SearchDay: Baidu -- A Sleeping Giant Awakens

Today's Columns: » Baidu -- A Sleeping Giant Awakens  » Your Baby Is Ugly  » Brand Promotion Online -- Signals for Today's SEO  » Get Your Small Business Involved in Social Media  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 22, 2009

Top Jobs Group Marketing Manager All Star Directories Seattle, United States Senior Online Content Manager Babson College Babson Park, United States Manager, Online Content Babson College Babson Park, United States Performance Media Analyst ContextWeb Inc New York, United States Emerging Media Manager Regence Seattle, United States More Jobs White Papers More Research Today's Top Story: Michael Bonfils Baidu -- A Sleeping Giant Awakens  SEW EXPERTS: INTERNATIONAL SEM Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance. » Full story » Print version Search Engine Watch Experts Columns Tim Ash Your Baby Is Ugly  SEW EXPERTS: BY THE NUMBERS After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. » Full story » Print version Mark Jackson Brand Promotion Online -- Signals for Today's SEO  SEW EXPERTS: ORGANIC SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. » Full story » Print version Carrie Hill Get Your Small Business Involved in Social Media  SEW EXPERTS: LITTLE BIZ Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you're ready for both instances when your small business participates in social networks. » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. http://ad.doubleclick.net/clk;215488633;37701228;j News from the Search Engine Watch Blog Google Updates Webmaster Tools Posted by Nathania Johnson  Jul 22, 2009 Google's Webmaster Tools has received an update. Google is calling it the "Summer Shine" update. Here are some of the changes you can expect: Site selector lists all of your verified sites and allows you to search for the sites while you type. Blocking non-homepage sitelinks is enabled. Previously you couldn't block ... » Continue reading Yahoo! Rolls Out New Homepage, Releases Second Quarter Earnings Posted by Nathania Johnson  Jul 22, 2009 Yahoo! is doing a couple of rather newsworthy things this week and you have to wonder if they were attempting to cancel each other out. Yahoo! released quarterly earnings yesterday. Net income rose 8% over the second quarter of 2008, even though revenue fell by 13%. That's likely due to ... » Continue reading Rumor: Yahoo! Might Sell Job Search Site HotJobs Posted by Nathania Johnson  Jul 22, 2009 Reuters is reporting that Yahoo! is considering a sale of job search site HotJobs. Purportedly they are seeking a buyout from a competitor such as Monster.com or CareerBuilder.com. The rumor is floating at an interesting time. In the past week, chatter has been stirred up about Microsoft and Yahoo! once again ... » Continue reading SES San Jose Preview: A Conversation With Metric Voodoo Posted by Mike Bolandhttp://www.kelseygroup.com/blog/  Jul 22, 2009 Readers of this blog are aware that we're less than a month away from SES San Jose (Aug 10-14). In anticipation of some of the mobile local content that will be featured at the show, I was able to catch up with Michelle Moore, director of search engine strategies at ... » Continue reading Measuring the Marketing ROI of Attending SES San Jose Posted by Greg Jarboe  Jul 22, 2009 If you register to attend SES San Jose 2009 by Friday, July 24, you can save up to $200. But you already knew that. The bigger question that you -- and other Chief Marketing Officers -- are looking to answer is this: How do you measure the return on investment ... » Continue reading New LookSmart Tool Automatically Optimizes Best-Converting Ads Posted by Nathania Johnson  Jul 22, 2009 LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as landing page testing, except for search ads. The tool is dubbed SmartRotation and bases the optimization on a conversion tracking script that informs ad rotation. The conversions could ... » Continue reading Search Engine Watch Forum Discussions Bing Search Algorithm?  Jul 21, 2009 Hi Does anybody has got any clue of search algorithm of Bing - The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers! » Join the discussion website paid directory listings - how viewed?  Jul 18, 2009 Google frowns on paid links, common knowledge. How do they react to paid directory listings? This is a construction directory, where pages do come up by city/location. » Join the discussion Optimize - Google Products Search Results  Jul 17, 2009 Hi Friends, i got one project and there is needs to submit products in google base and i will be appreciate your help in suggestions of best ways to optimize your Google Product Search Results. Please explain me all the factors which should be care in submissions of products. your answers will be ... » Join the discussion

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