How Tri-Messaging Increases Reach, Advocacy and Revenue Mobile Version | Web Version | ||||||||||||||||||||
Driving ROI with Email, Social and Mobile Marketing Rapid adoption of social media and mobile devices has forever changed the way audiences consume, share and react to information. Your buyers are spending increasing amounts of time on social and mobile channels. So what are you doing to reach them there? Today's marketers need to think beyond email marketing to a well-choreographed online marketing approach that is in sync with the needs of an evolving target audience. Applying a tri-messaging approach to online marketing can help. Tri-messaging integrates email marketing with social media and mobile channels to create more impactful results than each medium can deliver on its own. The approach can help marketers deepen engagement, build brand loyalty, grow customer opt-ins, maximize audience touchpoints and ultimately increase revenue and ROI. In this Webinar, Blaine Mathieu and Erick Mott will show you how to get started with tri-messaging, sharing examples of how successful marketers have applied this approach. You will learn how organizations such as Expedia CruiseShipCenters, Eldorado Hotel Casino and Silver Legacy Resort Casino and Matches fashion boutique have increased conversions, reduced costs and achieved better ROI through tri-messaging. You will learn:
As a special bonus, all Webinar attendees will receive Lyris Perspectives - a thought-provoking publication that includes more on tri-messaging, its benefits and how to apply it.
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Tuesday, March 16, 2010
Webcast: Driving ROI with Email, Social and Mobile Marketing
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