SearchDay: Review your PPC Keywords

Today's Columns: » Review your PPC Keywords  » Top International Search Marketing Failures to Avoid in 2010, Part 2  » Selling Search up the Chain: Money & Traffic  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 4, 2010

Top Jobs Sr. Account Executive Internet Broadcasting New York, United States Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Today's Top Story: Jason Tabeling Review your PPC Keywords  SEARCH ADVERTISING Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. » Full story » Print version Search Engine Watch Experts Columns Michael Bonfils Top International Search Marketing Failures to Avoid in 2010, Part 2  INTERNATIONAL SEARCH Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. » Full story » Print version Herndon Hasty Selling Search up the Chain: Money & Traffic  ENTERPRISE SEM Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. » Full story » Print version News from the Search Engine Watch Blog Job Search Shakeup: Monster to Buy HotJobs for $225 Million Posted by Nathania Johnson   Feb 4, 2010 Yahoo! sells off job search site and strikes new ad deal. The job search landscape is about to get a major makeover. Monster.com has struck a deal with Yahoo! to take HotJobs off their hands for $225 million. That would allow the combined ... » Continue reading Covario Unveils Display Ad Management Software Posted by Nathania Johnson   Feb 4, 2010 The San Diego-based company builds on connection between search and display. At their annual customer conference this week, Covario unveiled their new Display Advertising Insight (DAI), a Software as a Service (SaaS) solution for large advertisers to track performance and spend in display ... » Continue reading Super Bowl 2010 commercials featured (again) on YouTube AdBlitz Posted by Greg Jarboe   Feb 4, 2010 Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube ads instead? Image by SESConferenceSeries via FlickrLast year, the Super Bowl ranked in $213 million in advertising revenue, according to Kantar ... » Continue reading Third Annual Doodle 4 Google Contest Underway Posted by Nathania Johnson   Feb 4, 2010 Kids show off their artistic chops. Google has unveiled the theme for the third annual Doodle 4 Google contest: "If Could Do Anything, I Would..." The contest invites kids and teens to design a Google logo according to the given theme. Submissions are accepted ... » Continue reading Get Valentine's Day Gift Ideas for Your Honey and Save Some Money at Bing Posted by Nathania Johnson   Feb 4, 2010 Bing is helping you stay out of the doghouse on February 14. Valentine's Day is 11 days away and if you're stumped as what to get your sweetie, you might want to check out Bing's new Valentine's Gift Guides. Not only will you ... » Continue reading Search Engine Watch Forum Discussions Link building too fast?  Feb 3, 2010 I have a website that has been around for over 12 months, but I have not done any link building. I have developed a strategy that could easily add 100 links in the next few weeks, and I could triple that number by the end of the year. Keep in ... » Join the discussion Measuring Keyword Effectiveness for each ad  Jan 31, 2010 Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ... » Join the discussion Can any one recommend a link building company  Jan 29, 2010 Hello, I have a site for a client which I can optimise but have no time nor up to date expertise to work on link building, I am looking for a company to do that for me (the right way), the client has a decent budget and understand that to do ... » Join the discussion Yahoo/Overture PPC Rebates  Jan 28, 2010 Hi, I'm trying to find out the terms and conditions for Yahoo (and Overture as it was) offering rebates for high spending accounts. I understand this to have been changed but previously believe there could be various levels of account holder (platinum etc) based on what the monthly spend may ... » Join the discussion White Papers

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 6th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All Search Engine Watch newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.