SearchDay: PPC Content Advertising: The Latest Tips and Best Practices

Today's Columns: » PPC Content Advertising: The Latest Tips and Best Practices  » Search Goes Global  » My Thoughts on Promo Outcomes  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 26, 2009

Top Jobs More Jobs Today's Top Story: David Szetela PPC Content Advertising: The Latest Tips and Best Practices  SEW EXPERTS: PROFITABLE PPC Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers who have watched their competition and click prices grow over the past few years could be tapping into a source of clicks where there's less competition and lower click prices. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Search Goes Global  SEW EXPERTS: SEARCHING FOR MEANING Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is. » Full story » Print version Sage Lewis My Thoughts on Promo Outcomes  SEW EXPERTS: PROMOTION & LINK BUILDING Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Top Posts and Stories from SES New York Day 2 Posted by Greg Jarboe  Mar 26, 2009 In case you tuned in late, half of the top posts and stories from Day 2 of SES New York were a continuation of the top story from Day 1: Guy Kawasaki's opening keynote, "Twitter as a Tool for Social Media." To catch you up, in case you missed my ... » Continue reading Google Bundles Tools in a New Service for Website Hosting Providers Posted by Nathania Johnson  Mar 26, 2009 Last year, Google extended Webmaster Tools to hosting providers, who could in turn offer it to their customers. Now, Google has released "Services for Websites," a bundled package of tools for website hosting providers. Included in the bundle are Webmaster Tools, AdSense, Custom Search, and Site Search. When a hosting provider ... » Continue reading Yahoo!'s Inquisitor iPhone App Released to More Countries Posted by Nathania Johnson  Mar 26, 2009 I have a confession to make. I love the new Yahoo! Inquisitor app for the iPhone. I like it better than - gasp - searching Google. But do people from other nationalities, geographic locations and languages feel the same way? They're about to find out. Yahoo! is releasing its Inquisitor iPhone ... » Continue reading YouTube Changes the Names of Some Features Posted by Nathania Johnson  Mar 26, 2009 YouTube has announced a name change for some of the features on its site. They are as follows: Spotlight Videos - These are videos that YouTube are entertaining or educational for the masses, so they highlight them. Promoted Videos - Originally called "Sponsored Videos," these are the paid video ads - like ... » Continue reading iPhone Advances Mobile Search in the UK Posted by Nathania Johnson  Mar 26, 2009 comScore has released data about iPhone users in the UK and compared to other mobile devices, the iPhone is certainly spurring on mobie search. 55% of iPhone users conduct searches on their devices, while just 32% of smartphone users and 12% of all mobile phone users search on their phones. In fact, ... » Continue reading Increase site performance with EV SSL. Let your customers know your site is safe when they see the green address bar from VeriSign. The green bar, Extended Validation (EV) SSL, lets your customers know that they are on your site and not a site pretending to be you. http://ad.doubleclick.net/clk;212506451;33814138;w Search Engine Watch Forum Discussions Is It Time to Add Mobile Marketing Here?  Mar 26, 2009 Seems to be increasingly more noise about mobile marketing. Twitter kinda helps with that since you can "tweet" with your mobile phone. Is it time to open up discussion on this? It's still new and probably not mature enough to hit search - yet. But, with the way that people are using ... » Join the discussion Keyword tool  Mar 22, 2009 When I search for 1) EURO MORTGAGES (broad match) for English speaking/All territories I get 1,000 search on average. 2) EURO MORTGAGES (broad match) for English speaking/France I get 1,900 search on average. How is it possible that 2 can be higher than 1 since 2 should be part of one? Probably a ... » Join the discussion How much time takes Google indexing?  Mar 20, 2009 Hi all, I have been following all the instructions of "https://www.google.com/webmasters/tools/", I have submitted a SiteMap, but my web site which is online still is NOT indexed by Google. Each time I try a new SiteMap because there are warnings in it it takes 1 day for evaluation, and nothing happens. So ... » Join the discussion

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