SearchDay: Google Launches DoubleClick for Publishers

Today's Columns: » Google Launches DoubleClick for Publishers  » Using Linkscape Metrics to Prioritize Link Building Campaigns  » Focus on the User   About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 23, 2010

Top Jobs 09-0214 Senior Marketing Manager - Demand Generation SecureWorks Atlanta, United States Director-Public Affairs American Express New York, United States Director of Marketing Research CVS Caremark Northbrook, United States Scottsdale, United States Search Engine Marketing Associate Tiny Prints Inc Mountain View, United States Manager, Web Services and Interactive Marketing Blue Cross Blue Shield of Nebraska Omaha, United States Today's Top Story: Google Launches DoubleClick for Publishers Posted by Nathania Johnson  Feb 23, 2010 New platform to replace DART for Publishers and Google Ad Manager. It's the latest ad serving platform from Google. DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad inventory. This is most useful in addressing a variety of ... » Continue reading Search Engine Watch Experts Columns Eric Enge Using Linkscape Metrics to Prioritize Link Building Campaigns  SEARCH ENGINE OPTMIZATION How to get the most out different backlink reports and generate high value link targets. » Full story » Print version Mark Jackson Focus on the User  SEARCH ENGINE OPTMIZATION How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. » Full story » Print version News from the Search Engine Watch Blog Twitter Shows Off Hockey Stick Growth Posted by Nathania Johnson   Feb 23, 2010 It's a bird. It's a plane. It's Twitter! Twitter has released data charting the number of Tweets per day (TPD). The growth has been astronomical. It's difficult to tell in the chart below, but Twitter says it had just 5,000 Tweets a day ... » Continue reading Reply.com Files for IPO Posted by Nathania Johnson   Feb 23, 2010 Local advertising platform Reply.com has filed a registration statement on Form S-1 with the SEC for a proposed initial public offering (IPO) of its common stock. Jefferies & Company, Inc. and Piper Jaffray & Co. will jointly run the books for the offering. Needham & Company, LLC and ThinkEquity LLC will ... » Continue reading Google Earth Now Available for Android Posted by Nathania Johnson   Feb 23, 2010 Mobile release limited to latest version of Android platform. Google Earth is finally coming to the Android. If you have a Nexus One. Google Earth for Android is only compatible with Android 2.1 or higher. As additional devices with the newer version come ... » Continue reading Footage.net Adds Getty Images Database Posted by Nathania Johnson   Feb 23, 2010 Access to hundreds of thousands of motion content clips now available in the search platform. Footage.net is a stock, archival and news footage search engine. This week, they've announced a deal with Getty Images to include their 500,000 clip database in the search ... » Continue reading Rentbits.com Revamps Search in Site Relaunch Posted by Nathania Johnson   Feb 23, 2010 The site, founded by ex-Googlers, gets a cosmetic and functional update. Rental search engine rentbits.com has relaunched their site. Included in the relaunch is a new search feature, allowing users to search by neighborhood. Previously, searchers could narrow down to city or town ... » Continue reading Search Engine Watch Forum Discussions site flipping / companies buying web properties  Feb 23, 2010 Is this kind of site flipping really happening out there already..or are those more of an exception? http://www.nytimes.com/2008/07/29/technology/29flip.html I find that topic (extremely) interesting...and cant help but wonder when/if bigger companies will engage in that sort of thing in the future. Will there be a career for online marketers, whose main duty will ... » Join the discussion Outsourcing link building to India,etc.  Feb 20, 2010 A friend of mine want to outsource his link building to India. After what I've heard about this idea and experiences of others on forums, I'm somewhat skeptical (though I have not heard any 'horror stories' ;-)). He'll send me a few of the sites the guys he wants to employ ... » Join the discussion The Yahoo! and Microsoft Search Alliance  Feb 18, 2010 Hey Everybody, If you haven't heard the news, I wanted to let you know that Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and ... » Join the discussion AdWords system maintenance on January 20th  Feb 18, 2010 Hello all, As we approach the weekend, it's time for my usual alert about our monthly scheduled maintenance coming up this Saturday, January 20th. This maintenance will always be mentioned on the Inside AdWords blog during the week of the maintenance. Quoting the Inside Adwords blog post from earlier today: ---Quote--- *AdWords system ... » Join the discussion White Papers

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