SearchDay: Monster.com's Investment in Search Pays Off

Today's Columns: » Universal Search 101  » Why Settle for Best Practices?   » Search Engine Success: Getting Video SEO Right  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 1, 2010

Top Jobs Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Account Executive Outside Sales myYearbook.com New York, United States Associate Account Manager (Agency) Efficient Frontier Sunnyvale, United States Today's Top Story: Ron Jones Universal Search 101  SEM BASICS Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. » Full story » Print version Search Engine Watch Experts Columns Joshua Palau Why Settle for Best Practices?  SEM AGENCY ISSUES There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? » Full story » Print version Benjamin Wayne Search Engine Success: Getting Video SEO Right  SEARCH ENGINE OPTMIZATION With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. » Full story » Print version News from the Search Engine Watch Blog 'Question of the Day' Appears on Ask.com Homepage Posted by Nathania Johnson   Feb 1, 2010 Over at Ask.com today, there's a "Question of the Day" box over the main search box. Apparently, today's question is "How many women have received the Medal of Honor?" We haven't seen this on Ask.com before, though we have seen hints of it with specific ad campaigns, such as the ... » Continue reading Distillation of consulting business is a win for SEOmoz & Distilled Posted by Jonathan Allenhttp://searchenginewatch.com/3636064/   Feb 1, 2010 Distilled, a U.K. based SEO and digital marketing firm, has struck a partnership with SEOmoz in which Distilled will take over the SEO consulting practice. Striking up a formal partnership with SEOmoz, worth an anticipated $1m in the first year, Distilled will be joining SEOmoz in Seattle in its ... » Continue reading Google Analytics Adds Six Languages Posted by Nathania Johnson   Feb 1, 2010 Google Analytics is now available in six additional languages. They are: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese. The total number of languages available in Google Analytics is now 31. If you wish to switch languages in Google Analytics, simply look for the language menu in the top right corner ... » Continue reading It's "courses for horses" at SES London 2010 Posted by Greg Jarboe   Feb 1, 2010 Image by SESConferenceSeries via FlickrLast year, I posted an item to the Search Engine Watch blog entitled, "It's 'Horses for Courses' at SES London 2009." I said business professionals may want to bring a team to Search Engine Strategies London - because there will be three concurrent conference tracks ... » Continue reading Webtrends and Acronym Media Team Up to Provide Search Marketing Tools Posted by Nathania Johnson   Feb 1, 2010 It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled and SEOMoz. Now, we're getting word of a new partnership between Webtrends and Acronym Media. The two have paired up to provide software solutions to aid search marketers ... » Continue reading Sohu Revenues Up 12% in Q4 2009 Posted by Nathania Johnson   Feb 1, 2010 Sohu reported its Q4 2009 earnings this morning and the news is good for the Chinese Internet portal. (Sohu is basically China's Yahoo!) Revenues came in at $135.8 million and were up 12% compared to Q4 2008. Specifically, brand advertising revenues were up 2%, coming in at $45.9 million. While Sohu ... » Continue reading Search Engine Watch Forum Discussions Measuring Keyword Effectiveness for each ad  Jan 31, 2010 Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ... » Join the discussion Can any one recommend a link building company  Jan 29, 2010 Hello, I have a site for a client which I can optimise but have no time nor up to date expertise to work on link building, I am looking for a company to do that for me (the right way), the client has a decent budget and understand that to do ... » Join the discussion Yahoo/Overture PPC Rebates  Jan 28, 2010 Hi, I'm trying to find out the terms and conditions for Yahoo (and Overture as it was) offering rebates for high spending accounts. I understand this to have been changed but previously believe there could be various levels of account holder (platinum etc) based on what the monthly spend may ... » Join the discussion Google has launched its Social Search ......  Jan 28, 2010 Hi Guys, Today, finally Google has launched its Social Search which you can see under "show options" link but I can not see any link named "Social" in my "show options" (from New Delhi, India) To know more about the feature you may read at Google webmaster Centeral Blog. Do you guys think ... » Join the discussion White Papers

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