SearchDay: Managing Client PPC Campaigns on the Go

Today's Columns: » Managing Client PPC Campaigns on the Go  » Review your PPC Keywords  » Top International Search Marketing Failures to Avoid in 2010, Part 2  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 5, 2010

Top Jobs Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Today's Top Story: Marc Poirier Managing Client PPC Campaigns on the Go  SEM AGENCY ISSUES Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. » Full story » Print version Search Engine Watch Experts Columns Jason Tabeling Review your PPC Keywords  SEARCH ADVERTISING Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. » Full story » Print version Michael Bonfils Top International Search Marketing Failures to Avoid in 2010, Part 2  INTERNATIONAL SEARCH Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. » Full story » Print version News from the Search Engine Watch Blog Apple: No Location-Based Ads Allowed in Apps Posted by Nathania Johnson   Feb 5, 2010 Cupertino-based company rumored to be launching mobile ad network. Apple has informed iPhone/iPod Touch application developers that they can't include location-based advertising within their apps. The move has intensified rumors that Apple is planning to launch its own mobile advertising network. Google clearly seems ... » Continue reading SEMPO Seeking Participants for Annual State of the Market Survey Posted by Nathania Johnson   Feb 5, 2010 It's that time again. SEMPO is conducting its annual State of the Market Survey and has put out a call for participants. Specifically, they're looking for all SEM managers and professionals working in an agency or in-house corporate position. You don't have to ... » Continue reading Super Bowl 2010 commercials featured (again) on YouTube AdBlitz Posted by Greg Jarboe   Feb 5, 2010 Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube ads instead? Image by SESConferenceSeries via FlickrLast year, the Super Bowl ranked in $213 million in advertising revenue, according to Kantar Media, ... » Continue reading Covario Unveils Display Ad Management Software Posted by Nathania Johnson   Feb 5, 2010 The San Diego-based company builds on connection between search and display. At their annual customer conference this week, Covario unveiled their new Display Advertising Insight (DAI), a Software as a Service (SaaS) solution for large advertisers to track performance and spend in display ... » Continue reading Job Search Shakeup: Monster to Buy HotJobs for $225 Million Posted by Nathania Johnson   Feb 5, 2010 Yahoo! sells off job search site and strikes new ad deal. The job search landscape is about to get a major makeover. Monster.com has struck a deal with Yahoo! to take HotJobs off their hands for $225 million. That would allow the combined ... » Continue reading Search Engine Watch Forum Discussions PR value time frame for new sites  Feb 4, 2010 My site is only about 4 weeks online, with a several strong backlinks. How many month's now does it take for G to attribute a PR value to a new site? » Join the discussion Link building too fast?  Feb 3, 2010 I have a website that has been around for over 12 months, but I have not done any link building. I have developed a strategy that could easily add 100 links in the next few weeks, and I could triple that number by the end of the year. Keep in ... » Join the discussion Measuring Keyword Effectiveness for each ad  Jan 31, 2010 Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ... » Join the discussion Can any one recommend a link building company  Jan 29, 2010 Hello, I have a site for a client which I can optimise but have no time nor up to date expertise to work on link building, I am looking for a company to do that for me (the right way), the client has a decent budget and understand that to do ... » Join the discussion White Papers

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