SearchDay: Locations Become a Digital Asset

Today's Columns: » Your Locations are Your Biggest Digital Assets  » Measuring Social Media with Web Analytics, Part 1  » Forget Shorty: Long Tail Keywords Convert Cheaper  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay March 2, 2010

Top Jobs VP, Web Marketing Manager / Sr. Marketing Manager Citizens Financial Group Westwood, United States Senior Marketing & SEM Manager WhitePages Seattle, United States SEO Analyst ServiceMagic Lakewood, United States SEO Manager - Apartments.com Apartments.com Chicago, United States 09-0214 Senior Marketing Manager - Demand Generation SecureWorks Atlanta, United States Today's Top Story: Herndon Hasty Your Locations are Your Biggest Digital Assets  ENTERPRISE SEM A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. » Full story » Print version Search Engine Watch Experts Columns Nathan Linnell Measuring Social Media with Web Analytics, Part 1  SOCIAL MEDIA MARKETING Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. » Full story » Print version Frank Watson Forget Shorty: Long Tail Keywords Convert Cheaper  THE SEARCH INDUSTRY Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. » Full story » Print version News from the Search Engine Watch Blog Coremetrics Latest to Add Facebook Analytics Posted by Nathania Johnson   Mar 2, 2010 Measuring the world's most popular social network is taking the web analytics industry by storm. Last week, Webtrends unveiled its Facebook measurement capabilities and this week another web analytics company is jumping in the social media measurement game. Coremetrics has announced the availability ... » Continue reading AdWords Extends Mobile Click-to-Call to National Advertisers Posted by Nathania Johnson   Mar 2, 2010 Expansion of feature allows national phone numbers irregardless of user location. When AdWords brought Click-to-Call to mobile ads a month ago, the idea was to enable local businesses to reach searchers on-the-go. Now, the feature is being extended to national advertisers who wish ... » Continue reading Google Acquires Online Photo Editor, Picnik Posted by Nathania Johnson   Mar 2, 2010 The spending spree continues. Picnik is a cloud-based photo editing tool. Upload your photos and edit them without needing any software on your computer. While Google has no immediate plans to make changes to Picnik, but it's easy to see how an online ... » Continue reading Google Names Street View Trike Contest Winners Posted by Nathania Johnson   Mar 2, 2010 Bike fitted with street level imagery cameras to visit five locations in the U.S. Last October, Google unveiled the Street View trike, which was designed to go to places cars couldn't go. With the unveiling came a contest to decide where the Street ... » Continue reading David Meerman Scott updates The New Rules of Marketing and PR at SES New York 2010 Posted by Greg Jarboe   Mar 2, 2010 David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010. ... » Continue reading Bing's Autosuggest Integrates Query History Posted by Nathania Johnson   Mar 2, 2010 Personalized search suggestions now available from historical search clues. Bing has made an update to its query suggestion feature that incorporates a bit of personalization. Since many web users tend to return to similar search topics, it makes sense to incorporate relevant terms ... » Continue reading Search Engine Watch Forum Discussions seo advice on what did I miss out?  Mar 1, 2010 hi guysss.. Good to be back.. I need some advices here..i have been doing research on roi.com.au and webmarketingexperts.com.au/ (http://www.webmarketingexperts.com.au/) on the different position in search engine result. When I search the phrase *seo* in Google.com.au _it_ appears on rank #19 while roi.com.au appears much higher in the result. I tried to do comparisons ... » Join the discussion javascript rollovers  Mar 1, 2010 Do search engines like to frown on these? These are photos being rolled, exposing continuing photos. What way is the safest bet? » Join the discussion closing pages permanently - right way  Mar 1, 2010 I have to close a majority of the pages on a site that is well aged. The site is taking on a new theme. What can I do besides the 301 redirect and 404 page not found. - Realizing there is harm in killing to many pages at once. » Join the discussion Length of Adword Titles  Feb 27, 2010 Hello Searchwatch - I see a competitor have a few more spaces for their title than Adwords will allow me. ?? Actually I am aiming for the exact same title yet Adwords will not let me do it? How to get a little more space? GAustralia » Join the discussion White Papers

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