SearchDay: Google Tests Enhanced Local Ads

Today's Columns: » Google Tests Enhanced Ads Directly in Local Search Results  » Google Buzz 101  » Mobile PPCall Simplified: A Conversation with Google  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 22, 2010

Top Jobs Search Engine Marketing Associate Tiny Prints Inc Mountain View, United States Manager, Web Services and Interactive Marketing Blue Cross Blue Shield of Nebraska Omaha, United States Manager, Graphic Brand Design Spectra Energy Houston, United States Director of Web & Online Marketing Joie de Vivre Hospitality San Francisco, United States Campaign Manager Caridan Marketing Labs New York, United States Today's Top Story: Google Tests Enhanced Ads Directly in Local Search Results Posted by Nathania Johnson  Feb 22, 2010 Sponsored features are included with local biz listings. Google has been testing a new local ad feature. You know when you search something local on Google and it presents a map with local businesses listed to the right? Well, the new feature is ... » Continue reading Search Engine Watch Experts Columns Ron Jones Google Buzz 101  SEM BASICS For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. » Full story » Print version Michael Boland Mobile PPCall Simplified: A Conversation with Google  LOCAL & MOBILE SEARCH Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? » Full story » Print version Are You Serving the Same Web Content to Everyone? Using Segmentation to Retain and Attract Different Audiences This webinar and guide covers: - A formula for Web site conversion - The four main psychographics to use to begin segmentation - How Digg appeals differently to segments to keep visitors coming back to their site Download Now News from the Search Engine Watch Blog Olympic Viewers Turn to Facebook During Games Posted by Nathania Johnson   Feb 22, 2010 Vancouver 2010 has people tuning into the tube and updating their networks at the same time. Nielsen has released data demonstrating the simultaneous TV/Internet habits during the Winter Olympics. So far, Facebook takes the cake. I'm guessing that if Olympic viewers are anything ... » Continue reading How to create, optimize, and promote video on YouTube Posted by Greg Jarboe   Feb 22, 2010 Yesterday, I mentioned that I'm speaking on the morning roundtable at SES San Diego 2010. Later in the afternoon, I'm also speaking at the "YouTube & Video Optimization" session. Image by SESConferenceSeries via FlickrOnce you decide that you need to include YouTube ... » Continue reading Sneak previews of Online Marketing Summit 2010 and SES San Diego Posted by Greg Jarboe   Feb 22, 2010 Online Marketing Summit 2010 gets underway in San Diego this week. And Day 3 of the event features a Search Engine Strategies Forum also known as SES San Diego 2010. Here are some sneak previews. Image via CrunchBaseOn Day 1, the ... » Continue reading Black Hat versus White Hat or New Hat versus Old Hat? Posted by Greg Jarboe   Feb 22, 2010 At SES London 2010, there was an unconventional session held at the bar of the Hilton London Islington Hotel entitled "Black Hat/White Hat Unconferenced." As you can see from the photo below, more than 200 people crammed into a space that could comfortably accommodate about 20. ... » Continue reading Twitterverse beats Blogosphere for link building tips at SES London Posted by Jonathan Allenhttp://searchenginewatch.com/3636064/   Feb 22, 2010 Here are 10 thweet tips on linkbuilding from SES London 2010. The buzz on Twitter at SES London 2010 was immense. Some fantastic tweets were compiled by Kevin Gibbons compiled on SEOpitimise's blog here: Top 10 SES London Day One Tips ... » Continue reading PPC VS SEO metrics from SES London escape into Tweetspace Posted by Jonathan Allenhttp://searchenginewatch.com/3636064/   Feb 22, 2010 Here are 10 thweet tips on Paid Search (PPC) and some metrics versus SEO from SES London 2010. The SEO Vs PPC session was explosive as ever, with all the speakers backing up their punches with some great stats. Within moments of hearing ... » Continue reading Search Engine Watch Forum Discussions Outsourcing link building to India,etc.  Feb 20, 2010 A friend of mine want to outsource his link building to India. After what I've heard about this idea and experiences of others on forums, I'm somewhat skeptical (though I have not heard any 'horror stories' ;-)). He'll send me a few of the sites the guys he wants to employ ... » Join the discussion The Yahoo! and Microsoft Search Alliance  Feb 18, 2010 Hey Everybody, If you haven't heard the news, I wanted to let you know that Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and ... » Join the discussion AdWords system maintenance on January 20th  Feb 18, 2010 Hello all, As we approach the weekend, it's time for my usual alert about our monthly scheduled maintenance coming up this Saturday, January 20th. This maintenance will always be mentioned on the Inside AdWords blog during the week of the maintenance. Quoting the Inside Adwords blog post from earlier today: ---Quote--- *AdWords system ... » Join the discussion Yahoo and Adcenter Announcement  Feb 18, 2010 Yahoo and Adcenter have made the announcement today Feb 18, 2010that they have received clearance for form a search alliance. ---Quote--- Dear Advertiser, Yahoo! and Microsoft have now received regulatory clearance to form a search alliance. This is a significant milestone and an exciting first step in our combined effort to help you ... » Join the discussion White Papers

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 6th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All Search Engine Watch newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.