For online marketing to be applied effectively in-house, your organization must meet a variety of criteria. This typically includes acquiring a unique blend of skills by hiring a dedicated online marketing team, which can be both challenging and costly. Learn why outsourcing your online marketing activities -- including search marketing -- can help you save money and achieve better results. Just like call center services and other commonly outsourced activities, foreign online marketing expertise can be leveraged through offshoring, and we'll explain how.
| Speaker: Julie Batten, eMarketing Manager, Klick Communications As the e-marketing manager at Klick Communications, Julie is responsible for developing and managing online marketing campaigns for world-class brands. With a strong emphasis on search marketing activities, Julie conceptualizes digital marketing strategies to enhance clients' online presences. She previously headed up the SEM practice at Non-linear Creations, where she managed the search marketing team to deliver exceptional results by means of both organic and paid search campaigns. | | Introduction By: Jodi Chamberlain, Sales Manager, Offshoring, Inc. Jodi Chamberlain has been with Offshoring, Inc. for the past three years. Her previous experience in recruiting has transitioned her seamlessly into the responsibilities she today. Since she has been with the company, Jodi has made exceptional moves to promote and sell Offshoring, Inc. to new prospects - she has brought in over 200 new employees and traveled to shows such as Targeted Traffic, Ad-Tech, Search Engine Strategies, Domain Fest and many more. "This is such an amazing time for our team. The economy has entrepreneurs looking for new ways to lower costs while still increasing production. We have been teaching people how to manage their offshore staff, my team is bigger and better then it's ever been!" | | Moderator: Anna Maria Virzi, Executive Editor, The ClickZ Network Anna Maria Virzi joined The ClickZ Network as executive editor in August 2007. Previously, she was executive editor at Ziff Davis Media's Baseline magazine. She's also held editorial posts at Forbes.com, Internet World, and the Connecticut Post, and received awards from American Business Media, the American Society of Business Publication Editors, and New England Associated Press. | |
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