SearchDay: Why Brand Building Isn't Enough

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Top Jobs Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Today's Top Story: Eric Enge Why Brand Building Isn't Enough  SEARCH ENGINE OPTMIZATION The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Universal Search Optimization 101  SEM BASICS Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. » Full story » Print version Marc Poirier Managing Client PPC Campaigns on the Go  SEM AGENCY ISSUES Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. » Full story » Print version Online Campaign Management: The game has changed. Take control of your online marketing with Aprimo Marketing Studio™. This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities - from email to social media to offline-online integration - faster than ever before. Click here to find out more and get a FREE demo today. News from the Search Engine Watch Blog IAC Earnings: Search Revenues Up, But $1 Billion Impairment Charges Posted by Nathania Johnson   Feb 9, 2010 Despite loss, they beat the Street. IAC, the parent company of Ask.com, today reported its Q4 2009 earnings. While revenues in their Search division were up 3%, IAC had to report a loss of $1 billion. The loss is related to impairment charges, ... » Continue reading AdWords Offers Free Online Training Posted by Nathania Johnson   Feb 9, 2010 Google AdWords has launched a new site where you can get training on their paid search platform. For FREE. There are "on demand" courses, which you can view anytime (registration required). Or you can sign up for various webinars, which AdWords conducts on ... » Continue reading Bing Launches Winter Olympics Search Features Posted by Nathania Johnson   Feb 9, 2010 Instant Answers and Visual Search galleries are given the winter games treatment. Microsoft is an official partner of NBC for the Olympics. With that, Bing is offering up new search features to make it super-easy for you to find Winter Olympics-related info. The ... » Continue reading Twelve bloggers blogging about SES London 2010 Posted by Greg Jarboe   Feb 9, 2010 There are a lot more than "12 bloggers blogging" about SES London 2010. If you want to see a comprehensive list, go to the Search Engine Strategies blog. Image by SESConferenceSeries via FlickrBut the dozen top blog posts will give you a ... » Continue reading Justice Department Opposes Revised Google Books Settlement Posted by Nathania Johnson   Feb 9, 2010 Last week, the U.S. Department of Justice filed a brief expressing concerns over a revised Google book settlement. The current revision was submitted to the court on November 16, 2009. The original settlement experienced antitrust scrutiny from the DOJ as well as ... » Continue reading Kick-ass keynotes at SES London 2010 Posted by Mike Grehan   Feb 9, 2010 (This is a long post and the author accepts no responsibility for any damage caused to your scrolling finger.) The largest search marketing show in Europe is heading back to London 15 - 19 February. And it's jam packed with a mixture of ... » Continue reading China Shuts Down Hacker Training Site Posted by Nathania Johnson   Feb 9, 2010 Action contrasts rhetoric since Google ultimatum. When Google released an ultimatum for China to free up search results or they were out of there, China responded in defiance. They claimed that their Internet policies were being misrepresented by the West. China warned that ... » Continue reading Search Engine Watch Forum Discussions Superbowl Ads - Thumbs Up or Down?  Feb 8, 2010 I need a place to gripe. I hated the Superbowl ads. Almost all of them. On Twitter, Vizio and Green Police (audi) got Twitter Trends. I reckon there will be upticks in searches for those words. ...And Vizio was only cool because they got that fine fine FINE woman Beyonce to open ... » Join the discussion PR value time frame for new sites  Feb 4, 2010 My site is only about 4 weeks online, with a several strong backlinks. How many month's now does it take for G to attribute a PR value to a new site? » Join the discussion Link building too fast?  Feb 3, 2010 I have a website that has been around for over 12 months, but I have not done any link building. I have developed a strategy that could easily add 100 links in the next few weeks, and I could triple that number by the end of the year. Keep in ... » Join the discussion Measuring Keyword Effectiveness for each ad  Jan 31, 2010 Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ... » Join the discussion White Papers

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