SearchDay: Selling Search up the Chain: Money & Traffic

Today's Columns: » Selling Search up the Chain: Money & Traffic  » Universal Search 101  » Why Settle for Best Practices?   About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay February 2, 2010

Top Jobs Online Marketing Manager Modern Postcard Carlsbad, United States Marketing Manager Variety Los Angeles, United States Senior Client Service Manager Marin Software San Francsico, United States Senior Manager, Online Media Vonage Holmdel, United States Account Executive Outside Sales myYearbook.com New York, United States Today's Top Story: Herndon Hasty Selling Search up the Chain: Money & Traffic  ENTERPRISE SEM Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Universal Search 101  SEM BASICS Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. » Full story » Print version Joshua Palau Why Settle for Best Practices?  SEM AGENCY ISSUES There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? » Full story » Print version News from the Search Engine Watch Blog Digging Deeper Into Ask.com's New 'Question of the Day' Feature Posted by Nathania Johnson   Feb 2, 2010 Yesterday, I had the opportunity to chat with Ask.com U.S. President Doug Leeds about the new "Question of the Day" feature that debuted this week. Leeds championed the new feature internally at Ask.com and is quite passionate about how it reflects the brand's larger search strategy. Leeds informed me that the ... » Continue reading Google News Enables Starring Posted by Nathania Johnson   Feb 2, 2010 You can star an email in GMail. And you can star an item in Google Reader. Now, starring has come to Google News. To use the feature, simply click on the star next to a news item. When you want to look at all of your starred items, look for the link ... » Continue reading Yield Launches Free SEO Product, Updates Premium SEO Solution Posted by Nathania Johnson   Feb 2, 2010 Yield Software has launched a new FREE product called SEO Analyzer. To use the tool, simply go directly to YieldSoftware.com and look for SEO Analyzer. Type in the URL you wish to analyze and your email, then click Submit. First impression? SEO Analyzer tool works fast. Many free tools are slow ... » Continue reading Local.com Reports Q4 2009 Earnings Posted by Nathania Johnson   Feb 2, 2010 Local search site Local.com reported their Q4 2009 earnings today. Revenues of $16.4 million an increase of 8% over the Q3 2009 revenue of $15.1 million. Adjusted Net Income was $2.0 million, an increase of 49% over Q3 which came in at $1.3 million. Traffic for owned and operated sites in ... » Continue reading And the Best Search Engine for Oscar Nominees Goes to..... Posted by Nathania Johnson   Feb 2, 2010 Which search engine is the best for info on Oscar nominations? Cast your vote by leaving a comment.... Screenshots below are for a search of best picture nominees. (click on an image to enlarge) Google Yahoo! Bing Ask hakia Lycos ChaCha (web) Twitter Facebook (public updates) » Continue reading Search Engine Watch Forum Discussions Measuring Keyword Effectiveness for each ad  Jan 31, 2010 Assume I'm running an ad group and testing two ads: Ad 1: Buy Green Shoes. Ad 2: Buy Blue Shoes. I'm rotating each one 50% of the time. In this ad group I have two keywords [blue shoes] and [green shoes]. I can easily see my CTR of each ... » Join the discussion Can any one recommend a link building company  Jan 29, 2010 Hello, I have a site for a client which I can optimise but have no time nor up to date expertise to work on link building, I am looking for a company to do that for me (the right way), the client has a decent budget and understand that to do ... » Join the discussion Yahoo/Overture PPC Rebates  Jan 28, 2010 Hi, I'm trying to find out the terms and conditions for Yahoo (and Overture as it was) offering rebates for high spending accounts. I understand this to have been changed but previously believe there could be various levels of account holder (platinum etc) based on what the monthly spend may ... » Join the discussion Google has launched its Social Search ......  Jan 28, 2010 Hi Guys, Today, finally Google has launched its Social Search which you can see under "show options" link but I can not see any link named "Social" in my "show options" (from New Delhi, India) To know more about the feature you may read at Google webmaster Centeral Blog. Do you guys think ... » Join the discussion White Papers

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