SearchDay: Create Something Newsworthy

Today's Columns: » Create Something Newsworthy, Part 2 -- Testing   » The Decision-Making Funnel, Stage 3: Desire, Part 2  » Fear the Google   About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 30, 2009

Top Jobs Web Designer (302870-787) Priceline.com Incorporated Norwalk, Retention Marketing Manager Ascentive Philadelphia, United States Multiple openings Mojva.com New York, United States eMail Marketing Manager Title Nine Emeryville, United States Senior Sales Executive iMediaRecruiters Dallas, United States More Jobs White Papers More Research Today's Top Story: Justilien Gaspard Create Something Newsworthy, Part 2 -- Testing  SEW EXPERTS: PROMOTION & LINK BUILDING Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Decision-Making Funnel, Stage 3: Desire, Part 2  SEW EXPERTS: BY THE NUMBERS We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. » Full story » Print version Kevin Ryan Fear the Google  SEW EXPERTS: SEARCHING FOR MEANING Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google? » Full story » Print version PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks News from the Search Engine Watch Blog Google Enables Public Data Search Posted by Nathania Johnson  Apr 30, 2009 If you're a numbers, geography or news junkie, then you'll love a new feature released by Google to its main search engine. It enables searches for public data. Type in population followed by a county and you'll get data for that. Type in unemployment rate followed by a location and, ... » Continue reading Twitter's Retention Numbers Exposes Loyalty Problem Posted by Nathania Johnson  Apr 30, 2009 With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging: They also did some fancy pants math to show the ... » Continue reading Jeff Levick Named Head of AOL Global Advertising and Strategy Posted by Greg Jarboe  Apr 30, 2009 In a press release this morning, AOL announced that Jeff Levick will join the company as President, Global Advertising and Strategy. In this new and expanded role, Levick will be responsible for Platform-A, AOL's advertising business, as well as developing global revenue strategies. Levick comes to AOL from ... » Continue reading Another DOJ Antitrust Investigation for Google, This Time for Book Search Settlement Posted by Nathania Johnson  Apr 30, 2009 Months after Google pulled out of a search ad deal with Yahoo! due to a Department of Justice antitrust investigation, the search engine is facing a similar battle - this time with its Book Search settlement. You may remember that Google reached an agreement with Authors Guild and the Association of ... » Continue reading Clay Shirky, Author of "Here Comes Everybody", to Keynote at SES San Jose Posted by Greg Jarboe  Apr 30, 2009 Okay, I understand that it's hard to think beyond the current quarter. But, looking ahead to August could save you up to $600. Let me explain. Search Engine Strategies San Jose will be held August 11-14, 2009. It is expected to attract approximately 6,000 marketing executives, managers, professionals, ... » Continue reading Microsoft to Bring Tellme to Windows Mobile Phones Posted by Nathania Johnson  Apr 30, 2009 Microsoft is bringing Tellme, a voice service it acquired a couple years ago, to Windows Mobile phones. Tellme will enable voice search as well as voice commands for the phones it's used on. Here are examples of how you'll be able to use Tellme: Send a text by saying "text" to open ... » Continue reading Hulu Surpasses Yahoo Sites in Online Video Race for March 2009 Posted by Nathania Johnson  Apr 30, 2009 Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video joint effort by NBC and Fox landed in the top 3 video sites in March 2009, something comScore says is a first. Hulu pushed Yahoo! sites ... » Continue reading Search Engine Watch Forum Discussions Code for a 301 redirect from a plain .html page?  Apr 30, 2009 hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on ... » Join the discussion Page rank question  Apr 29, 2009 Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing ... » Join the discussion Is Every SEO, SEM, PPC Professional Employed?  Apr 27, 2009 I've gotten a lot of recruiters calling or emailing me with information. I've tried to reach out - Twitter, LinkedIn connects - to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work - but no one ... » Join the discussion

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