SearchDay: Brand Promotion Online -- Signals for Today's SEO

Today's Columns: » Brand Promotion Online -- Signals for Today's SEO  » Get Your Small Business Involved in Social Media  » Bring Legal in Early on Your Social Media Strategy   » PPC Bid Management, Part 2  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 21, 2009

Top Jobs Group Marketing Manager All Star Directories Seattle, United States Senior Online Content Manager Babson College Babson Park, United States Manager, Online Content Babson College Babson Park, United States Performance Media Analyst ContextWeb Inc New York, United States Regional Sales Director Renew Data Chicago, United States Washington, United States Boston, United States More Jobs White Papers More Research Today's Top Story: Mark Jackson Brand Promotion Online -- Signals for Today's SEO  SEW EXPERTS: ORGANIC SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill Get Your Small Business Involved in Social Media  SEW EXPERTS: LITTLE BIZ Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you're ready for both instances when your small business participates in social networks. » Full story » Print version Liana Evans Bring Legal in Early on Your Social Media Strategy  SEW EXPERTS: SOCIAL MEDIA MARKETING With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you're entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and -- most of all -- money. » Full story » Print version Ron Jones PPC Bid Management, Part 2  SEW EXPERTS: SEM 101 There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. http://ad.doubleclick.net/clk;215488633;37701228;j News from the Search Engine Watch Blog Engagement Index Busts Social Media Myths, Finds Financial Performance Correlation Posted by Nathania Johnson  Jul 21, 2009 A new engagement index is showing correlation is busting up some long held beliefs about social media. One of the myths is that social media can't be measured. The release of this report alone proves that it can. They measured the top 100 brands, as seen in the BusinessWeek / ... » Continue reading New LookSmart Tool Automatically Optimizes Best-Converting Ads Posted by Nathania Johnson  Jul 21, 2009 LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as landing page testing, except for search ads. The tool is dubbed SmartRotation and bases the optimization on a conversion tracking script that informs ad rotation. The conversions could ... » Continue reading Search Spend Projected to Grow Despite Fears Posted by Nathania Johnson  Jul 21, 2009 The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come with data showing marketers are not so confident in the performance of search. First up, the projections. Search tops the list of interactive marketing categories for projected ad spend ... » Continue reading More Layoffs At Google Following Radio Advertising Automation Sale Posted by Frank Watsonhttp://www.kangamurramedia.com  Jul 21, 2009 Looks like Google will be laying off employees assigned to their radio automation business, according to Web Guild. The soon to be laid off employees should number about 100. "The layoffs will primarily be related to employees working directly on the product as well as extend support for the product. Google ... » Continue reading Finally Google Competitors Realizing Content Is Way To Go Posted by Frank Watsonhttp://www.kangamurramedia.com  Jul 21, 2009 Both Microsoft and AOL have laid out plans to concentrate on building their content channels. Yahoo should be joining suit. Google is now the most visited site on the web, according to Alexa, a spot Yahoo maintained for years. Interestingly, Yahoo has more hot pages over at Alexa. When I looked ... » Continue reading SES San Jose Preview: A Conversation With Metric Voodoo Posted by Mike Bolandhttp://www.kelseygroup.com/blog/  Jul 21, 2009 Readers of this blog are aware that we're less than a month away from SES San Jose (Aug 10-14). In anticipation of some of the mobile local content that will be featured at the show, I was able to catch up with Michelle Moore, director of search engine strategies at ... » Continue reading The Online Newspaper Paywall: You Can Build It, But They Won't Come Posted by Nathania Johnson  Jul 21, 2009 If history repeats itself then the newspaper industry is like a freakin' hamster wheel. When papers first hit the web, many had their content locked up tight behind paywalls. I remember because I worked in politics at the time and I hated coming up against that #&$^#& wall when I ... » Continue reading FriendFeed Updates API with Real-time, Oauth, File Attachments and Sharing Options Posted by Nathania Johnson  Jul 21, 2009 Social media aggregator FriendFeed has updated its API with a bunch of features that are relevant to current online social and search behavior. The updates are: Real-time APIs - Get feeds in real-time by sing long polling. This includes search. Flexible sharing options - Allows direct messages and sharing to multiple feeds. File ... » Continue reading Marketers and Optimizers and Videographers! Oh, My! Posted by Greg Jarboe  Jul 21, 2009 Imagine a room full of internet marketers, search engine optimizers, and professional videographers! Oh, my! And I'm not talking about the room where Clay Shirky, author of Here Comes Everybody, will give his opening keynote on the first day of the SES San Jose conference, which will run concurrently with ... » Continue reading More Chinese Internet Users Than US Population Posted by Frank Watsonhttp://www.kangamurramedia.com  Jul 21, 2009 The number of internet users in China has surpassed the population of the United States, according to the China Internet Network Information Center. Last year their use of broadband passed US numbers, so the level of service and number seems to be growing at a much more rapid rate than ... » Continue reading Google Earth Adds the Moon on the Anniversary of the Apollo 11 Landing Posted by Nathania Johnson  Jul 21, 2009 Today is the 40th anniversary of the first landing on the moon. The mission was carried out by the Apollo 11 crew which carried Neil Armstrong, Michael Collins, and Buzz Aldrin. Armstrong and Aldrin actually walked on the moon, while Collins orbited. Celebrating the significant event, Google Earth has added the ... » Continue reading All Work and No Play at SES San Jose? Not! Posted by Greg Jarboe  Jul 21, 2009 I know, I know, I've been focused on what you will learn by attending SES San Jose 2009 from August 10-14, the Social Media & Video Strategies Forum on August 11, and/or the Local Search Summit:09 on August 13. You'd think that I was some kind of Puritan from ... » Continue reading Confessions of an SEO Copywriter (You don't need a lot of copy) Posted by Nathania Johnson  Jul 21, 2009 One of our very own SEW experts, Tim Ash is featured on the cover of the summer edition of Online Strategy Magazine. In it, he talks about the short attention span of web users and how too much copy or flashy graphics can detract from conversion goals. These are things ... » Continue reading Local Search Summit:09 Joins SES San Jose and Social Media & Video Strategies Posted by Greg Jarboe  Jul 21, 2009 Right after I posted Optimized Schedule for SES San Jose Plus Social Media & Video Strategies I discovered that there's going to be another event that week. It's was like hearing Ron Popeil tell me, "But wait! There's more!" That's right, I just found out that Local Search Summit:09 ... » Continue reading Search Engine Watch Forum Discussions Bing Search Algorithm?  Jul 21, 2009 Hi Does anybody has got any clue of search algorithm of Bing - The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers! » Join the discussion website paid directory listings - how viewed?  Jul 18, 2009 Google frowns on paid links, common knowledge. How do they react to paid directory listings? This is a construction directory, where pages do come up by city/location. » Join the discussion Optimize - Google Products Search Results  Jul 17, 2009 Hi Friends, i got one project and there is needs to submit products in google base and i will be appreciate your help in suggestions of best ways to optimize your Google Product Search Results. Please explain me all the factors which should be care in submissions of products. your answers will be ... » Join the discussion

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