SearchDay: Passing The Torch as an SEO Manager

Today's Columns: » Passing The Torch as an SEO Manager  » Get Your Search Campaigns Ready for the Yahoo/MSN Merger  » Search Around the World: Italy  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay March 5, 2010

Top Jobs Site Manager, Financial Media TheStreet.com New York, United States VP, Web Marketing Manager / Sr. Marketing Manager Citizens Financial Group Westwood, United States Senior Marketing & SEM Manager WhitePages Seattle, United States SEO Analyst ServiceMagic Lakewood, United States SEO Manager - Apartments.com Apartments.com Chicago, United States Today from the Search Engine Watch Team of Experts Ken Shafer Passing The Torch as an SEO Manager  SEARCH ENGINE OPTMIZATION At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. » Full story » Print version Jason Tabeling Get Your Search Campaigns Ready for the Yahoo/MSN Merger  SEARCH ADVERTISING Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. » Full story » Print version Michael Bonfils Search Around the World: Italy  INTERNATIONAL SEARCH A look at the most popular search engines, top industries, and search marketing best practices in Italy. » Full story » Print version Google Launches Gesture Search for Android Posted by Nathania Johnson   Mar 5, 2010 Handwrite your way to faster search. If we're going to be honest, no one completely loves the process of typing search queries (or typing much of anything) onto a mobile device. The search engines know it - that's why they include query suggestion ... » Continue reading Yahoo! Launches Paid Search Desktop Tool Posted by Nathania Johnson   Mar 5, 2010 New tool allows you to manage multiple search marketing campaigns offline. The new Yahoo! Search Marketing Desktop is a free tool offering five major tasks: Bulk editing: Make mass changes to status, match type and budget settings. Adjust multiple keyword bids. Export to Excel ... » Continue reading YouTube: AutoCaptions for Everyone and New Default Embed Size Posted by Nathania Johnson   Mar 5, 2010 A couple of new updates from the Internet's most popular video sharing site. Last year, YouTube introduced auto-captions in limited availability. This week, they've opened them up to all videos in English. Here's what you need to know: Videos with clear speech in them ... » Continue reading Tap the Teen/Young Adult Demo with ChaCha Data Posted by Nathania Johnson   Mar 5, 2010 With ChaCha's vast database of questions and answers, it was only a matter of time before the data was mined for market research. ChaCha has released a study conducted by Frost & Sullivan, which attempts to delve into the dangerous and murky ... » Continue reading Google Replaces SearchWiki with New Starring Feature Posted by Nathania Johnson   Mar 5, 2010 A month ago, Google enabled starring of items in Google News. Now, they're extending that same feature to the main Google search. Items starred sync with Google Bookmarks and the Google Toolbar. Starring will replace SearchWiki, which enabled users to promote selected results to the top or nix other results altogether. ... » Continue reading What do you seek in a PPC management tool?  Mar 5, 2010 What do you think of the integration with analytics and CRM being important to understand causal effects? (ad vs site vs product/service). What equilibrium do you seek in campaign management tools in order to successfully execute and understand advertising efforts? (automation versus human intel) Our view can be read here: *[Link removed]* Best regards, Gianluigi » Join the discussion Google analytics and multiple sites  Mar 5, 2010 Two questions. I am starting up a new domain. Do I need to open a new google account for analytics or can/should I add it to my existing google account? Also, in the future I will open 4 or 5 more domains that are all interconnected. They will share a ... » Join the discussion Utilizing subdomains pointing to internal site structure.  Mar 5, 2010 I have read the other threads on this subject, but I think this question is unique. It is obvious that google likes keywords in the domain name, but does it matter where in the url they are? I am considering taking my category pages and making them subdomains where the ... » Join the discussion Expired Domain -Kills Quality Score on Adwords- How Do We Rescue site?  Mar 3, 2010 The following has also been posted in webmasterworld webmasterworld.com/4090782 (http://www.webmasterworld.com/google_adwords/4090782.htm) We are dealing with an issue of a client who let their domain expire. for about a day. It has been renewed. *The effect on Adwords was immediate with quality score shot down to 1 for all terms, it has been over ... » Join the discussion White Papers

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