SearchDay: Mobile PPCall Simplified

Today's Columns: » Mobile PPCall Simplified: A Conversation with Google  » 5 Reasons You Should Get Your AdWords Professional Certification  » Getting Your Money's Worth: SEO and Your Digital Assets  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 19, 2010

Top Jobs Search Engine Marketing Associate Tiny Prints Inc Mountain View, United States Manager, Graphic Brand Design Spectra Energy Houston, United States Manager, Web Services and Interactive Marketing Blue Cross Blue Shield of Nebraska Omaha, United States Director of Web & Online Marketing Joie de Vivre Hospitality San Francisco, United States Campaign Manager Caridan Marketing Labs New York, United States Today's Top Story: Michael Boland Mobile PPCall Simplified: A Conversation with Google  LOCAL & MOBILE SEARCH Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? » Full story » Print version Search Engine Watch Experts Columns Melissa Mackey 5 Reasons You Should Get Your AdWords Professional Certification  SEARCH ADVERTISING Here's why PPC managers should get their AdWords Professional certification. » Full story » Print version Herndon Hasty Getting Your Money's Worth: SEO and Your Digital Assets  ENTERPRISE SEM Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value. » Full story » Print version Are You Serving the Same Web Content to Everyone? Using Segmentation to Retain and Attract Different Audiences This webinar and guide covers: - A formula for Web site conversion - The four main psychographics to use to begin segmentation - How Digg appeals differently to segments to keep visitors coming back to their site Download Now News from the Search Engine Watch Blog New Analysis Toolbar in AdWords Campaigns Tab Posted by Nathania Johnson   Feb 19, 2010 The new toolbar aids with viewing data. AdWords has been providing more and more data over the past few months, which lends itself to needing ways to view that data. One such way is a brand spankin' new toolbar under the Campaigns tab. The ... » Continue reading Olympics Bring Gold Medal Traffic to Google and Yahoo! Posted by Nathania Johnson   Feb 19, 2010 Want to know if Apolo Ohno has a girlfriend? There's a search for that. Major sporting events always turn up the heat on search competition and the 2010 Winter Olympics are no different. Searches for the Vancouver event are up - way up. ... » Continue reading Google Dashboard Adds Buzz Posted by Nathania Johnson   Feb 19, 2010 Last November, the Google Dashboard launch to show users what data was collected among various Google products. Now, Google Buzz is being added to the Dashboard. There, you can get a quick view of how many people are in your network and what's being shared. There are also links to edit ... » Continue reading US Gov't Approves Google Analytics for Fed Websites Posted by Nathania Johnson   Feb 19, 2010 The move encourages federal websites to utilize cloud-based apps. Government agencies in the U.S. can now use the free web analytics tool offered by Google. This week, Google Analytics got approval to be listed in the Apps.gov site, which lists approved cloud-based tools. In ... » Continue reading Google Launches Shopping App for Android Posted by Nathania Johnson   Feb 19, 2010 Use the phone's camera to get product information. The new app is appropriately named "Shopper." Take a picture of the item you're interested in (with your phone's camera, of course) and Shopper will bring up product info for you. So far, the app recognizes ... » Continue reading Search Engine Watch Forum Discussions The Yahoo! and Microsoft Search Alliance  Feb 18, 2010 Hey Everybody, If you haven't heard the news, I wanted to let you know that Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and ... » Join the discussion AdWords system maintenance on January 20th  Feb 18, 2010 Hello all, As we approach the weekend, it's time for my usual alert about our monthly scheduled maintenance coming up this Saturday, January 20th. This maintenance will always be mentioned on the Inside AdWords blog during the week of the maintenance. Quoting the Inside Adwords blog post from earlier today: ---Quote--- *AdWords system ... » Join the discussion Yahoo and Adcenter Announcement  Feb 18, 2010 Yahoo and Adcenter have made the announcement today Feb 18, 2010that they have received clearance for form a search alliance. ---Quote--- Dear Advertiser, Yahoo! and Microsoft have now received regulatory clearance to form a search alliance. This is a significant milestone and an exciting first step in our combined effort to help you ... » Join the discussion is Bing lost?  Feb 17, 2010 I have a niche how-to site. An approximate 56 page informational site with a about a dozen quality links. Fully indexed on both Yahoo and Google. Doing decent, considering it is only about 5 weeks old. Bing, however ranks even a single page t-shirt site having the same domain name ... » Join the discussion White Papers

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