Search Engine Guide - What To Do When Reviewers Lie About You

March 24, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk More Ways to Stay Updated:   RSS    Twitter What To Do When Reviewers Lie About You by Mike Moran -    Tweet This! When my friend called me, there was a little panic in his voice. He owned a successful, customer-friendly small business, and was generally an easygoing person. But he didn't know what to do. A long-time and loyal customer alerted him to a savage review of his business on an Internet Yellow Pages site. And so now he was turning to me to find out what he could do about it.... 9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris. In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to: 1. Understand the Google AdWords structure 2. Organize campaigns around specific concepts 3. Separate campaigns for content and search networks 4. Separate campaigns for fat head and long tail keywords 5. Filter Campaign Summary by Network 6. Organize ad groups around keywords 7. Use the "Sculpture Method" to get your campaign under control 8. Conduct controlled experiments 9. Use Lyris HQ PPC Management Download our free how-to guide now The Fallacy of Search Engine Marketing Only by Scott Buresh -    Tweet This! There has been much debate over the years in the search engine marketing community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to internet marketing. The naysayers generally have a common argument: a quality search engine marketing company "shouldn't need" to engage in any forms of offline marketing.  I don't buy it.... SEO 101 - Part 10: Everything You Need to Know About Keyword Qualifiers by Stoney deGeyter -    Tweet This! Optimizing your website for core terms is only part of the optimization process. The vast majority of searches are performed using longer, more specific phrases. SEO 101 - Part 11: Everything You Need to Know About SEO Copywriting by Stoney deGeyter -    Tweet This! A website without good copywriting is a sports car with an engine that doesn't run. It doesn't matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.) SEO 101 - Part 12: Everything You Need to Know About Page Content by Stoney deGeyter -    Tweet This! A good heading tells people what they can expect from the content that follows. What information will they learn? What benefits will be presented? What solutions will you provide? SEO 101 - Part 13: Everything You Need to Know About Links by Stoney deGeyter -    Tweet This! At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well. 9 Do's and Don'ts For Building a Social Bookmarking Network by Stone Reuning -    Tweet This! Developing a strong presence on social networking and bookmarking sites doesn't involve complex formulas or algorithms. Sure, sites like Digg and Reddit have algorithms, but your best bet is to focus on the two major pillars of success on social bookmarking sites - great content and a network of users to promote it - rather than focusing on racing to the front page.... Stop Selling Your Products! by Mike Moran -    Tweet This! No, I don't mean to take them off the shelves, or rip up your catalog. Yes, I know that if we don't sell things, we cease to make a living. I'm talking about a style of marketing that seems focused on nothing but the final sale, while missing all of the other steps of the process. You need to end this maniacal focus on the sale as being the only way you interact with your customers. Too many people have gotten the idea that search marketing is great for sales, but have forgotten everything else about search marketing, and maybe... How can small businesses measure offline sales? by Mike Moran -    Tweet This! Often, I work with businesses trying to determine the return on investment for their online marketing. For e-commerce companies, it's not that hard. They can use their Web analytics to see how many people are coming to the site and how many actually convert by checking out. But what if you sell offline? Then it's not so easy.... "I don't have time for Facebook and Twitter" by Mike Moran -    Tweet This! Social media is free, but what's the catch? Time. We only have so much time to spend putting our message out there, but we don't want to limit how many people can hear what we have to say. This problem comes up in many ways, but the simplest is the dichotomy between Facebook and Twitter. Many folks decide to spend the bulk of their social time on one or the other, with relatively few people using both. If Google Buzz catches fire, this fragmentation might only increase. What's a marketer to do?... 126 Million Blogs on the Internet by Manoj Jasra -    Tweet This! JESS3, a creative agency specializing in data visualization, has put together an amazing video which shows the current state of the Internet. We have highlighted some of the data below, but please also watch the video for yourself (it rivals the Social Media Revolution).... Return to the Top of this Page A Roundup of Cool Social Media Monitoring Tools by Sage Lewis -    Tweet This! WebWorkerDaily has a nice article on several very cool social media monitoring tools. If you aren't monitoring the social media space for your brand name and probably your own name, you are leaving yourself open for