SearchDay: Do You Track Searcharoundings?

Today's Columns: » Do You Track Searcharoundings?  » The Decision-Making Funnel, Stage 3: Desire, Part 1  » How SMBs Can Optimize their Social Networking Time, Part 2   » Are You Giving Away Free SEO Advice?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 15, 2009

Top Jobs Manager, Integrated Marketing Communications ThomasNet New York, United States Director of Sales & Marketing Intium Services, LLC. Rancho Cucamonga, United States Sr., Account executive Marin Software San Francisco, United States Sr., Account Manager Marin Software San Francisco, United States Community Manager, tasteofhome.com Reader's Digest Milwaukee, United States More Jobs White Papers More Research Today's Top Story: Kevin Ryan Do You Track Searcharoundings?  SEW EXPERTS: SEARCHING FOR MEANING With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't. » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Decision-Making Funnel, Stage 3: Desire, Part 1  SEW EXPERTS: BY THE NUMBERS The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. » Full story » Print version Carrie Hill How SMBs Can Optimize their Social Networking Time, Part 2  SEW EXPERTS: LITTLE BIZ Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. » Full story » Print version Mark Jackson Are You Giving Away Free SEO Advice?  SEW EXPERTS: AU NATURAL It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own. How can an SEO provider protect itself from bottom-feeders looking for free advice, while still preparing legitimate prospects for the necessary work that will go into the SEO effort? » Full story » Print version News from the Search Engine Watch Blog Blogger Gets in Microblogging Game with New Mobile and Email Publishing Options Posted by Nathania Johnson  Apr 15, 2009 If you have a blog on Blogger, you can now publish via SMS, MMS and Email on your mobile phone. This can essentially turn Blogger into a microblogging platform, if you want it to be. Actually, the great thing about this update is that it allows your Blogger blog to be ... » Continue reading Ford Motor Co. Target of Malicious SEO Campaign Posted by Nathania Johnson  Apr 15, 2009 Panda Labs has discovered over 1 million links with Ford-related anchor text that lead to malware dressed up as anti-virus applications. The user is berated with warnings from "MS Antispyware 2009" that they need to buy software to protect their computers. Of course, MS Antispyware 2009 is not an official ... » Continue reading Google Analytics to Release Change to change to Google.com search referrals Posted by Nathania Johnson  Apr 15, 2009 A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example: Right now, this would be the referral URL: http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search In the future, it will look like this: http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw Google says that you (meaning the analytics GEEKS among us) should stop depending ... » Continue reading Online Map Wars: Google Passes MapQuest Just Before Easter Posted by Nathania Johnson  Apr 15, 2009 Hitwise has release new dating showing Google Maps surpassing MapQuest the week ending in Easter weekend. MapQuest visitors remain on the site longer at 10 minutes 51 seconds compared to Google Maps' 7 minutes 24 seconds. But could that mean Google Maps users are finding what they want faster? Or are ... » Continue reading Google News Contributes to Real-Time News Trend with "Timeline of Articles" Posted by Nathania Johnson  Apr 15, 2009 Google News has rolled out a "Timeline of articles" so that users can keep track of events as they occur or occurred. Simply click on the link to all articles beneath a cluster of news stories about a news event. You'll see a graph on the right hand side. I can't ... » Continue reading Search Engine Watch Forum Discussions Organic v Adwords - Any recent studies re click preferences?  Apr 14, 2009 The consensus regarding how many users preference organic search results over "sponsored links" is that it's around 2/3 organic, 1/3 sponsored. I haven't seen anything that breaks this out further, because it's really not that simple. I know that when I'm searching for *information*, I totally ignore sponsored links. However, if ... » Join the discussion Question Marks and Query Strings  Apr 14, 2009 Long ago, it was said that search engines didn't index URLs with querystrings in them. Then, it became clear that SEs did index URLs with querystrings. Then it was noted that SEs avoided URLs with session IDs in them, as these often get regenerated and a spider could get stuck in an ... » Join the discussion CPC Organic Ranking  Apr 9, 2009 I Noticed something a bit strange today. I run a AdWords campaign using Google's URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I've targeted and coming up organically ranked 9th is one ... » Join the discussion

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