SearchDay: Create Something Newsworthy -- Branding, Marketing, Links

Today's Columns: » Create Something Newsworthy -- Branding, Marketing, Links   » The Decision-Making Funnel, Stage 3: Desire, Part 1  » Do You Track Searcharoundings?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 16, 2009

Top Jobs Online Marketing Manager Sumner Communications, Inc. Bethel, Danbury, Web Marketing Manager Harvard Business Publishing Watertown, United States Manager, Integrated Marketing Communications ThomasNet New York, United States Director of Sales & Marketing Intium Services, LLC. Rancho Cucamonga, United States Sr., Account executive Marin Software San Francisco, United States More Jobs White Papers More Research Today's Top Story: Justilien Gaspard Create Something Newsworthy -- Branding, Marketing, Links  SEW EXPERTS: PROMOTION & LINK BUILDING How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Decision-Making Funnel, Stage 3: Desire, Part 1  SEW EXPERTS: BY THE NUMBERS The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. » Full story » Print version Kevin Ryan Do You Track Searcharoundings?  SEW EXPERTS: SEARCHING FOR MEANING With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't. » Full story » Print version News from the Search Engine Watch Blog Digg Tweaks DiggBar Again in Response to Continued SEO Criticism Posted by Nathania Johnson  Apr 16, 2009 Despite Digg's attempt last week to defend the DiggBar, many SEO's are still upset about the URL shortening and potential for reducing link juice. In response, Digg's next move is to 301 redirect anyone who comes across a page with a DiggBar on it - IF they are not signed into ... » Continue reading Tara Hunt, Author of The Whuffie Factor, to Give Opening Keynote at SES Toronto Posted by Greg Jarboe  Apr 16, 2009 The conference agenda for SES Toronto 2009 introduces some new terms and unique phrases to the search engine marketing industry. For example, the opening keynote on June 8, 2009, will be given by Tara Hunt, the co-founder and chief marketing officer of Citizen Agency and author of "The Whuffie ... » Continue reading Compete.com Launches Snappy New Site Design Posted by Nathania Johnson  Apr 16, 2009 Compete.com has updated the look and feel of their site. If you're not familiar, Compete is a site where you can look up stats about any website for free. You'll get a general idea of what kind of traffic the site is getting. More advanced analytics are available for ... » Continue reading Live Search Updates Cashback Shopping Site Posted by Nathania Johnson  Apr 16, 2009 Microsoft's Live Search team has updated their Cashback Shopping site. They've merged Live Search Products into the Cashback site to aid in the consumer purchase decision process. The update includes: Improved relevance and site performance via Jellyfish (acquired by Microsoft in October 2007) migration with Live Search Reviews and Opinion Ranking now appear ... » Continue reading Google Continues Dominance in March 2009 comScore Search Engine Rankings Posted by Nathania Johnson  Apr 16, 2009 comScore has released their March 2009 search engine ranking data and it should come as no surprise that Google is growing their share and their overall searches. While the share keeps shifting among Yahoo!, Microsoft, AOL, and Ask, all 5 of the "big" engines are growing their overall searches, although ... » Continue reading Search Engine Watch Forum Discussions Organic v Adwords - Any recent studies re click preferences?  Apr 14, 2009 The consensus regarding how many users preference organic search results over "sponsored links" is that it's around 2/3 organic, 1/3 sponsored. I haven't seen anything that breaks this out further, because it's really not that simple. I know that when I'm searching for *information*, I totally ignore sponsored links. However, if ... » Join the discussion Question Marks and Query Strings  Apr 14, 2009 Long ago, it was said that search engines didn't index URLs with querystrings in them. Then, it became clear that SEs did index URLs with querystrings. Then it was noted that SEs avoided URLs with session IDs in them, as these often get regenerated and a spider could get stuck in an ... » Join the discussion CPC Organic Ranking  Apr 9, 2009 I Noticed something a bit strange today. I run a AdWords campaign using Google's URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I've targeted and coming up organically ranked 9th is one ... » Join the discussion

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