Wednesday, March 24, 2010

Webcast: Top 5 Ways to Leverage Web Data for Predictive Analytics

Webcast: Top 5 Ways to Leverage Web Data for Predictive Analytics
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WHAT: Top 5 Ways to Leverage Web Data with Predictive Analytics, featuring Eric Siegel, PhD, the president of Prediction Impact, Inc., and the program chair for Predictive Analytics World. Dr Siegel is an expert in predictive analytics and data mining. He is especially well known for the application of predictive analytics to marketing, including and online use cases.

WHEN: March 31, 2010, 1:00 pm Eastern Time/ 10:00 am Pacific Time

WHY: In this webcast, Dr Siegel presents an introduction to predictive analytics and examples of real-world success, including a one million dollar success story. Learn how the use of next generation web analytics and predictive analytics can improve your ability to take actions that increase revenue, as well as:

  • Improve customer retention
  • Facilitate behavior-based ad selection with AB testing data
  • Trigger email follow up campaigns
  • Target responders avoid adverse effects

Dr. Siegel will be joined by Akin Arikan, Director of Product Strategy, Unica. Arikan is a web analytics expert, noted speaker and writer.

REGISTER NOW
 
REGISTER NOW

  Speakers
Dr. Eric Siegel Dr. Eric Siegel
Prediction Impact
Akin Arikan Akin Arikan
Unica Corporation

  Webcast Produced By
Unica
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Sponsorship/Exhibiting Opportunities
e-mail: sales@searchenginestrategies.com
phone: +1 212-457-4993

Registration Questions
e-mail: registration@searchenginestrategies.com
phone: +1 800-955-2719

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