SearchDay: International Social Media Strategy

Today's Columns: » International Social Media Strategy: One Size Does Not Fit All  » Link Building Tactics 101, Part 1  » Mobile Coupons Offer Multiple Benefits  » Is Yellow Journalism the New Color of Content?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 27, 2009

Top Jobs New Business Director Varick Media Management New York, United States Online Marketing Manager Affordable Style Greenwood, United States Online Sales Director Confidential B2B Publisher New York, United States Directory Sales Executive Leading Financial Publisher New York, United States Group Marketing Manager All Star Directories Seattle, United States More Jobs White Papers More Research Today's Top Story: Erik Qualman International Social Media Strategy: One Size Does Not Fit All  SEW EXPERTS: SOCIAL MEDIA MARKETING While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Link Building Tactics 101, Part 1  SEW EXPERTS: SEM 101 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. » Full story » Print version Gregg Stewart Mobile Coupons Offer Multiple Benefits  SEW EXPERTS: LOCAL & MOBILE SEARCH Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. » Full story » Print version Frank Watson Is Yellow Journalism the New Color of Content?  SEW EXPERTS: SEM CROSSFIRE There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. http://ad.doubleclick.net/clk;215488633;37701228;j News from the Search Engine Watch Blog PPC Click Fraud Rate Drops to 12.7% in Q2 2009 Posted by Nathania Johnson  Jul 27, 2009 Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it's down year-over-year as well. This year's second quarter click fraud rate came in at 12.7%, which is an almost ... » Continue reading hakia Unveils Commercial Ontology Posted by Nathania Johnson  Jul 27, 2009 hakia is unveiling their new approach to the semantic web by introducing Commercial Ontology. Dr. Riza C Berkan, CEO, took to the official hakia blog to explain. Commercial Ontology is able to recognize phrases and terms as opposed to typical ontologies which Berkan says only look at one word. The word ... » Continue reading Category Vs. Product Pages: Which One Tests Better? (You Might Be Surprised) Posted by Nathania Johnson  Jul 27, 2009 When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But when the results came in, he was suprised. Scillitani conducted an A/B test to see whether category pages or product pages would test better. He used email and ... » Continue reading Google AdWords Location Extensions to Dynamically Add Addresses Posted by Nathania Johnson  Jul 27, 2009 Google AdWords is introducing Location Extensions. The feature allows local businesses to connect their business address to their search ads. They can either connect it via Google's Local Business Center or add it manually in AdWords. AdWords will then include the address automatically. This feature is being rolled out, so if ... » Continue reading Yahoo! Launches Travel Refiner for Image Search Posted by Nathania Johnson  Jul 27, 2009 If you're searching for images of locations around the world, Yahoo! has a new feature to assist you in your effort. Now, when you search for locations, a sidebar will appear on the left that has narrowed-down categories. For example, if you're searching for images of Miami, FL, Yahoo! offers ... » Continue reading Google Maps Provides Street View Zoom Via Panoramio Pics Posted by Nathania Johnson  Jul 27, 2009 When you're traipsing around the earth via Google Maps, you now have a new option to get a little closer. Google is incorporating photographs from Panoramio, a travel photo sharing site, to assist with Street View zoom. Let's say, for example, that you're checking out the Eiffel Tower in Street View ... » Continue reading 53% of Women Bloggers Willing to Share About Marketing to Women Posted by Nathania Johnson  Jul 27, 2009 A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or feedback they've gathered from their blog to help better market to women. It won't be easy, though. Almost half of those surveyed are contacted by a public relations professional at ... » Continue reading Search Engine Watch Forum Discussions Is this black hat?  Jul 24, 2009 I had a consult with a SEO firm that from all appearances has a good reputation and made some good, clearly white hat suggestions. That said, one of their biggest suggestions was to pay them to act as a middle man to get "legit" bloggers to blog about my site and ... » Join the discussion Strange site shows different title in searh results & in cache page?  Jul 22, 2009 Hi all, I am facing a strange problem. When i search for site:www. autodriver.com in Google. It shows me my home page cached with just "Auto Driver" in title. When I show the same page cache by using cache view from Google search in cache page it shows me full title ... » Join the discussion Bing Search Algorithm?  Jul 21, 2009 Hi Does anybody has got any clue of search algorithm of Bing - The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers! » Join the discussion

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