February 24, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk More Ways to Stay Updated: RSS Twitter Getting Started on Twitter with a Realistic Timelineby Jennifer Laycock - Tweet This!While millions of people and tens of thousands of businesses have flocked to Twitter over the past few years, many companies are still standing in the doorway wondering if they should step inside. Their biggest concern? How much time will they spend and how much benefit will they reap.
SEO 101 - Part 9: Everything You Need To Know About Keyword Core Termsby Stoney deGeyter - Tweet This!Learn how to find, prioritize and organize your core terms. These will be the basis of all your future site-optimization efforts. Small Businesses Must Choose Partners Carefullyby Mike Moran - Tweet This!As a small business, you probably pride yourself on being customer friendly. Even though you might work with large companies as your suppliers and partners, you go the extra mile for your customers when something goes wrong. You make your site search friendly. You put the information on it that customers need. And you stand behind what you sell. Except when that big company partner makes it impossible.... Return to the Top of this Page
Return to the Top of this Page In response to... The World Does Not Begin and End With SEOThis strategy is much better suited for smaller brands or local brands that are not the targets of the SEO mob in the first place, or are not being widely discussed on blogs and other social platforms. In my opinion, Coke and Pontiac are not the best examples here. The strategy is also a big loser if your "brand name" is some generic version of your business category. For example, if you were smart enough to name your plumbing shop "Atlanta Plumbing and Heating" back in the days when Yellow Pages were relevant, you'd find yourself at the top of the listings. Search on that phrase today and you find every plumber in town. You'd be better off as "Puckleschwartz Plumbing" and promoting your name in off-line media by saying "google us at Puckleschwartz Atlanta". You won't need any SEO expert help to win on that phrase. All that being said, I still believe that Puckleschwartz should optimize for other phrases related to his category, but the people who are searching for him by name will be much easier to convert. BTW...Toot got it right on the address bar issue. For all but the biggest brands, most folks will go straight to the search box, not the address bar because they know that Google will help them spell "pukleswarts". Dave Young In response to... 24 Hours With Google's Nexus OneNicely done! Honest, straightforward - there are tons of Nexus One reviews by people who do little except mess around with smart (and dumb) cell phones all day. What a refreshing approach. (For those of you complaining: I would agree that an established media outlet like CNET should not use a novice reviewer for its first, only, or main review. But as an added voice on a site that isn't a specialty phone site, this is great.) Bud Man Return to the Top of this Page Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page LOCAL MARKETING Video Tutorial On Local Search Engine MarketingSEARCH ENGINE OPTIMIZATION Long Tail Keywords Deliver More Traffic How To Build Valuable Long Tail KeywordsSMALL BUSINESS ISSUES Conflict Of Interest With Hiring An Applicant I Need Help With A Warranty Clause Internet Usage At Work Stats? What Do You ThinkSMALL BUSINESS FINANCE How Come People Always Say $10,000WHAT TYPE OF BUSINESS SHOULD I START I Need Help With A Business IdeaFREE LINKS Minutes Of Meeting Text Message PromotionPREVIOUS WEEK Small Business Forum Update For February 16, 2010 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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