Guide," it's a new section of the Help Center for Google Analytics. In it, you'll find the benefits of using Analytics (perhaps you've heard that you should be doing analytics but have no ... » Continue reading Yahoo! Lowers Minimum Bid on Some Keywords Posted by Nathania Johnson  Mar 10, 2009 Yahoo! has announced that they have lowered the minimum bid on some keywords. They were quite vague about which ones. The reason given for the change was the economy and marketers' needs to maximize their budgets. Advertisers will want to check in on their Yahoo! campaigns to see if the minimum ... » Continue reading Matt Cutts Revisits 100 Link Maximum Per Page Recommendation Posted by Nathania Johnson  Mar 10, 2009 Matt Cutts took to his blog to talk about just how many links you can include on one page. The rule of thumb for a long time has been no more than 100 links per page, and Cutts says that recommendation hasn't changed. But he clarified that it's not a hard ... » Continue reading Google AdSense Releases News Widget Posted by Nathania Johnson  Mar 10, 2009 Google AdSense recently released a new widget that allows sites to place news on their site. It looks like your basic AdSense box, but with "powered by Google News" in the tab at the bottom instead. Take a look: Users can select the type of news they wish to appear on ... » Continue reading Does No One Get Twitter? Der Spiegel Added To Not List Posted by Frank Watsonhttp://www.kangamurramedia.com  Mar 10, 2009 TechCrunch reported about an interview Twitter CEO William Evans gave to German magazine Der Spiegel late last week where he outlined some of their upcoming features, including alerting people to important local information. And while many of the answers were insightful, its seems Der Spiegel does not understand the medium. Starting ... » Continue reading Microsoft Adds Maria Klawe to Board of Directors; Announces $0.13 Dividend Posted by Nathania Johnson  Mar 10, 2009 Microsoft has added a new member to their Board of Directors. Maria Klawe, Ph.D., president of Harvey Mudd College since 2006, brings the Board back to 10 members. Klawe was previously dean of engineering and a professor of computer science at Princeton University from 2003 to 2006. "Maria has made significant ... » Continue reading Google Stockpiling Cash: Storing Nuts For Economic Winter Or Just Plain Nuts? Posted by Frank Watsonhttp://www.kangamurramedia.com  Mar 10, 2009 Seems every time Google's CEO Eric Schmidt mentions the harsh economic times we are experiencing the company's stock price drops. Now, following his comments last week about the company stockpiling cash with no immediate plans of acquiring any new companies - Twitter seems to be everyone else's popular choice - ... » Continue reading Utah Legislature Attempts to Regulate Keywords - Again Posted by Nathania Johnson  Mar 10, 2009 Kate Kaye at ClickZ.com is reporting that the Utah House has passed H.B. 450, which is another law the state is considering to regulate keywords advertising. The Senate has until Thursday to pass the law, as Utah's legislature only meets 45 days a year. Unlike past regulation attempts, this version would ... » Continue reading eSearchVision - Improve your SEM business today! We have transformed the marketplace with our unique pairing of quality service & innovative technology. With over 5 years in the industry and some of the biggest brands around the world on our roster, eSearchVision offers the most advanced all-inclusive platform in the SEM industry Learn how we can transform your business today www.esearchvision.com Search Engine Watch Forum Discussions How to set up a Adword account with 2 or more users, separate login  Mar 10, 2009 hello, A customer of mine as asked me to set up a Google Adwords account for him. He is a Gmail user so it would make sens to ask him to register and invite me. The problem with this is than on my main email address I already have a Adword account ... » Join the discussion Can Google read Javascript redirects?  Mar 9, 2009 I have a site that employs redirects using windows.location.replace. Can link equity follow this? If I replace these redirects with 301 redirects, I am afraid that it might take some time for our link equity to catch up. Any advice? » Join the discussion Checking past rankings of a site?  Mar 9, 2009 Is there a way to type in a website's address and find out its rankings from the past? (Unfortunately typing in google.com into the waybackmachine from archiveDOTorg doesnt seem to work ;)) » Join the discussion

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