SearchDay: Social Media Madness - The Final Four

Today's Columns: » Social Media Madness – The Final Four  » Setting up PPC Campaigns 101, Part 2  » A Guide to Search Engine Strategies New York 2009  » Getting Closer to Mobile Local Search's Day  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay March 23, 2009

Top Jobs Web Analyst - Crown Random House, Inc. New York, United States Senior Sales Executive (Online Advertising) iMediaRecruiters.Com Chicago, United States New York, United States Los Angeles, United States Manager Online Designer RHINO Burbank, United States Account Executive Incisive Media Brooklyn, United States SEM Manager Provide Commerce San Diego, United States More Jobs Today's Top Story: Erik Qualman Social Media Madness – The Final Four  SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Setting up PPC Campaigns 101, Part 2  SEW EXPERTS: SEM 101 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. » Full story » Print version Chris Boggs A Guide to Search Engine Strategies New York 2009  SEW EXPERTS: SEM CROSSFIRE Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. » Full story » Print version Michael Boland Getting Closer to Mobile Local Search's Day  SEW EXPERTS: LOCAL & MOBILE SEARCH The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Mainstream Publishers Want Google to Change their Algorithm to Favor Them Posted by Nathania Johnson  Mar 23, 2009 AdAge has a story about how some mainstream publishers want Google to favor them in their algorithm. To which most of SEW readers would probably say, "Welcome to my world!" I have just one question for the publishers. "If Google came to you and asked you only for favorable coverage of ... » Continue reading Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate Posted by Greg Jarboe  Mar 23, 2009 In 2008, Century 21 Real Estate LLC spent less than 10% of its advertising budget online. But, earlier this year, the franchisor of the world's largest residential real estate sales organization said it would cancel most of its offline advertising in favor of ads placed on the Web. On Tuesday, ... » Continue reading Craigslist Beats MySpace in Top Searched Terms Last Week; eBay Drives Paid Listings Posted by Nathania Johnson  Mar 23, 2009 Hitwise is reporting that Craigslist beat MySpace in the top searched terms last week in the U.S. Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay is driving the most traffic from paid search listings in the U.S. Related Reading: Ebay Suing Craigslist ... » Continue reading ad pepper Expands Semantic Network to U.S. Posted by Nathania Johnson  Mar 23, 2009 International online ad network, ad pepper media, is expanding its iSense Network to the United States. The ad network offers semantic placement of online display ads across 3,000 content categories. iSense relies on patented technology which is based on 11 years of research by linguist and professor, David Crystal. ad pepper ... » Continue reading Meebo to Offer Social Ads to Partner Sites Posted by Nathania Johnson  Mar 23, 2009 In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far, over 40 online publishers will participate including: CafeMom Sugar Publishing myYearbook Flixster AddictingGames Bleacher Report dotblu FanPop ibeatyou OperationSports WhateverLife Current TV CrispyGamer DailyStrength.org GGL Global Gaming IGN.com Internet Brands StarPulse Meebo says their key ad metrics include: 10x higher click rates than typical ads on social media ... » Continue reading SES New York 2009 Offers an Expo Only Pass (Free in Advance) Posted by Greg Jarboe  Mar 23, 2009 Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only Pass -- which is free in advance or $50 on-site. Today is Monday, which is "in advance" of the conference sessions, which start tomorrow ... » Continue reading Microsoft Search News Out of IE 8 and MIX09 Posted by Nathania Johnson  Mar 23, 2009 Microsoft has had a couple major events this week and both have implications for search. First up, they release the next version of their web browser, Internet Explorer 8. It was announced at MIX09, which had additional search news covered at the end of this post. With the release of IE8 ... » Continue reading LinkedIn Enables RSS Feeds to Enhance Sharing in Groups Posted by Nathania Johnson  Mar 23, 2009 LinkedIn is allowing groups on the professional social network to add RSS feeds to aid in news and information sharing. News sharing was first allowed last November and has quickly caught on. Group managers can utilize RSS by adding an ATOM feed, RSS feed or a web site URL. If you're ... » Continue reading Increase site performance with EV SSL. Let your customers know your site is safe when they see the green address bar from VeriSign. The green bar, Extended Validation (EV) SSL, lets your customers know that they are on your site and not a site pretending to be you. http://ad.doubleclick.net/clk;212506451;33814138;w Search Engine Watch Forum Discussions keywords in url vs. length  Mar 19, 2009 URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ... » Join the discussion Flyout Menu Interfering with Optimization  Mar 19, 2009 Hello! I am doing in-house optimization at an e-commerce site (find it by searching my username or go to showmecables.com) and I am a relative newbie to SEO. I have been learning a lot as I go along. I recently viewed our site with Lynx and realized something that our webmaster and ... » Join the discussion Ses Nyc 2009  Mar 18, 2009 Hey Frank, got any updates about extracurricular activities next week???? » Join the discussion

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