SearchDay: Balancing Efficiency and Volume in Paid Search

Today's Columns: » Balancing Efficiency and Volume in Paid Search  » Share Your Way to Better SEO  » Selling SEO Projects Against PPC Campaigns  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 1, 2009

Top Jobs Associate Brand Manager Incisive Media New York, United States Staff Writer Incisive Media New York, United States Associate Editor Incisive Media New York, United States Technical Services Analyst - Mountain View Google Inc. Mountain View, United States Technical Services Analyst - New York Google Inc. New York, United States More Jobs White Papers More Research Today's Top Story: Balancing Efficiency and Volume in Paid Search By Jason Tabeling On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time.   Search Engine Watch Experts Columns Herndon Hasty Share Your Way to Better SEO  SEW EXPERTS: BIG BIZ SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement. » Full story » Print version Eric Enge Selling SEO Projects Against PPC Campaigns  SEW EXPERTS: ORGANIC SEO Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? » Full story » Print version News from the Search Engine Watch Blog YouTube Launches Call-to-Action Overlay Posted by Nathania Johnson  Jul 1, 2009 YouTube is now allowing advertisers to incorporate a "Call-to-Action overlay" on their videos. With the overlay, advertisers can drive traffic to their sites where they can make purchases, sign up for email newsletters or whichever action an advertiser wishes. The Call-to-Action overlays are available for Promoted Videos only. Promoted Videos, you ... » Continue reading Bing Continues Microsoft Search Share Growth in June 2009, According to StatCounter Posted by Nathania Johnson  Jul 1, 2009 StatCounter made news fast and furious in Bing's first week when they offered up data showing Bing had surpassed Yahoo! in search. And now they're making a splash again by quickly releasing data for the whole month of June. Overall, things are relatively steady, but there's an ever-so-slight increase in Microsoft ... » Continue reading Facebook adding payment platform? Posted by Herndon Hasty  Jul 1, 2009 Chris Crum at WebProNews.com has pieced together some very interesting pieces of information regarding Facebook, a former Googler and a new payment system. Facebook in May announced that it was testing a new payments system that would deal in real money, rather than virtual currencies that it had been using for ... » Continue reading Want Twitter publicity? Just enough so you won't go hungry? Posted by Byron Gordon  Jul 1, 2009 If you are searching for a good current "real-time" example of how twitter can help publicize your cause celebre, look no further than the latest being tweeted out today by the likes of such "twitterers" as @wholefoods @WholeFoods - tomorrow, July 1st, is the monthly Twitter for Food event ... » Continue reading Bing, ChaCha Launch User-Generated Content Contests Posted by Nathania Johnson  Jul 1, 2009 Get out your cameras, it's time for a couple of search-related contests. If you enjoy the large images Bing features everday on its homepage, now you have the chance to see one of your images featured on the brand spankin' new decision engine. Bing is holding a photo contest where ... » Continue reading Overstock Drops Affiliates in NC, RI, HI and CA Posted by Nathania Johnson  Jul 1, 2009 Overstock is the next company to drop affiliate programs in states considering or having passed affiliate nexus bills. While North Carolina, Rhode Island, and Hawaii affiliates are already seeing programs dropped by Amazon and Blue Nile, this time California affiliates are also getting the boot. "It's painful to have to terminate ... » Continue reading Google Toolbar for IE Gets Advanced Translation Posted by Nathania Johnson  Jul 1, 2009 Google has updated their Toolbar for the Internet Explorer browser to make language translation easier. Instead of manually copying and pasting text into Google Translate, the Toolbar now automatically detects if a language is different from the one set as your default. Google will then serve up a message saying it ... » Continue reading SES San Jose Offers Conference Sessions for First Time Attendees Posted by Greg Jarboe  Jul 1, 2009 I've been attending SES San Jose every year since 2003. And each year a healthy proportion of attendees are attending their first search engine marketing conference ever. This is healthy because it expands the number of marketers who "get it." I can't tell you the number of times when prospective ... » Continue reading Search Engine Watch Forum Discussions Microformats?  Jun 30, 2009 hello friends Has any body embed microformats in your website? And if yes then can you share your website raking experience here so that others also can use it to better their site ranking on Google. Thanks in advance! » Join the discussion Page Rank Sculpting?  Jun 25, 2009 Hey guys Google has recently made changes in its algorithm which is 'No More Page Rank Sculpting'. Means balancing the page rank of your internal site links using Nofollow is the bad practice Now but I am still not clear with this change in algorithm. Can anyone explain it widely to understand ... » Join the discussion Backlinks vs Bounce rate  Jun 24, 2009 I always thought bounce rate and visitor trending should be one of the key factors for your search engine rankings . It should be given more importance than links. Is it true ? Please share your views Thanks varun » Join the discussion

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