potential damage.... Best Keyword Ranking Tools for SEO by WordStream by Sage Lewis -    Tweet This! Wordstream did a nice job showing us some of the free and paid search engine rank checking tools out there. If you haven't updated your rank checking tool recently (or in the past several years) you should check out what is out there now.... How to Create a Text Marketing Campaign by Sage Lewis -    Tweet This! American Express OPEN Forum has a good article on how to create a solid text marketing campaign. This gives you some good, concrete tips on how to get started.... Google Adds Sidewiki Control to Google Webmaster Tools by Sage Lewis -    Tweet This! Search Engine Roundtable has reported on a new feature in Google Webmaster Tools. You can now update your Sidewiki profile in your tools section. Learn what Sidewiki is and how you can use it to your benefit.... Return to the Top of this Page In response to... Poor Logic: Letting Your Competitors Hold You Back I just read Linchpin a couple months ago (which I absolutely loved!) and this strikes me as the work of the "lizard brain". That nasty little part of our brain from our reptile ancestors that keeps us alive by avoiding any risk. And building or managing a website to blow away your competitors in a local search sounds pretty risky to those who are still suspicious of the Internet. I also think that the Net being "invisible" in cyberspace (as opposed to print material, ie the yellow pages) makes it more scary for some people. Sure, you can see a website in a browser window, but where does it all go when you turn off the computer? That's threatening to some people. Also hearing news about viruses, trojans, malware, identity theft, etc., just reinforces their personal mindset that the Net is dangerous. Doing the least possible for a website is the least risky thing to do. I bet you anything the person who built his website is a close relative and he feels he's disrespecting them if he even considers changing things. A client like this has to be handled with kid gloves. Baby steps, to use a well-worn phrase. Maybe bring out comparisons in other geographic areas, especially ones that are more competitive (larger metro areas). I feel the business mentally can be very different in small towns than larger cities. People live in small towns for the illusion of safety and security, so the boat is rarely rocked in doing something new and risky. This might be a contributing factor of why small towns are dying. Great article! Anne Sandhill Website Design Helping Small Business Succeed on the 'Net In response to... Bounce Rates and What They Mean To Your Business Some good points in the article. I would be weary of saying overall just ignore link traffic from social media etc. For many business this is a viable source of income and should not be ignored. Perhaps test a different landing page or experience for this individuals when you can control it. Also, often for many business a cause of bounce that gets left out is your Google Analytics structure. Landing pages and overall pages for many business have links that either take people to another site, or even a different domain that they own. By default in Google Analytics if this is an entrance visit and they click on one of these links it will consider it a bounce. You can overcome this with using an onclick event calling the pageTracker function, and then creating a page that will be triggered when they click these links. Also, if you use multiple domains make sure Google Analytics is configured to see them interlinked together and not separate sites. Corey Trent Return to the Top of this Page Free SEO Tools Thinking of buying SEO software? Then try the best SEO tools free first! The Duct Tape Marketing Complete Small Business Marketing System A proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs! Return to the Top of this Page A list of popular small business forum conversations from the last week. SOCIAL MEDIA Free Facebook Fan Pages Call 3/25 At 8pm ET Confused About Twitter VIRAL MARKETING Online Holiday Competition SEARCH ENGINE OPTIMIZATION What Does Bookmarking Do Duplicate Content On Different Pages EMAIL MARKETING How To Put Value In Your E-Mail Marketing Secrets That The Gurus Don't Want You To Know OTHER ONLINE MARKETING Recognize The Ideal Customer In Online Business Marketing Software Products Or Services Don't Waste Time Competing On Price PREVIOUS WEEK Small Business Forum Update For March 16, 2010 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page 9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris. In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to: 1. Understand the Google AdWords structure 2. Organize campaigns around specific concepts 3. Separate campaigns for content and search networks 4. Separate campaigns for fat head and long tail keywords 5. Filter Campaign Summary by Network 6. Organize ad groups around keywords 7. Use the "Sculpture Method" to get your campaign under control 8. Conduct controlled experiments 9. Use Lyris HQ PPC Management Download our free how-to guide now Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2010 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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