Recession Marketing: Effective Advertising via Social Networks

Recession Marketing: Effective Advertising via Social Networks Mobile Version  |   Online Version
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	During tough times, recessionary marketing requires marketers to be smarter with both the budgets they have available to them, and the channels by which they invest their resources in. Social Media this year has exploded onto the scene as a powerful tool for branding and traffic driving purposes. In fact, according to Michael Stelzner's "Social Media Marketing Industry Report": 81% of marketers indicated social media generated exposure for their businesses. 61% US marketers revealed that social media marketing increased traffic/subscriptions/opt-ins for their businesses in 2009. 45% indicated social media helped mitigate their overall marketing expenditures. Helping marketers' better implement social media campaigns for their overall interactive programs ClickZ, YouTube, and Google have partnered for this year's Social Media & Video Strategies Forum. Analyzing the successes and failures of businesses, celebrities, and politicians, attendees will have an opportunity to access leaders in this growing space and learn how to expertly build the most rewarding techniques into their marketing plans. Among the leading panelist during this forum include: Steve Grove Head of News & Politics YouTube Dan Greene Head of TV Ads, Online Sales & Operations Google Richard Jalichandra President & CEO Technorati Chris Sams Internet Marketing Specialist ZAGG Inc Debra Aho Williamson Senior Analyst eMarketer Martin Green COO, Meebo Stacy Gratz Marketing Manager H&R Block Lee Odden SES Advisory Board & CEO TopRank Online Marketing Michael Fischer Senior VP, Marketing Coldwell Banker Real Estate LLC View our full speaker list here		SES San Jose Aug 10-14 SES Berlin Nov 24-25 SES Chicago Dec 7-10 How to Be Smarter Than Your PR Agency - New Research on News Release Best Practices Aug 5 Email Deliverability: What's New, What's True Aug 18
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