Thursday, April 30, 2009

Search Engine Guide - Google Profiles

Search Engine Guide

April 30, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Sage Lewis

Google Profiles

by Sage Lewis

Google Profiles is a spiffy way to aggregate a lot of information about you. Check out this video to see what it's all about and how you get yours setup....


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Mike Moran

Where should I host my blog?

by Mike Moran

With so many people deciding to start blogging, one of the first questions they ask is, "Where should it go?" I get that question all the time, but especially from those savvy in organic search marketing, because they are concerned about the links coming into the blog counting in their column for improved search rankings. Should they be?...

Stoney deGeyter

Investing Online is an Investment to Your Success

by Stoney deGeyter

There is a reason that the cliche "you get what you pay for" is so often repeated. Because more times than not, it turns out to be true. So the next time you think you're going to save money by getting it for "free", weigh the long-term cost versus benefits. Are you certain that the job will be done right? Do you have the knowledge to ensure success? Are you really going to be saving any money, or will you end up losing more than you're saving?

Stoney deGeyter

Just Going Online? How to Budget for Web Success

by Stoney deGeyter

If you run a business of any size and you still have not made the jump to the Web, why not? If you know your business can make money online, (i.e. you sell an in-demand product or service) then investing money to build your web presence is almost a no-brainer. The question then becomes, how to do it right so you can be profitable.

Stoney deGeyter

7 Quick Ways to Lose Business (Quickly)

by Stoney deGeyter

Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do all the "right" things to make money, but they are doing all the wrong things to serve their customer's needs.

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Video Cast

Sage Lewis

Sage Lewis

eMarketer Report on Actionable Branding

by Sage Lewis

Marketing Pilgrim reviews a report from eMarketer that states people are more likely to act on online articles that include brand information....

Sage Lewis

Forrester Predicts Huge Growth for Social Media Marketing

by Sage Lewis

Andy Beal at Marketing Pilgrim reports on a Forrester Research prediction that basically says, "It's great to be a digital marketer!"...

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Readers Respond

In response to... New Local Results In Google

So, this may (may!) be good news for businesses, provided they actually operate locally. It may be (probably is) bad news for businesses when they do not operate locally at all.

What about searchers? When you're searching for information and add a "local" qualifier, you obviously want, and expect, "local" results. But how do you *specify* "not local"? What if you really DO NOT want local results?

For me as a business owner (who doesn't operate locally but could use local customers) it's something I could make use of - maybe. For me as a researcher, it's yet another reason why I don't use Google for searching at all - I've been using Yahoo! for a long time now, because it gives *me* more and more relevant results. I sincerely hope Yahoo will not start to imitate Google on this!

Marjolein Katsma



In response to... There's No Shortcut for Link Building: A Case for Relationship Building

Love this concept. It's not the tweets one has or the number of followers on Facebook, but how many of those people one can trust enough to do business with?

It boils down to this quote:

"Short handwritten cards yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten card. Always send memorable cards and personal notes when you are reminded of a person." - Harvey MacKay, Swim With the Sharks

Sandy Morgan



In response to... Where should I host my blog?

The reality is that most people want to have a blog but they do want to CREATE a blog. They do not want to write everyday and take the time necessary to create a following.

Thus, unless someone is ultra-serious, they should use blogger or wordpress (as you suggest) and then, if they write everyday and enjoy it, they should move their blog to their own host where they will have more control.

Just my 2 cents,
--T

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