SearchDay: SEO and Your Digital Assets

Today's Columns: » Getting Your Money's Worth: SEO and Your Digital Assets  » Mastering Google Webmaster Central  » PPC Consulting: Avoiding the Client Bad Beat Stories  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 17, 2010

Top Jobs Campaign Manager Caridan Marketing Labs New York, United States Director of Sales Marin Software San Francisco, United States Senior Account Executive Marin Software San Francisco, United States Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Today's Top Story: Herndon Hasty Getting Your Money's Worth: SEO and Your Digital Assets  ENTERPRISE SEM Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value. » Full story » Print version Search Engine Watch Experts Columns John Greer Mastering Google Webmaster Central  SEM BASICS From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition. » Full story » Print version Frank Watson PPC Consulting: Avoiding the Client Bad Beat Stories  THE SEARCH INDUSTRY A cautionary tale of how consultants should structure pay for paid advertising spends. » Full story » Print version Are You Serving the Same Web Content to Everyone? Using Segmentation to Retain and Attract Different Audiences This webinar and guide covers: - A formula for Web site conversion - The four main psychographics to use to begin segmentation - How Digg appeals differently to segments to keep visitors coming back to their site Download Now News from the Search Engine Watch Blog 1,500 attendees watch Avinash Kaushik, Google Analytics Evangelist, kick off SES London 2010 Posted by Greg Jarboe   Feb 17, 2010 Search Engine Strategies London 2010 kicked off this morning -- literally. The opening keynote speaker, Avinash Kaushik, author, blogger and Analytics Evangelist at Google, challenged the 1,500 attendees to "forget everything you know about analytics -- it's a new decade and there are new rules." ... » Continue reading Google Open Sources Living Stories; Donates to Wikimedia Posted by Nathania Johnson   Feb 17, 2010 Experimental news platform opens to wider audience while Google tests ethical boundaries with Wikimedia donation. Last year, Google News launched Living Stories into Labs. The concept is to put breaking news stories in context of their greater story. For example, knowing that the ... » Continue reading Indeed.com Adds Six Countries Posted by Nathania Johnson   Feb 17, 2010 Job search aggregator now reaches 6 continents and 10 languages. Job search site Indeed.com has added the following six countries: Argentina, Chile, Columbia, New Zealand, Singapore and South Africa. This brings the total number of countries for Indeed to 25, which span across ... » Continue reading Ron Burkle to Quit Yahoo! Board Posted by Nathania Johnson   Feb 17, 2010 Burkle will leave after nearly a decade of service. Ron Burkle will not seek re-election to Yahoo!'s Board of Directors at the annual shareholders' meeting this year. Burkle gave the usual reasons about other business pursuits and spending more time with his family. ... » Continue reading Conductor Taps Matthew Baird as VP of Engineering Posted by Nathania Johnson   Feb 17, 2010 Conductor is the next stop in a very experienced career. New York City based SEO tech firm Conductor has hired Matthew Baird as their new Vice President of Engineering. Baird will oversee the infrastructure for the technology behind Conductor's search marketing solutions. Previously, Baird ... » Continue reading Search Engine Watch Forum Discussions TLD Money Makers  Feb 15, 2010 I am looking for feedback and reports regarding the popularity and uses of International Top Level Domain names. Clearly .com is king .net has been a popular second with little regard to its originall intent. .org also popular and has been used by Non-profits a but still suffers from identity issues as there ... » Join the discussion Is this Ethical?  Feb 11, 2010 Hello, I primarily do web design, SEO and SEM for my own small business, and inadvertently ran across a company which asked me to work on their AdWords account because they found out about my knowledge in the aforementioned areas. I agreed to optimize their account a bit as a one ... » Join the discussion Problem with cache:  Feb 10, 2010 Hi I tried to do a link exchange with someone but he said my page was not cached so he would not be interested. When I checked the page the page was showing it was cached when I used: *cache:http://www.example.com/articles.aspx* However, if you remove the www. [cache:http://example.com/articles.aspx] the page looks like it has ... » Join the discussion Keyword Optimization Plan  Feb 4, 2010 Hello, I'll transpose the first two letters of my keywords on purpose, but you'll be able to determine the correct spelling of my url... I'm doing the SEO for my website www RDaftingESrvices com, and I have a question on how to optimize for my keywords. My domain name is the keyword ... » Join the discussion White Papers

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