SearchDay: Paid Search Freakonomics

Today's Posts: » Paid Search Freakonomics: Finding and Ostracizing Losers  » Managing Global Web Sites  » SEM: A Call to Action  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay March 17, 2010

Top Jobs Sr Director - Global Digital Marketing Motorola CHICAGO, United States Digital Product Manager McGraw-Hill IL, United States Eastern Sales Manager (Dealer Sales) Source Interlink Companies Bonita Springs, United States PR Account Executive Waggener Edstrom Worldwide Seattle, United States DFP Online Ad Trafficker / Ad Ops The Knot Inc. New York, United States Today from the Search Engine Watch Team of Experts Alex Cohen Paid Search Freakonomics: Finding and Ostracizing Losers  SEARCH ADVERTISING Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. » Full story » Print version Bill Hunt Managing Global Web Sites  INTERNATIONAL SEARCH Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed. » Full story » Print version Herndon Hasty SEM: A Call to Action  ENTERPRISE SEM A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. » Full story » Print version Google Expands Display Ad Options for Advertisers and Publishers Posted by Nathania Johnson   Mar 17, 2010 A couple of updates for the display advertising space. On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An InVideo ad is a Flash overlay that plays at the bottom of a video a user is watching. These ads are ... » Continue reading Facebook Enhances Query Suggestion Feature Posted by Nathania Johnson   Mar 17, 2010 Fresh off the heels of beating Google in traffic for a week... Facebook has come out with an announcement about search. Yes, search. If you've ever used the search box that lies along the top blue bar in Facebook, you know that when you ... » Continue reading One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases Posted by Greg Jarboe   Mar 17, 2010 My sympathy goes out to the search engine optimizers for large media companies. While they are trying to get journalists to understand the value of using keywords, journalists often confuse that with using a list of forbidden "newsspeak" words and phrases. Image ... » Continue reading Must Read: Matt Cutts Interviewed by Eric Enge Posted by Nathania Johnson   Mar 17, 2010 Sit back, relax, and digest this thing. SEW Expert Eric Enge has published an extensive (and that's an understatement) interview with Google web spam king Matt Cutts. It covers a wide gammit of material from the basics to advanced. It's a must read. ... » Continue reading Pew Internet Project Describes the State of Online News as Moving Target Posted by Greg Jarboe   Mar 17, 2010 The Pew Internet Project and the Project for Excellence in Journalism's "State of the News Media 2010" report describes the state of online news heading into this year as "a moving target." Cover via AmazonDigital delivery is now well established as a part ... » Continue reading C class blocks and duplicate content  Mar 16, 2010 I am using magento stores. I will have the cart sitting on 1 server and will then create different directories for each of my stores (different URLs for each store, not sub-domains). Each store will be part of the same C class IP address. If I have items that ... » Join the discussion Why google don't counts backlinks ?  Mar 16, 2010 I am submitting my site to general directories and exchanging links with related site for past 8 mounts and I got thousands of back links but Google only counts 9 back links. I don't understand what is the reasons, Why Google don't counts my website back links ? » Join the discussion New ASK Feature - No referral data!  Mar 15, 2010 Only a crazy marketing campaign by Ask Sponsored Listings ASL can come up with a spin like this. Oh, perhaps there are a few political machines that can challenge them, but in the area of PPC this is a gem. Ask.com promotion: ---Quote--- In a continuing effort to improve your campaign performance, we ... » Join the discussion Join The SES Affiliate Program  Mar 14, 2010 Users of our forum should sign up to the SES Affiliate program (http://searchenginewatch.com/affiliate-program) - it is a great way to make some money when recommending attending one of our conferences. Your readers get a discount and you make a commission - a win/win situation for everyone. » Join the discussion White Papers

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