SearchDay: Meet Google Buzz, Not the Same as Yahoo! Buzz

Today's Columns: » Meet Google Buzz, Not the Same as Yahoo! Buzz  » The Rise of Universal Paid Search  » Why Brand Building Isn't Enough  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 10, 2010

Top Jobs Director of Sales Marin Software San Francisco, United States Senior Account Executive Marin Software San Francisco, United States Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Today's Top Story: Meet Google Buzz, Not the Same as Yahoo! Buzz Posted by Nathania Johnson  Feb 10, 2010 Will Google's version give Facebook and Twitter a run for their money? As rumored yesterday, Google launched a new social effort today called Google Buzz. If you're immediate reaction is, "Wait, doesn't Yahoo! already have a product named Buzz?" Then you'd be correct. ... » Continue reading Search Engine Watch Experts Columns Alex Cohen The Rise of Universal Paid Search  SEARCH ADVERTISING 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. » Full story » Print version Eric Enge Why Brand Building Isn't Enough  SEARCH ENGINE OPTMIZATION The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. » Full story » Print version Online Campaign Management: The game has changed. Take control of your online marketing with Aprimo Marketing Studio™. This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities - from email to social media to offline-online integration - faster than ever before. Click here to find out more and get a FREE demo today. News from the Search Engine Watch Blog Search Olympics: Google and Bing Battle It Out Despite NBC Withholding Content Posted by Nathania Johnson   Feb 10, 2010 Only 2 out of 300 events will stream live on the Internet. It's no secret that people are increasingly multi-tasking their entertainment, firing up the laptop to access the Internet while watching TV. This is not lost on search engines and who would ... » Continue reading Microsoft's Atlas to Be Preferred Ad-Server for IPG Posted by Nathania Johnson   Feb 10, 2010 Special Atlas pricing to be extended to IPG clients. Microsoft and Interpublic Group (IPG) have entered into a partnership designating Atlas as the preferred ad server solution. Preferred pricing agreements for Atlas will be put into place for IPG clients. IPG manages an ... » Continue reading AdWords Updates Pharmacy Policy for U.S. and Canada Posted by Nathania Johnson   Feb 10, 2010 New restrictions go into place at the end of the month. Selling prescription drugs online is big business. And where there's lots of money, there's usually people wanting to engage in nefarious practices. That's why there are restrictions placed on pharmaceutical ads which ... » Continue reading Baidu Reports Solid Revenues, Profit in Q4 2009 Posted by Nathania Johnson   Feb 10, 2010 Most revenues were related to online advertising. Chinese search company Baidu posted Q4 2009 earnings yesterday afternoon. Revenues came in at $184.7 million, up 39.8% from Q4 2008. Net income was $62.7 million, up 48.2% year-over-year. "The year ended on a positive note as ... » Continue reading IAC Earnings: Search Revenues Up, But $1 Billion Impairment Charges Posted by Nathania Johnson   Feb 10, 2010 Despite loss, they beat the Street. IAC, the parent company of Ask.com, today reported its Q4 2009 earnings. While revenues in their Search division were up 3%, IAC had to report a loss of $1 billion. The loss is related to impairment charges, ... » Continue reading Search Engine Watch Forum Discussions Problem with cache:  Feb 10, 2010 Hi I tried to do a link exchange with someone but he said my page was not cached so he would not be interested. When I checked the page the page was showing it was cached when I used: *cache:http://www.example.com/articles.aspx* However, if you remove the www. [cache:http://example.com/articles.aspx] the page looks like it has ... » Join the discussion Keyword Optimization Plan  Feb 4, 2010 Hello, I'll transpose the first two letters of my keywords on purpose, but you'll be able to determine the correct spelling of my url... I'm doing the SEO for my website www RDaftingESrvices com, and I have a question on how to optimize for my keywords. My domain name is the keyword ... » Join the discussion Website Architecture  Feb 2, 2010 Hello, I have my base website created and now I'd like to add more content about each of my individual services. As it stands I simply have one "services" page, and I wouldn't want to further explain all of my bulleted services there because the page would get huge. Therefore I'm ... » Join the discussion Link Exchange - A "how to" question?  Jan 28, 2010 Hello All, I've done some basic white hat seo/sem to my website, and have stumbled across some link exchange opportunities within my genre of business. The link exchange opportunities are with competitors though, and I'm not sure why they are offering such, but that's another question for another time. My questions ... » Join the discussion White Papers

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