SearchDay: The Search World's All A-Twitter

Today's Columns: » The Search World's All A-Twitter  » The Decision-Making Funnel, Stage 2: Interest  » How SMBs Can Optimize their Social Networking Time, Part 1  » 3 Keys to a Successful Web Presence  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 1, 2009

Top Jobs More Jobs Today's Top Story: Kevin Ryan The Search World's All A-Twitter  SEW EXPERTS: SEARCHING FOR MEANING Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong. » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Decision-Making Funnel, Stage 2: Interest  SEW EXPERTS: BY THE NUMBERS On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. » Full story » Print version Carrie Hill How SMBs Can Optimize their Social Networking Time, Part 1  SEW EXPERTS: LITTLE BIZ Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities? » Full story » Print version Mark Jackson 3 Keys to a Successful Web Presence  SEW EXPERTS: AU NATURAL A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do. » Full story » Print version News from the Search Engine Watch Blog 4/1/09: We Won't Get Fooled Again (Puts On Sunglasses) Posted by Nathania Johnson  Apr 1, 2009 It's that time of year. April Fool's Day. What's news and what's fake? Here are the jokes for 4/1/09: Live Search Hotspots Which reminds me of this video from Qualcomm: (This is an image, click to go to the page with the video - couldn't embed, sorry) YouTube revealed a new layout, which made ... » Continue reading "Twouble with Twitter" - No, This Isn't an April Fools' Day Prank Posted by Greg Jarboe  Apr 1, 2009 I know it's April Fools' Day, but the video below actually was posted to Dailymotion a week ago. Which was about the time that Guy Kawasaki, the co-founder of Alltop.com, was giving his opening keynote at SES New York about "Twitter as a Tool for Social Media." Since people are ... » Continue reading SES Speakers to Be Outfitted with Buzzword Shock Wristband Posted by Nathania Johnson  Apr 1, 2009 Was last week's SES New York just too filled with buzzwords? Was Guy Kawasaki's keynote too predictable? Did you feel that reading Lisa Barone's live blog coverage was the same as actually being there? Those days are over. From now on, if an SES speaker ever utters a buzzword, they will ... » Continue reading Is Your IT Department the Department of SEO Prevention? Posted by Greg Jarboe  Apr 1, 2009 Although I conducted this interview with Jill Whalen, the CEO of HighRankings, in February at SES London 2009, I've been saving it for April Fool's Day. Why? Because we talk about the IT Department, which is often called the Department of SEO Prevention in many organizations. One of my ... » Continue reading Google AdWords Brings Rich Media and Video Templates to Display Ad Builder Posted by Nathania Johnson  Apr 1, 2009 Last October, Google launched a display advertising builder in AdWords to help online advertisers create banner ads. Since then, the tool has received a few updates as well as the addition of various templates from time to time. For example, last week a coupon template was released. This week, rich media ... » Continue reading Search Engine Watch Forum Discussions Turn Off Daily Budget in Adwords?  Apr 1, 2009 How do you turn off your daily budget in adwords, and just let campaigns get the maximum number of clicks for the month? I've been reading Richard Stokes's (AdGooroo's) book and he states on page 47 that you should "Clear the maximum daily budget setting on the account" to garner more ... » Join the discussion Question on an interesting phenomenon  Mar 27, 2009 We sell software. Pretend that we sell Adobe Photoshop. We know that most people search "Photoshop" "Adobe Photoshop" "Photoshop CS" etc. etc. We ran a recent search query report and found hundreds of searches for "Adobe Photoshop Software CS Win/Mac" We knew from our experience that ... » Join the discussion Should I move a popular directory to a separate domain?  Mar 30, 2009 I think my issue is somewhat complex (at least to me!). I have a web design company, with a PR of 6. For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist ... » Join the discussion

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