SearchDay: Don't Over-Optimize Your Site

Today's Posts: » Don't Over Optimize Your Site  » Winning the Multi-Agency Game: Can't We All Just Get Along?  » Passing The Torch as an SEO Manager  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay March 9, 2010

Top Jobs Media Planner Situation Interactive New York, United States Site Manager, Financial Media TheStreet.com New York, United States VP, Web Marketing Manager / Sr. Marketing Manager Citizens Financial Group Westwood, United States Senior Marketing & SEM Manager WhitePages Seattle, United States SEO Analyst ServiceMagic Lakewood, United States Today from the Search Engine Watch Team of Experts Eric Enge Don't Over Optimize Your Site  SEARCH ENGINE OPTMIZATION SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. » Full story » Print version Blake Suggs Winning the Multi-Agency Game: Can't We All Just Get Along?  SEM AGENCY ISSUES Some survival tips for when you're asked to work with your clients' other agencies. » Full story » Print version Ken Shafer Passing The Torch as an SEO Manager  SEARCH ENGINE OPTMIZATION At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. » Full story » Print version Allison Schwam is Skiing Her Way to Search Success Posted by Nathania Johnson   Mar 9, 2010 Prepare to be green with envy. I'm entirely jealous of Allison Schwam. She's the Senior Search Analyst at Backcountry, an outdoor sporting goods operation. Allison guest posted over at the Inside AdWords blog about how in between ski runs down fresh powder, she ... » Continue reading New MSN Homepage Begins Rolling Out Today Posted by Nathania Johnson   Mar 9, 2010 It will take a few weeks. We got a glimpse of what the new homepage would be like in November and now the time has finally come. MSN will begin rolling out their new homepage today. But as one of the most trafficked ... » Continue reading 173 million U.S. Internet users watched 32.4 billion videos in January Posted by Greg Jarboe   Mar 9, 2010 According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you'll discover that viewers watched an average of 187 videos per viewer during the month. Image by SESConferenceSeries via FlickrIf ... » Continue reading Web Analytics Association Names Mike Levin as Executive Director Posted by Nathania Johnson   Mar 9, 2010 Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role - but this time at the Web Analytics Association (WAA). "The WAA has been growing steadily over the years with the help ... » Continue reading 8 Google Updates from the Past 8 Days Posted by Nathania Johnson   Mar 9, 2010 Catching up on a week of new stuff from the GOOG. Google and DISH Network may be teaming up for a TV search. AdWords released a new feature for advertising on the Google Content Network that filters out below-the-fold inventory. Google Webmaster Tools now offers ... » Continue reading Outsell forecasts that online spending will overtake print in 2010 Posted by Greg Jarboe   Mar 9, 2010 According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media ... » Continue reading 301 Permanent Redirection  Mar 8, 2010 The page names of one of my Websites are to be changed with keywords in it. But the pages are already indexed in google. Can I use a 301 permanent redirection and change the page names? Will it help to rank without damaging the website? » Join the discussion Hello world  Mar 8, 2010 Welcome to the forum - we edit links and sigs are only granted after you have contributed 50 posts. » Join the discussion Search Marketing Desktop tool out of beta  Mar 5, 2010 Hey Everybody, Just wanted to make you aware that our desktop editing tool, Search Marketing Desktop, is now available to most of our advertisers (eligibility is based on minimum monthly spend and a few other factors). Using SMD, it takes just a few clicks to modify multiple campaigns, ad groups, keywords ... » Join the discussion What do you seek in a PPC management tool?  Mar 5, 2010 What do you think of the integration with analytics and CRM being important to understand causal effects? (ad vs site vs product/service). What equilibrium do you seek in campaign management tools in order to successfully execute and understand advertising efforts? (automation versus human intel) Our view can be read here: *[Link removed]* Best regards, Gianluigi » Join the discussion White Papers

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