SearchDay: Could the Microsoft-Yahoo Deal Create a Global Domino Effect?

Today's Columns: » Could the Microsoft-Yahoo Deal Create a Global Domino Effect?  » What Can the Recession Teach Us?   » Yahoo-Bing Promises More of the Same  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 31, 2009

Top Jobs Sr., Account Executive Marin Software San Francisco, United States New Media positions - AKPD Message and Media AKPD Message and Media Washington, United States Search Engine Marketing Manager - Cleveland AT&T Corporate Valley View, United States Search Marketing Manager Tiny Prints Inc Mountain View, United States Search Engine Marketing Manager AT&T Valley View, United States More Jobs White Papers More Research Today's Top Story: Could the Microsoft-Yahoo Deal Create a Global Domino Effect? By Andy Atkins-Krüger Now that Yahoo has teamed up with Microsoft against Google, it leaves the door open for Google's other competitors worldwide to do the same. Is Microsoft on its way to becoming an international search powerhouse?   Search Engine Watch Experts Columns Joshua Palau What Can the Recession Teach Us?  SEW EXPERTS: OUTSOURCED This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. » Full story » Print version Frank Watson Yahoo-Bing Promises More of the Same  SEW EXPERTS: SEM CROSSFIRE Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. http://ad.doubleclick.net/clk;215488633;37701228;j News from the Search Engine Watch Blog SEW Awards Finalists Named Posted by Kevin Newcomb  Jul 31, 2009 The editorial team here at Search Engine Watch is proud to announce the finalists for the 2009 Search Engine Watch Awards. We had a great turnout this year, with nearly 100 entries for the 14 categories. We've winnowed down the entries to three finalists in each category. Once our ... » Continue reading Google Removes Beta Label from New AdWords Interface Posted by Nathania Johnson  Jul 31, 2009 Recently, Google removed the "beta" label from a bunch of apps, including GMail. Now they're at it again. The new AdWords interface is the latest to say goodbye to beta. If you haven't made the upgrade, you'll eventually be required to. But you can do so now, and here's what to ... » Continue reading Yahoo! Updates UI on Local Search Results Posted by Nathania Johnson  Jul 31, 2009 Yahoo! has made some UI changes to their local search results. The update is centralized around the idea of reducing clicks. When you're viewing a result, the links to Yahoo! Shortcut information (reviews, photos, etc.) now load the content directly on the page you're viewing. Additionally, when you do a category local ... » Continue reading Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool Posted by Nathania Johnson  Jul 31, 2009 Microsoft and comScore are teaming up to create a new digital ad planning tool. Dubbed the Reach and Frequency Planner, the tool will enable advertisers to predict reach, frequency and audience composition at the ad placement level. Audience measurement will combine ad serving data from Microsoft with demographic information from ... » Continue reading Yahoo! Doesn't Know What Will Happen with BOSS; YUI, YQL and Pipes Unaffected by Deal Posted by Nathania Johnson  Jul 31, 2009 One of the biggest questions regarding the new Microsoft-Yahoo! deal is what will happen to Yahoo!'s search offerings in its Developer Network. Yahoo! is known for being pretty open, which was a major reasons that many thought last year's Microsoft acquisition offer was a bad idea. The cultures just didn't ... » Continue reading YouTube, Sony, and Chris Brown Make Money Off 'JK Wedding Entrance' Video Posted by Nathania Johnson  Jul 31, 2009 A bright young couple decided to have a non-traditional beginning to their St. Paul wedding. The entire wedding party, bride and groom included, danced down the aisle of a church to "Forever" by beleaguered R&B singer Chris Brown. They put the video up on YouTube and it currently has received ... » Continue reading Charity Party Will Be A Blast - Are You Coming Posted by Frank Watsonhttp://www.kangamurramedia.com  Jul 31, 2009 The IM Charity Party will be another great event this year. Where else can you find an open bar for 4 hours where you can meet on an intimate level all the major speakers at SES San Jose? The organizers are asking people to sign up through the website so they ... » Continue reading Search Engine Watch Forum Discussions more profitable to rank in bing?  Jul 30, 2009 Considering the difference in traffic for the #1 spot and the say #3 spot (and everything below) is so extreme, would it make sense to try to rank #1 in bing and compete with nobody as opposed to trying to rank #1 in Google and competing with everybody? Of course a ... » Join the discussion Bid Simulator ( Aka Please jack up all of your bids)  Jul 30, 2009 So I have noticed that I can now use the new bid simulator feature on a lot of my clients campaigns. In theory, this is a cool tool. However, I have seen this tool recommend for many keywords, that rank very well and with optimal campaign budgets, that I should ... » Join the discussion internal linking & Google's algorithm  Jul 30, 2009 I've always believed any page could only distribute a certain amount of link authority. In other words even if you link out to 1,000 pages from a page on your site you would 'lose' only as much link authority (pagerank) as if you'd link out to 1 (external) page from ... » Join the discussion

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