My Seo News: Webcast: A New Paradigm for Managing Large Scale SEO Programs

Thursday, July 2, 2009

Webcast: A New Paradigm for Managing Large Scale SEO Programs

Webcast: D3: Data Driven Decisions - A New Paradigm for Managing Large Scale SEO Programs
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D3: Data Driven Decisions - A New Paradigm for Managing Large Scale SEO Programs
Wednesday, July 15 @ 1pm EDT, 10am PDT
FREE Webcast | Register now!

For large advertisers, the opportunities presented by Search Engine Optimization (SEO) continue to be significant and largely unexploited. Since the economies in the US and Europe began to slow down in the third quarter of 2008, a majority of surveys conducted with senior marketers regarding '09 and '10 priorities have revealed that a.) large companies are intently focused on lead generation and b.) SEO is considered the leading program by which to drive these results.

Specific to large organizations, there are a series of significant internal barriers that need to be overcome in order to take advantage of SEO opportunities. Chief among those challenges is scalability, meaning the structure, processes, management and metrics for SEO has to be scalable - given the size and complexity of the sites for these organizations.

D3: Data Driven Decisions for SEO is a new paradigm for managing large-scale SEO programs. The overall goal of D3 is to change the dynamics of the traditional SEO relationship - particularly with the agencies. Keyword analysis, site auditing, ongoing reporting and other "automatable" processes currently take up to 55% of the resources related to executing SEO - while only 45% go to the change process necessary to actually drive results! D3 is a game-changer; D3 drives down the 55% resource allocation for SEO overhead to 20-25%, so that 75-80% of resources (internally or from the agencies) can be deployed to driving results.

	Speaker: Craig Macdonald Senior Vice President and Chief Marketing Officer Craig Macdonald, senior vice president and chief marketing officer, is responsible for the strategic direction, development and marketing of the Covario™ portfolio of solutions.
	Speaker: Mike Gullaksen Vice President of Search Strategies Mike Gullaksen, vice president of search strategies, leads the company's efforts to expand the Covario technology and services offerings for natural search engine optimization (SEO) and Covario's Search Synergy Score (S3) by working with Covario's more than sixty Fortune 500 and Internet 1000 customers to help identify areas that can drive additional value and results.
	Speaker: Dema Zlotin Founder & Vice President of Strategic Services Dema Zlotin, founder and vice president of strategic services, is responsible for strategic alliances and the development of new markets. In this role, Dema works with large customers to leverage technology to improve overall ROI through the improvement of interactive marketing processes. Previously, Dema was president and co-founder of Silicon Space, Inc., a provider of custom, web-based enterprise software solutions for commercial and federal organizations. Dema's professional history includes positions with Anderson Consulting and Price Waterhouse.
	Moderator: Matt McGowan VP & Publisher, Search Engine Strategies Matt McGowan oversees all sales, marketing and operations for ClickZ.com and SearchEngineWatch.com in addition to their respective trade show series, ClickZ Events and Search Engine Strategies.