SearchDay: Geo-Targeting Isn't Just for Local Businesses Anymore

Today's Columns: » Geo-Targeting Isn't Just for Local Businesses Anymore  » Mobile Coupons Offer Multiple Benefits  » Is Yellow Journalism the New Color of Content?  » Link Marketing Opportunities in Your Backyard  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 24, 2009

Top Jobs New Business Director Varick Media Management New York, United States Online Marketing Manager Affordable Style Greenwood, United States Online Sales Director Confidential B2B Publisher New York, United States Directory Sales Executive Leading Financial Publisher New York, United States Group Marketing Manager All Star Directories Seattle, United States More Jobs White Papers More Research Today's Top Story: Jason Tabeling Geo-Targeting Isn't Just for Local Businesses Anymore  SEW EXPERTS: PROFITABLE PPC Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns. » Full story » Print version Search Engine Watch Experts Columns Gregg Stewart Mobile Coupons Offer Multiple Benefits  SEW EXPERTS: LOCAL & MOBILE SEARCH Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. » Full story » Print version Frank Watson Is Yellow Journalism the New Color of Content?  SEW EXPERTS: SEM CROSSFIRE There seems to be a trend in being sensational lately, and not just by the lesser bloggers and reporters. Yes, online competition is fierce, but there should also be some responsibility. » Full story » Print version Justilien Gaspard Link Marketing Opportunities in Your Backyard  SEW EXPERTS: PROMOTION & LINK BUILDING You may have spent a lot of time looking far and wide for links to your Web site. But are you overlooking opportunities in your home town? » Full story » Print version Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. http://ad.doubleclick.net/clk;215488633;37701228;j News from the Search Engine Watch Blog Microsoft Online Services Division Sees Loss from Stronger Dollar, Weaker Online Ads Posted by Nathania Johnson  Jul 24, 2009 On a day when the stock market rose above 9,000 and everyone but the short sellers were in good spirits, Microsoft provided reason for pause. Their quarterly earnings were painful. Recently, Google and even Yahoo! earnings plus non-search and non-tech earnings seemed to show that perhaps the we've-seen-the-bottom pundits just ... » Continue reading AT&T Interactive to Sell Yahoo! Display Ad Inventory Posted by Nathania Johnson  Jul 24, 2009 Yahoo! and AT&T Interactive have announced a new partnership in which the telecom will sell the search engine/media portal/email giant's display advertising. AT&T's 5,000 sales people will sell the inventory to local businesses. Here's the official corporate-speak from Yahoo! "Local businesses are looking to drive in-store traffic, and our alliance with AT&T ... » Continue reading Barnes and Noble Make Public Domain Titles Free on Google Book Search Posted by Nathania Johnson  Jul 24, 2009 Barnes and Noble will now be offering over 500,000 public domain titles with a new agreement from Google Book Search. The titles can be accessed via BarnesandNoble.com as well as B&N's reading applications. B&N recently announced a new eBookstore as well as new mobile reader applications for the iPhone and Blackberry. This ... » Continue reading Google Makes Conversion Optimizer More Widely Available Posted by Nathania Johnson  Jul 24, 2009 Google has opened up Conversion Optimizer to more advertisers. The AdWords tool is now available to those who've had at least 15 conversions in the past 30 days. If you're not familiar with Conversion Optimizer, Search Engine Watch expert David Szetela did a nice write-up of the tool last January. Basically, ... » Continue reading Google Latitude on the iPhone: There's an App for That (on Safari. Ew.) Posted by Nathania Johnson  Jul 24, 2009 Google has announced the launch of Latitude for the iPhone. If you're not familiar, Latitude is a tool that lets you share your whereabouts and find friends geographically (because Facebook and Twitter haven't gotten TMI enough). You won't find it in the App Store, and it's not a native app like ... » Continue reading Zillow Adds Mortgage Cost Comparison Feature Posted by Nathania Johnson  Jul 24, 2009 Real estate search engine Zillow has added a new feature to help consumers with the process of buying a home. 'True Cost' is a price comparison tool that allows borrowers to search anonymously for loans. "Truly shopping for a loan and comparing terms and costs on an apples-to-apples basis is excruciatingly ... » Continue reading TripFit.com Combines Travel Search with Coupons Posted by Nathania Johnson  Jul 24, 2009 A new travel search site has launched. The name is TripFit.com and their unique selling proposition is that they feature travel coupons. The coupons are provided through a partnership with CouponCabin.com. "Our mission is to make your trip fit your budget," said Scott Kluth, Founder of TripFit, Inc. "Whether it's business ... » Continue reading Amazon.com to Aquire Zappos Posted by Nathania Johnson  Jul 24, 2009 I love Amazon. I love Zappos. I love how they compete against each other. That's why I'm kind of disappointed that Amazon is acquiring Zappos. It would be like Duke acquiring UNC or the Red Sox acquiring the Yankees. Alright, alright, here's the details. Amazon is buying Zappos for 10 million ... » Continue reading Zappos CEO Letter To Employees On Sale Posted by Frank Watsonhttp://www.kangamurramedia.com  Jul 24, 2009 As the news item below tells us Amazon has bought Zappos. In very quick order the Zappos CEO Tony Hsieh sent a letter to all his employees and the press. A smart move by a smart CEO. Take the conjecture out of the equation is part of the Zappos culture. The ... » Continue reading Lee Odden of TopRank Chats About Intersection of Search and Social Media Posted by Greg Jarboe  Jul 24, 2009 Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, discussed the intersection of search and social media today with AdWeekMedia Connect. The chat topic: How marketers are leveraging the SEO and search advertising opportunities within social media. Odden has embedded the recorded chat stream ... » Continue reading Search Engine Watch Forum Discussions Is this black hat?  Jul 24, 2009 I had a consult with a SEO firm that from all appearances has a good reputation and made some good, clearly white hat suggestions. That said, one of their biggest suggestions was to pay them to act as a middle man to get "legit" bloggers to blog about my site and ... » Join the discussion Strange site shows different title in searh results & in cache page?  Jul 22, 2009 Hi all, I am facing a strange problem. When i search for site:www. autodriver.com in Google. It shows me my home page cached with just "Auto Driver" in title. When I show the same page cache by using cache view from Google search in cache page it shows me full title ... » Join the discussion Bing Search Algorithm?  Jul 21, 2009 Hi Does anybody has got any clue of search algorithm of Bing - The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers! » Join the discussion

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