Monday, February 8, 2010

SearchDay: Universal Search Optimization 101

Today's Columns: » Universal Search Optimization 101  » Managing Client PPC Campaigns on the Go  » Review your PPC Keywords 
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SearchDay February 8, 2010
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Today's Top Story:

SEW Expert - Ron Jones Ron
Jones


Universal Search Optimization 101
More SEM BASICS SEM BASICS
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.
» Full story » Print version



Search Engine Watch Experts Columns

SEW Expert - Marc Poirier Marc
Poirier


Managing Client PPC Campaigns on the Go
More SEM AGENCY ISSUES SEM AGENCY ISSUES
Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly.
» Full story » Print version


SEW Expert - Jason Tabeling Jason
Tabeling


Review your PPC Keywords
More SEARCH ADVERTISING SEARCH ADVERTISING
Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently.
» Full story » Print version


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News from the Search Engine Watch Blog

Facebook Changes: Navigation, Photo Uploads and Bing
Posted by Nathania Johnson   Feb 8, 2010

Get ready for the "Bring Back the Old Facebook" groups. There's a flurry of changes going on at Facebook and they should be quite noticeable to even the most casual observer. First of all, Facebook has changed their navigation. Again. Yes, it's like changing ...
» Continue reading

178 million Americans watched 33 billion videos in December
Posted by Greg Jarboe   Feb 8, 2010

Nearly 178 million U.S. Internet users watched 33.2 billion online videos during December 2009, according to the latest data from comScore Vedio Metrix. Image by SESConferenceSeries via FlickrThis means Americans watched an average of 187 videos per viewer during the month. Here are some ...
» Continue reading

Google Maps Makes Nearby Places Recommendations
Posted by Nathania Johnson   Feb 8, 2010

Suggestions run the gamut from competitors to simply next-door establishments. If you're browsing Google Maps and click through to Place Pages, you might notice a new feature. "Nearby places you may like" is a recommendation feature designed to help users explore cities and ...
» Continue reading

YouTube was born five years ago and now it's the fifth largest website in the world
Posted by Greg Jarboe   Feb 8, 2010

Five years ago in February 2005, according to legend, the idea of YouTube was born after Chad Hurley and Steve Chen experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Image by SESConferenceSeries via ...
» Continue reading

Dockers free pants Super Bowl ad tops Hot Searches on Google Trends
Posted by Greg Jarboe   Feb 8, 2010

If you look at Hot Searches in Google Trends for Feb. 7, 2010, "dockers free pants" ranks #1, "dockers.com/freepants" ranks #2, "dockers super bowl ad" ranks #10, and "www.dockers.com/freepants" ranks #14. Image by Getty Images via DaylifeSo, who do you think won Super ...
» Continue reading

Google Superbowl ad: Parisian Love
Posted by Greg Jarboe   Feb 8, 2010

The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday, "Hell has indeed frozen over." First, check out ... for yourself. It's called, "Parisian Love." An American finds ...
» Continue reading

Superbowl of Search Results: Who Scored Big?
Posted by Nathania Johnson   Feb 8, 2010

Tell us which search results you prefer for professional football's biggest day. The other day we checked out what search engines did the best job of relaying timely information on Oscar nominations. Now, we're taking a look at how the search engines are ...
» Continue reading

An Extremely Brief History of Superbowl Commercials vs. Random Football Facts!
Posted by Greg Jarboe   Feb 8, 2010

In abount an hour, you'll get a chance to vote for your favorite Super Bowl 2010 commercials at YouTube's AdBlitz Channel. But you can vote for the best pre-game YouTube videos now. Image by SESConferenceSeries via FlickrNow, most marketers are focused on ...
» Continue reading



Search Engine Watch Forum Discussions

Superbowl Ads - Thumbs Up or Down?  Feb 8, 2010
I need a place to gripe. I hated the Superbowl ads. Almost all of them. On Twitter, Vizio and Green Police (audi) got Twitter Trends. I reckon there will be upticks in searches for those words. ...And Vizio was only cool because they got that fine fine FINE woman Beyonce to open ...
» Join the discussion


PR value time frame for new sites  Feb 4, 2010
My site is only about 4 weeks online, with a several strong backlinks. How many month's now does it take for G to attribute a PR value to a new site?
» Join the discussion


Link building too fast?  Feb 3, 2010
I have a website that has been around for over 12 months, but I have not done any link building. I have developed a strategy that could easily add 100 links in the next few weeks, and I could triple that number by the end of the year. Keep in ...
» Join the discussion


Measuring Keyword Effectiveness for each ad  Jan 31, 2010
Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ...
» Join the discussion





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