Monday, March 23, 2009

SearchDay: Social Media Madness - The Final Four

Today's Columns: » Social Media Madness – The Final Four  » Setting up PPC Campaigns 101, Part 2  » A Guide to Search Engine Strategies New York 2009  » Getting Closer to Mobile Local Search's Day 
Search Engine Watch
About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online
SearchDay March 23, 2009
ClickZ - News and expert advice for the digital marketer ClickZ Events - Solutions for Interactive Marketers Search Engine Watch - Search Engine Marketing Tips & Search Engine News Search Engine Strategies - the Event for Search Engine Marketing & Optimization
Subscribe to Newsletters Subscribe to RSS Feeds Free Webcasts Members Area Forums How to Advertise


SES New York 2009


Top Jobs

Web Analyst - Crown
Random House, Inc. New York, United States

Senior Sales Executive (Online Advertising)
iMediaRecruiters.Com Chicago, United States New York, United States Los Angeles, United States

Manager Online Designer
RHINO Burbank, United States

Account Executive
Incisive Media Brooklyn, United States

SEM Manager
Provide Commerce San Diego, United States

More Jobs More Jobs
Today's Top Story:

SEW Expert - Erik Qualman Erik
Qualman


Social Media Madness – The Final Four
More SEW EXPERTS: BRAND EQUITY SEW EXPERTS: BRAND EQUITY
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus.
» Full story » Print version



Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


Setting up PPC Campaigns 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
» Full story » Print version


SEW Expert - Chris Boggs Chris
Boggs


A Guide to Search Engine Strategies New York 2009
More SEW EXPERTS: SEM CROSSFIRE SEW EXPERTS: SEM CROSSFIRE
Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies.
» Full story » Print version


SEW Expert - Michael Boland Michael
Boland


Getting Closer to Mobile Local Search's Day
More SEW EXPERTS: LOCAL & MOBILE SEARCH SEW EXPERTS: LOCAL & MOBILE SEARCH
The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services.
» Full story » Print version


Your business is about customers not keywords.
Whether your goal is to drive traffic to your site
or advertise a product or service Facebook Ads allow
you to reach your exact audience with relevant messages.
Reach your customers with advanced targeting.
http://a.ok.facebook.com/cm/ck/9998-57911-10854-18


News from the Search Engine Watch Blog

Mainstream Publishers Want Google to Change their Algorithm to Favor Them
Posted by Nathania Johnson  Mar 23, 2009

AdAge has a story about how some mainstream publishers want Google to favor them in their algorithm. To which most of SEW readers would probably say, "Welcome to my world!" I have just one question for the publishers. "If Google came to you and asked you only for favorable coverage of ...
» Continue reading

Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate
Posted by Greg Jarboe  Mar 23, 2009

In 2008, Century 21 Real Estate LLC spent less than 10% of its advertising budget online. But, earlier this year, the franchisor of the world's largest residential real estate sales organization said it would cancel most of its offline advertising in favor of ads placed on the Web. On Tuesday, ...
» Continue reading

Craigslist Beats MySpace in Top Searched Terms Last Week; eBay Drives Paid Listings
Posted by Nathania Johnson  Mar 23, 2009

Hitwise is reporting that Craigslist beat MySpace in the top searched terms last week in the U.S. Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay is driving the most traffic from paid search listings in the U.S. Related Reading: Ebay Suing Craigslist ...
» Continue reading

ad pepper Expands Semantic Network to U.S.
Posted by Nathania Johnson  Mar 23, 2009

International online ad network, ad pepper media, is expanding its iSense Network to the United States. The ad network offers semantic placement of online display ads across 3,000 content categories. iSense relies on patented technology which is based on 11 years of research by linguist and professor, David Crystal. ad pepper ...
» Continue reading

Meebo to Offer Social Ads to Partner Sites
Posted by Nathania Johnson  Mar 23, 2009

In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far, over 40 online publishers will participate including: CafeMom Sugar Publishing myYearbook Flixster AddictingGames Bleacher Report dotblu FanPop ibeatyou OperationSports WhateverLife Current TV CrispyGamer DailyStrength.org GGL Global Gaming IGN.com Internet Brands StarPulse Meebo says their key ad metrics include: 10x higher click rates than typical ads on social media ...
» Continue reading

SES New York 2009 Offers an Expo Only Pass (Free in Advance)
Posted by Greg Jarboe  Mar 23, 2009

Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only Pass -- which is free in advance or $50 on-site. Today is Monday, which is "in advance" of the conference sessions, which start tomorrow ...
» Continue reading

Microsoft Search News Out of IE 8 and MIX09
Posted by Nathania Johnson  Mar 23, 2009

Microsoft has had a couple major events this week and both have implications for search. First up, they release the next version of their web browser, Internet Explorer 8. It was announced at MIX09, which had additional search news covered at the end of this post. With the release of IE8 ...
» Continue reading

LinkedIn Enables RSS Feeds to Enhance Sharing in Groups
Posted by Nathania Johnson  Mar 23, 2009

LinkedIn is allowing groups on the professional social network to add RSS feeds to aid in news and information sharing. News sharing was first allowed last November and has quickly caught on. Group managers can utilize RSS by adding an ATOM feed, RSS feed or a web site URL. If you're ...
» Continue reading


Increase site performance with EV SSL.
Let your customers know your site is safe when they see the
green address bar from VeriSign. The green bar, Extended
Validation (EV) SSL, lets your customers know that they are
on your site and not a site pretending to be you.
http://ad.doubleclick.net/clk;212506451;33814138;w


Search Engine Watch Forum Discussions

keywords in url vs. length  Mar 19, 2009
URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ...
» Join the discussion


Flyout Menu Interfering with Optimization  Mar 19, 2009
Hello! I am doing in-house optimization at an e-commerce site (find it by searching my username or go to showmecables.com) and I am a relative newbie to SEO. I have been learning a lot as I go along. I recently viewed our site with Lynx and realized something that our webmaster and ...
» Join the discussion


Ses Nyc 2009  Mar 18, 2009
Hey Frank, got any updates about extracurricular activities next week????
» Join the discussion





Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy

Incisive Interactive Marketing LLC. 2009 All rights reserved.

To unsubscribe via postal mail, please contact us at:
Incisive Media Plc.
120 Broadway, 5th Floor, New York, NY 10271
Please include the e-mail address with which you have been contacted.

How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com

Click here to update your profile or unsubscribe.
EmailLabs - High Performance Email Marketing
Get a Free Email Marketing Demo
All ClickZ newsletters are sent from the domain "newsletters.clickz.com".
When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.

No comments: