SearchDay: Using Geo-Targeting to Boost Your PPC Results

Today's Columns: » Using Geo-Targeting to Boost Your PPC Results  » Community Outreach for Public Relations and Links   » Google Chrome OS: So What?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay  July 9, 2009

Top Jobs Senior Sales Executive (Online Advertising) iMediaRecruiters.Com Chicago, United States New York, United States Los Angeles, United States Dallas, United States Contract Editor Boston, United States New York, United States Los Angeles, United States Senior Marketing Manager iMediaRecruiters (Confidential) Houston, United States Search Marketing Coordinator Zappos.com Henderson, United States Associate Brand Manager Incisive Media New York, United States More Jobs White Papers More Research Today's Top Story: Melissa Mackey Using Geo-Targeting to Boost Your PPC Results  SEW EXPERTS: PROFITABLE PPC Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Community Outreach for Public Relations and Links  SEW EXPERTS: PROMOTION & LINK BUILDING Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. » Full story » Print version Kevin Newcomb Google Chrome OS: So What?  SEW EXPERTS: SEARCHING FOR MEANING Will Google's new Web-based operating system change the world? It's possible, but there's a long way to go before that happens. » Full story » Print version 2009 SEM Survey Results Surprising Findings Your Search Marketer Needs to Understand Recently, Omniture sponsored a short survey to help search engine marketers make more of their investment in 2009. The data has been collected, analyzed and summarized in a series of best practices and recommendations. Join Mikel Chertudi and Ben Brutsch as they take you through answer to important SEM issues. Download Now News from the Search Engine Watch Blog StumbleUpon's Su.pr is Now Available to All; Update SU, Twitter and Facebook Simultaneously Posted by Nathania Johnson  Jul 9, 2009 Last month, StumbleUpon unveiled Su.pr, a tool that shortens URLs but also enables the submission of links to StumbleUpon while also offering the option to simultaneous update Twitter and Facebook. Now, Su.pr has been made available to anyone. To access it, you must become a registered user of StumbleUpon. You'll also ... » Continue reading Social Network Ad Spend to Dip in 2009, Pick Back Up in 2010 Posted by Nathania Johnson  Jul 9, 2009 eMarketer has released projections showing social network ad spending taking a dip in 2009. They attribute the decline to difficulties over at MySpace, as they try to maintain a presence in a niche being taken over by Facebook and the yet-to-be monetized Twitter. "The expected rebound in spending will come as ... » Continue reading Google Adds My Location to Desktop Version of Maps Posted by Nathania Johnson  Jul 9, 2009 Google Maps for Mobile users have had access to a feature called My Location that does exactly what you would think: marks your current location. Now, the desktop version of Google Maps has access to that feature. You've got to be using a compatible browser. So, if you haven't upgraded to ... » Continue reading Is YouTube's Lack of Profitability a Myth? (And If So, Does Google Perpetuate It?) Posted by Nathania Johnson  Jul 9, 2009 The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork ... » Continue reading SES San Jose Offers Sessions for Veteran Search Engine Marketers Posted by Greg Jarboe  Jul 9, 2009 Last week, I said "SES San Jose Offers Conference Sessions for First Time Attendees." This year's Search Engine Strategies conference offers lots of sessions for veteran search engine marketers, too. SES San Jose 2009 can cover both ends of the spectrum because it has five concurrent tracks. So, whether ... » Continue reading 2009 Search Engine Watch Awards at SES San Jose The Search Engine Watch Awards give recognition to excellence, as well as inspire innovation and encourage new ideas in search marketing. We're seeking companies that have made a positive impact in the search industry, advancing the industry with shining examples of what can be accomplished. Be among the best of the best in the industry. Submit your nomination today. Entry deadline is July 17. http://searchenginewatch.com/sew-awards Search Engine Watch Forum Discussions PPC Management Tool?  Jul 9, 2009 Hello. Can anyone recommend a good offline tool that I can use to manage my PPC accounts in Google, Yahoo, and Bing? I love AdWords Editor, but I would love it even more if I could manage all three accounts from the same platform. It is just so tedious to ... » Join the discussion Anyone know whats going on here...?  Jul 9, 2009 I did a backlink check on a competitors site, and they seem to have loads, I mean maybe hundreds, of links from blogs, that all follow the same sort of pattern, I have put the link to one of these such blogs below: http://www.1404fargo.com/ They all seem to be articles, that end ... » Join the discussion Internal Page Links Appearing Under Listing  Jul 7, 2009 Sometimes when a listing appears #1 there are 9 links under the listing: Example type in Search Engine Watch Forums. Then the links appear Google, Adwords, etc. Q1: What is the technical/SEO name for these links? Q2: How do you code so that Google would show such links? Certainly an objective ... » Join the discussion

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