Tuesday, March 16, 2010

Webcast: Driving ROI with Email, Social and Mobile Marketing

How Tri-Messaging Increases Reach, Advocacy and Revenue
Mobile Version | Web Version
ClickZ Webcasts
 
 

Driving ROI with Email, Social and Mobile Marketing
Thursday, April 1 @ 2pm EST, 11am PST
FREE Webcast | Register now!

Rapid adoption of social media and mobile devices has forever changed the way audiences consume, share and react to information. Your buyers are spending increasing amounts of time on social and mobile channels. So what are you doing to reach them there? Today's marketers need to think beyond email marketing to a well-choreographed online marketing approach that is in sync with the needs of an evolving target audience. Applying a tri-messaging approach to online marketing can help.

Tri-messaging integrates email marketing with social media and mobile channels to create more impactful results than each medium can deliver on its own. The approach can help marketers deepen engagement, build brand loyalty, grow customer opt-ins, maximize audience touchpoints and ultimately increase revenue and ROI.

In this Webinar, Blaine Mathieu and Erick Mott will show you how to get started with tri-messaging, sharing examples of how successful marketers have applied this approach. You will learn how organizations such as Expedia CruiseShipCenters, Eldorado Hotel Casino and Silver Legacy Resort Casino and Matches fashion boutique have increased conversions, reduced costs and achieved better ROI through tri-messaging.

You will learn:

  • What tri-messaging is and how it can benefit you
  • How to incorporate tri-messaging into your current online marketing initiatives
  • How to make a business case for tri-messaging - and how to measure results
  • How leading brands have successfully applied tri-messaging

As a special bonus, all Webinar attendees will receive Lyris Perspectives - a thought-provoking publication that includes more on tri-messaging, its benefits and how to apply it.

REGISTER NOW
 
REGISTER NOW

  Speakers
Blaine Mathieu Blaine Mathieu
CMO
Lyris
Erick Mott Erick Mott
Community Practice Leader
Lyris

  Moderator
Jeanniey Mullen Jeanniey Mullen
Global EVP, CMO
Zinio and VIVmag

  Webcast Sponsor
Lyris
  Get Connected
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Sponsorship/Exhibiting Opportunities
e-mail: sales@searchenginestrategies.com
phone: +1 212-457-4993

Registration Questions
e-mail: registration@searchenginestrategies.com
phone: +1 800-955-2719

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