SearchDay: SEO vs. PPC Debate -- Which Do You Prefer?

Today's Posts: » SEO vs. PPC Debate -- Which Do You Prefer?  » Don't Over Optimize Your Site  » Winning the Multi-Agency Game: Can't We All Just Get Along?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay March 10, 2010

Top Jobs Sr. Marketing Coordinator LoopNet, Inc San Francisco, United States Director of Sales and Marketing, E-commerce PC Connection Merrimack, United States Media Planner Situation Interactive New York, United States Site Manager, Financial Media TheStreet.com New York, United States VP, Web Marketing Manager / Sr. Marketing Manager Citizens Financial Group Westwood, United States Today from the Search Engine Watch Team of Experts Kevin Gibbons SEO vs. PPC Debate -- Which Do You Prefer?  SEARCH ENGINE OPTMIZATION There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? » Full story » Print version Eric Enge Don't Over Optimize Your Site  SEARCH ENGINE OPTMIZATION SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. » Full story » Print version Blake Suggs Winning the Multi-Agency Game: Can't We All Just Get Along?  SEM AGENCY ISSUES Some survival tips for when you're asked to work with your clients' other agencies. » Full story » Print version Experian Hitwise Reports Bing Increases Market Share for Third Straight Month Posted by Greg Jarboe   Mar 10, 2010 Experian Hitwise today announced that Bing's share of searches has increased for the third straight month. Image by SESConferenceSeries via FlickrIn other news, Google accounted for 71 percent of all U.S. searches conducted in the four weeks ending Feb. 27, 2010. Yahoo! ... » Continue reading Google Maps Adds Bike Trails Posted by Nathania Johnson   Mar 10, 2010 Just in time for spring, Google is helping you enjoy the great outdoors by adding bike trails to Maps. Simply open up maps and search the location you're looking for. Then click the "More" tab and select "Bicycling." The bike paths are highlighted in ... » Continue reading Twitter's New URL Shortener to Fight Spam Posted by Nathania Johnson   Mar 10, 2010 It's being rolled out to Direct Messages first, where much of the spamming occurs. All links sent through Direct Messages will be submitted to this service. They'll be checked for spam and then shortened using a twt.tl root link. Twitter says that even if ... » Continue reading Despite Legal Woes, Google Teams with Italy for Book Digitization Posted by Nathania Johnson   Mar 10, 2010 It's a contribution to the digital renaissance. Even though an Italian judge has found Google execs guilty in the case of an offensive video being uploaded to Google Video, that isn't stopping the company from partnering with the country on a book digitization ... » Continue reading WHERE Launches Local/Mobile Ad Network Posted by Nathania Johnson   Mar 10, 2010 A top mobile service harnesses its strengths to compete in the mobile ad space. WHERE is a mobile application (both downloadable and mobile web) that focuses on local search and recommendations. This week, WHERE is launching a local/mobile ad network. WHERE's goal is to ... » Continue reading 301 Permanent Redirection  Mar 8, 2010 The page names of one of my Websites are to be changed with keywords in it. But the pages are already indexed in google. Can I use a 301 permanent redirection and change the page names? Will it help to rank without damaging the website? » Join the discussion Hello world  Mar 8, 2010 Welcome to the forum - we edit links and sigs are only granted after you have contributed 50 posts. » Join the discussion Search Marketing Desktop tool out of beta  Mar 5, 2010 Hey Everybody, Just wanted to make you aware that our desktop editing tool, Search Marketing Desktop, is now available to most of our advertisers (eligibility is based on minimum monthly spend and a few other factors). Using SMD, it takes just a few clicks to modify multiple campaigns, ad groups, keywords ... » Join the discussion What do you seek in a PPC management tool?  Mar 5, 2010 What do you think of the integration with analytics and CRM being important to understand causal effects? (ad vs site vs product/service). What equilibrium do you seek in campaign management tools in order to successfully execute and understand advertising efforts? (automation versus human intel) Our view can be read here: *[Link removed]* Best regards, Gianluigi » Join the discussion White Papers

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