SearchDay: Building a Search Marketing Consulting Business

Today's Columns: » Building a Search Marketing Consulting Business  » Google Evolutions: Clouds, Waves, and Shiny Metal  » Using Geo-Targeting to Boost Your PPC Results  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 10, 2009

Top Jobs Director of Digital Media KPHO-TV Phoenix, United States Contract Editor Boston, United States New York, United States Los Angeles, United States Senior Sales Executive (Online Advertising) iMediaRecruiters.Com Chicago, United States New York, United States Los Angeles, United States Dallas, United States Senior Marketing Manager iMediaRecruiters (Confidential) Houston, United States Search Marketing Coordinator Zappos.com Henderson, United States More Jobs White Papers More Research Today's Top Story: Frank Watson Building a Search Marketing Consulting Business  SEW EXPERTS: SEM CROSSFIRE With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We've got a few tips for how to get started. » Full story » Print version Search Engine Watch Experts Columns Michael Boland Google Evolutions: Clouds, Waves, and Shiny Metal  SEW EXPERTS: LOCAL & MOBILE SEARCH Google's Chrome OS is getting quite a bit of hype this week. But this time it may be at least partially deserved, though it's more evolutionary than revolutionary. » Full story » Print version Melissa Mackey Using Geo-Targeting to Boost Your PPC Results  SEW EXPERTS: PROFITABLE PPC Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. » Full story » Print version 2009 SEM Survey Results Surprising Findings Your Search Marketer Needs to Understand Recently, Omniture sponsored a short survey to help search engine marketers make more of their investment in 2009. The data has been collected, analyzed and summarized in a series of best practices and recommendations. Join Mikel Chertudi and Ben Brutsch as they take you through answer to important SEM issues. Download Now News from the Search Engine Watch Blog Google Adds Images Next to Maps in Location-Based Universal Search Results Posted by Nathania Johnson  Jul 10, 2009 Google has updated the universal search results for location-based queries. Now, next to the map included at the top of the search results are images. It doesn't work for all location-based searches, however. A search for Kota, India shows image results but they are further down and no map is ... » Continue reading The BuyerSphere Project: Understanding B2B Buyer Patterns Posted by Greg Jarboe  Jul 10, 2009 One of the session that I plan to attend at SES San Jose is "The ByerSphere Project: Understanding B2B Buyer Patters" on Wednesday, August 12, 2009, at 4:00 p.m. The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way ... » Continue reading Bing's Search Engine Share on the Rise, Has a Long Way to Go Posted by Nathania Johnson  Jul 10, 2009 Hitwise has released their search engine share data for the month of June 2009. This is significant because it's the first month that Microsoft's Bing.com has been around. Of course, it essentially took over for Live.com, so there are a few factors to look at. Now, normally we wouldn't look (or ... » Continue reading 2009 Search Engine Watch Awards at SES San Jose The Search Engine Watch Awards give recognition to excellence, as well as inspire innovation and encourage new ideas in search marketing. We're seeking companies that have made a positive impact in the search industry, advancing the industry with shining examples of what can be accomplished. Be among the best of the best in the industry. Submit your nomination today. Entry deadline is July 17. http://searchenginewatch.com/sew-awards Search Engine Watch Forum Discussions PPC Management Tool?  Jul 9, 2009 Hello. Can anyone recommend a good offline tool that I can use to manage my PPC accounts in Google, Yahoo, and Bing? I love AdWords Editor, but I would love it even more if I could manage all three accounts from the same platform. It is just so tedious to ... » Join the discussion Anyone know whats going on here...?  Jul 9, 2009 I did a backlink check on a competitors site, and they seem to have loads, I mean maybe hundreds, of links from blogs, that all follow the same sort of pattern. They all seem to be articles, that end in a keyphrase and link of some kind that have nothing much ... » Join the discussion Internal Page Links Appearing Under Listing  Jul 7, 2009 Sometimes when a listing appears #1 there are 9 links under the listing: Example type in Search Engine Watch Forums. Then the links appear Google, Adwords, etc. Q1: What is the technical/SEO name for these links? Q2: How do you code so that Google would show such links? Certainly an objective ... » Join the discussion

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