 July 30, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  The Construction of an Optimized Web Pageby Stoney deGeyterEven if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page. Ignorance of these things may be bliss until you realize you have spent hundreds or even thousands of dollars on a beautiful website that is in no way search engine friendly.
 Papa John's Needs a Better Online Ingredient!by David CarberryIn Papa John's latest press stunt they were in Chicago setting a world record for the world's highest pizza delivery. This is truly a great promotion. They have blended radio appearances, press releases, a well crafted television campaign, @PJsidekicks tweet their upcoming locations, and a great story that is on every Papa John's Box Top. Papa John's is out and about, but they are missing a key online marketing ingredient... LOCAL MARKETING!... Don't Promote Your Website, Use Your Website to Promote YOU!by Stoney deGeyterMost companies stop their website development once the site is developed, and then move into marketing mode. The website becomes another product they have to market, rather than building a website that is the marketing vehicle for their products and services. We talk about website promotion quite a bit, which we understand is the process of getting the site visibility on the search engines. But getting people to the website is not the end goal.  Web Analytics Consultant Network from Yahoo!by Manoj JasraYahoo has just launched the Web Analytics Consultant Network (otherwise known as YWACN). The purpose of this YWACN is to help Yahoo Analytics clients get the best out of the tool as well as to help spread the gospel of YWA.... SEO Is Not Always As Simple We Thinkby Stoney deGeyterWe often come to the SEO table thinking that it's going to be relatively easy. While SEO isn't inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever "simple." What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor.  Google's YouTube Money Pitby Mike MoranAnalysts keep bringing it up. Reporters do, too. How much money is Google losing on YouTube? And can they afford it? The lingering question that affects Internet marketers the most is what happens if Google decides they can't afford it. If you are using YouTube for marketing, should you be worried?... What about the Risk of Social Media?by Mike MoranRecently, a commenter on this blog asked a question that I often hear, "What do you say to corporate people worried about security risks of social media within a company?" It's one of my favorite questions, because it really exposes the way we look at risk, which is all-too-human and, simultaneously, dumb.... Choosing a Web Host Provider That Won't Jack Your Rankings, Part IIIby Stoney deGeyterIn this installment we'll look at FTP accounts, control panel access, tech support and both free and in-house hosting options. Return to the Top of this Page 
Return to the Top of this Page  In response to... SEO Is Not Always As Simple We ThinkSome good points there - things always look simple on the surface, but, often have hidden depths. I often come across clients wanting miracles for very little money - with a bit of education they usually can see what it would take for a 'full' workover, but, that often doesn't affect the budget available. Do you have any insights into how SEO on these kind of sites can be 'chunked' to fit the budget? The obvious way, which I usually end up doing, is treating pages or sections as stand-alones and concentrating on them, moving onto others as the budget allows.. James B In response to... Choosing a Web Host Provider That Won't Jack Your RankingsUnless you have been burned by "cheap" web hosting, you do not understand the value proposition. If you pay $5 per month but have nothing but problems, then $10 per month with business class excellence and 99.9% uptime is a super steal. If you pay $60 more per year with the right hosting partner, you will get thousands in value and confidence/trust. Look for things like "user accessible" backup/restore over 30 day snapshots. Spam Hardware Appliance (kill 98% of spam) options right in your control panel. Clustered environments for load balancing and the decoupling of services to separate servers. There is a huge difference out there and price isn't really an issue. Steve Gorney Return to the Top of this Page  Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page  SMALL BUSINESS ISSUES Minimum Wage Increases 70 Cents How Much Does Business Insurance Cost Selling Shares To Partners In A LLCONLINE MARKETING Thinking About Using Adword Web Press Releases CafePress - Anyone Know About ItCOPYWRITING Top 10 Don'ts For SEO CopywritingPREVIOUS WEEK Small Business Forum Update For July 22, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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