SearchDay: Integration in a Decentralized World

Today's Columns: » Integration in a Decentralized World  » Combating SEO Implementation Paralysis  » Buzz Monitoring = Brand Development  » The End of the Beginning  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 6, 2009

Top Jobs Site Optimization Team Lead Comcast Interactive Media Philadelphia, United States Interactive Marketing Specialist Carnival Cruise Lines Miami, United States Content Support Administrator Incisive Media Brooklyn, United States Web Producer/Marketer Incisive Media New York, United States Digital Marketing Manager UniverSoul Circus Atlanta, United States More Jobs Today's Top Story: Gregg Stewart Integration in a Decentralized World  SEW EXPERTS: LOCAL & MOBILE SEARCH As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs Combating SEO Implementation Paralysis  SEW EXPERTS: SEM CROSSFIRE For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let's look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact. » Full story » Print version Justilien Gaspard Buzz Monitoring = Brand Development  SEW EXPERTS: PROMOTION & LINK BUILDING Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. » Full story » Print version Kevin Ryan The End of the Beginning  SEW EXPERTS: SEARCHING FOR MEANING The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the tools in the hands of the people. Before we see the next generation rise, we'll have to pay some dues. » Full story » Print version eSearchVision - Improve your SEM business today! We have transformed the marketplace with our unique pairing of quality service & innovative technology. With over 5 years in the industry and some of the biggest brands around the world on our roster, eSearchVision offers the most advanced all-inclusive platform in the SEM industry Learn how we can transform your business today www.esearchvision.com News from the Search Engine Watch Blog Matt Cutts Clarifies Google's New Preference of Brands Posted by Kevin Newcomb  Mar 6, 2009 The search world has been abuzz for the past week or two with the news that Google now prefers brands in its search results, giving sites owned by big brands a sudden boost in rankings in the latest algorithm update. This week, Matt Cutts, head of Google's Webspam team, recorded a ... » Continue reading AdSense Publisher Sues Google - And Wins Posted by Nathania Johnson  Mar 6, 2009 "What if everyone whose account was canceled sued Google?" That's what a Google litigation paralegal asked the judge in a Palo Alto small claims court judge this week. The judge ruled in favor of an AdSense publisher who brought a suit against Google for canceling his account without giving reason - ... » Continue reading Yahoo! Releases Inquisitor for the iPhone Posted by Nathania Johnson  Mar 6, 2009 Last year, Yahoo! acquired the assets for search suggestion plugin Inquisitor. At the time, Inquisitor was a plug-in for Apple's Safari web browser. Since the acquisition, Yahoo! has made the plugin available for Firefox and Internet Explorer. Now, Yahoo! is launching an Inquisitor application for the iPhone. The app is available ... » Continue reading Google Adds Recent Earthquake Info to Search Results Posted by Nathania Johnson  Mar 6, 2009 If you do a search for "earthquakes" on Google, now you'll get info on the most recent earthquake activity. This information is listed at the top of the results. Here's an example of a search for just "earthquakes" - You can also narrow the search to a specific region. Here's a ... » Continue reading AOL Turns on One Clicks for Pro Athletes Posted by Nathania Johnson  Mar 6, 2009 If you've ever wanted to look up a pro athlete's stats, you know it can take several clicks to find the information you're looking for. Now, AOL is making stat-finding easier by turning on One Clicks for pro athletes. One Clicks puts answers directly in the search results. Say, for example, ... » Continue reading Search Engine Industry has its own Version of March Madness Posted by Greg Jarboe  Mar 6, 2009 It's that time of year again. The search engine industry has its own version of March Madness, squeezing multiple events into the same month. If I were to create brackets, then Search Engine Strategies New York would rank as my #1 favorite. (Hey, I've been attending this conference ... » Continue reading Search Engine Watch Forum Discussions Is Twitter a new search engine?  Mar 6, 2009 Until about a week or two ago, I had heard the term twitter, but didnt exactly know what it was (keep in mind im in Germany, were a secondary market for that kind of stuff so I get exposed to it later in everyday life). Then I read about using twitter ... » Join the discussion How to Keep Pay-Per-Click Costs Low by Bidding Smart:  Mar 6, 2009 * Know how much a single visitor is worth to you and keep that in mind when you're setting your bid * Bid on lots of cheaper, highly targeted keywords and phrases, and don't forget misspellings! * Go for second or third place instead of first. First place is often much more ... » Join the discussion Open Question: Currency & Adwords International Traffic.  Mar 4, 2009 Has anyone experienced this, or knows of any cases: * Discrepancy $US vr other currencies in ADWORDS.* I've been told by a client that he ran all his international campaigns in a $US account. (He's in Canada) He claims for the exact same budget and GEO-TARGETS in $CDN, that he experienced as much ... » Join the discussion

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