Search Engine Guide - Google Profiles

April 30, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk Google Profiles by Sage Lewis Google Profiles is a spiffy way to aggregate a lot of information about you. Check out this video to see what it's all about and how you get yours setup.... $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Where should I host my blog? by Mike Moran With so many people deciding to start blogging, one of the first questions they ask is, "Where should it go?" I get that question all the time, but especially from those savvy in organic search marketing, because they are concerned about the links coming into the blog counting in their column for improved search rankings. Should they be?... Investing Online is an Investment to Your Success by Stoney deGeyter There is a reason that the cliche "you get what you pay for" is so often repeated. Because more times than not, it turns out to be true. So the next time you think you're going to save money by getting it for "free", weigh the long-term cost versus benefits. Are you certain that the job will be done right? Do you have the knowledge to ensure success? Are you really going to be saving any money, or will you end up losing more than you're saving? Just Going Online? How to Budget for Web Success by Stoney deGeyter If you run a business of any size and you still have not made the jump to the Web, why not? If you know your business can make money online, (i.e. you sell an in-demand product or service) then investing money to build your web presence is almost a no-brainer. The question then becomes, how to do it right so you can be profitable. 7 Quick Ways to Lose Business (Quickly) by Stoney deGeyter Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do all the "right" things to make money, but they are doing all the wrong things to serve their customer's needs. Return to the Top of this Page eMarketer Report on Actionable Branding by Sage Lewis Marketing Pilgrim reviews a report from eMarketer that states people are more likely to act on online articles that include brand information.... Forrester Predicts Huge Growth for Social Media Marketing by Sage Lewis Andy Beal at Marketing Pilgrim reports on a Forrester Research prediction that basically says, "It's great to be a digital marketer!"... Return to the Top of this Page In response to... New Local Results In Google So, this may (may!) be good news for businesses, provided they actually operate locally. It may be (probably is) bad news for businesses when they do not operate locally at all. What about searchers? When you're searching for information and add a "local" qualifier, you obviously want, and expect, "local" results. But how do you *specify* "not local"? What if you really DO NOT want local results? For me as a business owner (who doesn't operate locally but could use local customers) it's something I could make use of - maybe. For me as a researcher, it's yet another reason why I don't use Google for searching at all - I've been using Yahoo! for a long time now, because it gives *me* more and more relevant results. I sincerely hope Yahoo will not start to imitate Google on this! Marjolein Katsma In response to... There's No Shortcut for Link Building: A Case for Relationship Building Love this concept. It's not the tweets one has or the number of followers on Facebook, but how many of those people one can trust enough to do business with? It boils down to this quote: "Short handwritten cards yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten card. Always send memorable cards and personal notes when you are reminded of a person." - Harvey MacKay, Swim With the Sharks Sandy Morgan In response to... Where should I host my blog? The reality is that most people want to have a blog but they do want to CREATE a blog. They do not want to write everyday and take the time necessary to create a following. Thus, unless someone is ultra-serious, they should use blogger or wordpress (as you suggest) and then, if they write everyday and enjoy it, they should move their blog to their own host where they will have more control. Just my 2 cents, --T Top The Top List Online The Top Things You Want to Know Return to the Top of this Page Free SEO Tools Thinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today. Quality directories like Skaffe.com offer you strong search engine exposure. WoW Directory Powerful and affordable directory marketing services. Submit your website today! Return to the Top of this Page A list of popular small business forum threads from the last week Chris will be back next week. (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page $100 in FREE Text Link Ads! Check out our new Link Buying Starter Kit and get: 1. A Free Link Buying Guide 2. $100 in Free Text Link Ads Get started today! Newsletter Information Current and Archived News This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. © Copyright 2009 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095

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SearchDay: Create Something Newsworthy

Today's Columns: » Create Something Newsworthy, Part 2 -- Testing   » The Decision-Making Funnel, Stage 3: Desire, Part 2  » Fear the Google   About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 30, 2009

Top Jobs Web Designer (302870-787) Priceline.com Incorporated Norwalk, Retention Marketing Manager Ascentive Philadelphia, United States Multiple openings Mojva.com New York, United States eMail Marketing Manager Title Nine Emeryville, United States Senior Sales Executive iMediaRecruiters Dallas, United States More Jobs White Papers More Research Today's Top Story: Justilien Gaspard Create Something Newsworthy, Part 2 -- Testing  SEW EXPERTS: PROMOTION & LINK BUILDING Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Decision-Making Funnel, Stage 3: Desire, Part 2  SEW EXPERTS: BY THE NUMBERS We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. » Full story » Print version Kevin Ryan Fear the Google  SEW EXPERTS: SEARCHING FOR MEANING Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google? » Full story » Print version PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks News from the Search Engine Watch Blog Google Enables Public Data Search Posted by Nathania Johnson  Apr 30, 2009 If you're a numbers, geography or news junkie, then you'll love a new feature released by Google to its main search engine. It enables searches for public data. Type in population followed by a county and you'll get data for that. Type in unemployment rate followed by a location and, ... » Continue reading Twitter's Retention Numbers Exposes Loyalty Problem Posted by Nathania Johnson  Apr 30, 2009 With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging: They also did some fancy pants math to show the ... » Continue reading Jeff Levick Named Head of AOL Global Advertising and Strategy Posted by Greg Jarboe  Apr 30, 2009 In a press release this morning, AOL announced that Jeff Levick will join the company as President, Global Advertising and Strategy. In this new and expanded role, Levick will be responsible for Platform-A, AOL's advertising business, as well as developing global revenue strategies. Levick comes to AOL from ... » Continue reading Another DOJ Antitrust Investigation for Google, This Time for Book Search Settlement Posted by Nathania Johnson  Apr 30, 2009 Months after Google pulled out of a search ad deal with Yahoo! due to a Department of Justice antitrust investigation, the search engine is facing a similar battle - this time with its Book Search settlement. You may remember that Google reached an agreement with Authors Guild and the Association of ... » Continue reading Clay Shirky, Author of "Here Comes Everybody", to Keynote at SES San Jose Posted by Greg Jarboe  Apr 30, 2009 Okay, I understand that it's hard to think beyond the current quarter. But, looking ahead to August could save you up to $600. Let me explain. Search Engine Strategies San Jose will be held August 11-14, 2009. It is expected to attract approximately 6,000 marketing executives, managers, professionals, ... » Continue reading Microsoft to Bring Tellme to Windows Mobile Phones Posted by Nathania Johnson  Apr 30, 2009 Microsoft is bringing Tellme, a voice service it acquired a couple years ago, to Windows Mobile phones. Tellme will enable voice search as well as voice commands for the phones it's used on. Here are examples of how you'll be able to use Tellme: Send a text by saying "text" to open ... » Continue reading Hulu Surpasses Yahoo Sites in Online Video Race for March 2009 Posted by Nathania Johnson  Apr 30, 2009 Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video joint effort by NBC and Fox landed in the top 3 video sites in March 2009, something comScore says is a first. Hulu pushed Yahoo! sites ... » Continue reading Search Engine Watch Forum Discussions Code for a 301 redirect from a plain .html page?  Apr 30, 2009 hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on ... » Join the discussion Page rank question  Apr 29, 2009 Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing ... » Join the discussion Is Every SEO, SEM, PPC Professional Employed?  Apr 27, 2009 I've gotten a lot of recruiters calling or emailing me with information. I've tried to reach out - Twitter, LinkedIn connects - to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work - but no one ... » Join the discussion

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