| WHAT: Top 5 Ways to Leverage Web Data with Predictive Analytics, featuring Eric Siegel, PhD, the president of Prediction Impact, Inc., and the program chair for Predictive Analytics World. Dr Siegel is an expert in predictive analytics and data mining. He is especially well known for the application of predictive analytics to marketing, including and online use cases. WHEN: March 31, 2010, 1:00 pm Eastern Time/ 10:00 am Pacific Time WHY: In this webcast, Dr Siegel presents an introduction to predictive analytics and examples of real-world success, including a one million dollar success story. Learn how the use of next generation web analytics and predictive analytics can improve your ability to take actions that increase revenue, as well as: - Improve customer retention
- Facilitate behavior-based ad selection with AB testing data
- Trigger email follow up campaigns
- Target responders avoid adverse effects
Dr. Siegel will be joined by Akin Arikan, Director of Product Strategy, Unica. Arikan is a web analytics expert, noted speaker and writer. | | Speakers | | Dr. Eric Siegel Prediction Impact | | Akin Arikan Unica Corporation | Webcast Produced By | | Get Connected | | | |
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