SearchDay: Choose the Right SEO Project Goals

Today's Columns: » Choose the Right SEO Project Goals  » Is There Such a Thing as the Perfect SEO?  » Setting up PPC Campaigns 101, Part 2  » Social Media Madness - The Final Four  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 25, 2009

Top Jobs More Jobs Today's Top Story: Eric Enge Choose the Right SEO Project Goals  SEW EXPERTS: BY THE NUMBERS Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Is There Such a Thing as the Perfect SEO?  SEW EXPERTS: AU NATURAL SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades? » Full story » Print version Ron Jones Setting up PPC Campaigns 101, Part 2  SEW EXPERTS: SEM 101 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. » Full story » Print version Erik Qualman Social Media Madness - The Final Four  SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Blackberry Users Get Voice on their Google Mobile App Posted by Nathania Johnson  Mar 25, 2009 Last November, Google added voice search to their iPhone mobile application. Now, Blackberry users are getting the perk. The updated Google Mobile App for Blackberry now has the ability to conduct a voice search. If you have a Blackberry and want to download the app, browse to http://m.google.com on your device. The ... » Continue reading Google Experiments with Search "Wonder Wheel" Posted by Nathania Johnson  Mar 25, 2009 Over at Google Blogoscoped, Tony Ruscoe & Philipp Lenssen have uncovered a Google Experiment called the "Wonder Wheel." The experiment shows related searches. Ruscoe and Lenssen offered up screenshots using the search term "comic books." Wonder Wheel is reminiscent of the concept (though not the visual implementation) behind Quintura. Related Reading: Google's Search ... » Continue reading SEO Samba Releases Updated Search Management Platform with Google Tools Integration Posted by Nathania Johnson  Mar 25, 2009 SEO Samba has updated their search management platform. The update includes integration with Google Tools. Here's what to expect: Google Analytics (GA) tab that displays website usage data - Automatically adds GA code to your site. Email marketing communication is enabled, allowing marketers to access Clickstream data. Google Webmaster tools that help ... » Continue reading Live Search Offers NCAA Tourney Info in Instant Answers Posted by Nathania Johnson  Mar 25, 2009 Live Search has added NCAA basketball tournament information to the Instant Answers they offer in the search results. Use "NCAA tournament," "March Madness," or "college basketball" to get broad answers. Use a team name and mascot to get Instant Answers about, um, a TEAM! Earlier this week, Live Search unveiled Active ... » Continue reading Google AdWords Offers New Postpay Payment Method Posted by Nathania Johnson  Mar 25, 2009 Google AdWords has introduced "Make a Payment," a new option for postpay customers. The feature allows payments to be made for any amount and at varying times. This helps customers who pay with different methods of payment. It also helps advertisers who have set billing threshold, but exceed that threshold multiple ... » Continue reading Ten Top Stories from Day 1 of SES New York Posted by Greg Jarboe  Mar 25, 2009 The Search Engine Strategies (SES) New York 2009 Conference and Expo started a Tweet storm earlier today. The opening keynote was by Guy Kawasaki, a founding partner and entrepreneur-in-residence at Garage Technology Ventures, who spoke about "Twitter as a Tool for Social Media." 1. Andrew LaVallee of The Wall ... » Continue reading Google Launches Two Updates to Results Pages Posted by Nathania Johnson  Mar 25, 2009 Google has announced two updates to results pages which they hope will enhance the users experience by better understanding user intent. First up, a new technology has been deployed to understand the associations of a given search phrase. Google offered up the example of "principles of physics." With the new ... » Continue reading Yahoo! Names Elisa Steele Chief Marketing Officer Posted by Nathania Johnson  Mar 25, 2009 Yahoo! has named Elisa Steele as their new Chief Marketing Officer. Steele previously held positions as senior vice president of corporate marketing at NetApp and led integrated marketing and merchandising efforts at Sun. She will report directly to new Yahoo! CEO Carol Bartz. "The Yahoo! brand is one of our ... » Continue reading Live Search Unveils Active Answers Posted by Nathania Johnson  Mar 25, 2009 Live Search is adding a new feature to its search results. They call it Active Answers and it's designed to give users up-to-the-minute information on certain search queries. The first Active Answers to be released is flight status info. Simply query the name of the airline and the flight number and ... » Continue reading Google Updates Insights for Search Keyword Metric Tool Posted by Nathania Johnson  Mar 25, 2009 Last year, Google launched "Insights for Search," a tool that aids with keyword research and overall search marketing research. Now, they've updated the tool with the following features: New data sources - Googl has added more data from Google News, Image and Product Search sites. Category suggestions - Insights for Search ... » Continue reading SES New York is a Search Expo as well as an SEM Conference Posted by Greg Jarboe  Mar 25, 2009 Most of the attention at SES New York is focused on the SEM conference. But the must-attend industry event is a search expo, as well. If you look over the list of participating sponsors and exhibitors, you'll see Premier Plus Sponsors like iProspect and Google as well as Premier ... » Continue reading Increase site performance with EV SSL. Let your customers know your site is safe when they see the green address bar from VeriSign. The green bar, Extended Validation (EV) SSL, lets your customers know that they are on your site and not a site pretending to be you. http://ad.doubleclick.net/clk;212506451;33814138;w Search Engine Watch Forum Discussions Keyword tool  Mar 22, 2009 When I search for 1) EURO MORTGAGES (broad match) for English speaking/All territories I get 1,000 search on average. 2) EURO MORTGAGES (broad match) for English speaking/France I get 1,900 search on average. How is it possible that 2 can be higher than 1 since 2 should be part of one? Probably a ... » Join the discussion How much time takes Google indexing?  Mar 20, 2009 Hi all, I have been following all the instructions of "https://www.google.com/webmasters/tools/", I have submitted a SiteMap, but my web site which is online still is NOT indexed by Google. Each time I try a new SiteMap because there are warnings in it it takes 1 day for evaluation, and nothing happens. So ... » Join the discussion I love lamp  Mar 21, 2009 ...and many other movies and TV shows. I personally love HBO's The Wire. This year, movies look pretty good. May seems like a hot month. We got Wolverine, Star Trek, Terminator Salvation. Those are the ones high on my list. Heroes star Zachary Quinto is in Star Trek. Reportedly, Star Trek originally wanted ... » Join the discussion keywords in url vs. length  Mar 19, 2009 URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ... » Join the discussion

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