SearchDay: Trademark, The Next Generation

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Top Jobs RHINO Burbank, United States dLife Westport, Match.com Dallas, United States Villanova University Villanova, United States Comcast Interactive Media Philadelphia, United States More Jobs Today's Top Story: Kevin Ryan Trademark: The Next Generation  SEW EXPERTS: SEARCHING FOR MEANING Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Operating Web Sites in Multiple Countries  SEW EXPERTS: BY THE NUMBERS Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there's a real risk that the search engines will see them as duplicate content. » Full story » Print version Aaron Shear Lassoing Your Loss Leaders  SEW EXPERTS: BIG BIZ Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. » Full story » Print version Mark Jackson Don't Overlook Local Search Opportunities  SEW EXPERTS: AU NATURAL With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog comScore Releases Surprising Twitter Statistics Posted by Nathania Johnson  Apr 8, 2009 comScore has released some interesting statistics about Twitter. It will come as no surprise that Twitter traffic is on the rise. What is surprising is who's driving the traffic. 45-54 year olds are the top demographic. The more expeccted demo of 25-34 year olds following closely behind at second. But notice ... » Continue reading Google Adds Color Filter to Image Search Posted by Nathania Johnson  Apr 8, 2009 Google has added a handy color filter to its image search. Simply conduct the search and then look for the color box to filter down the search. Interestingly, you get different results if you actually type the color in with your search. The screenshots below show: 1. a general search for "bike" 2. ... » Continue reading Get On Board the OMS and ClickZ Regional Whistle Stop Tour Posted by Greg Jarboe  Apr 8, 2009 The Online Marketing Summit (OMS) and ClickZ have teamed up to launch a "whistle stop tour" of internet marketing seminars, SEO workshops, and educational events, under the OMS brand. OMS will also be offering thousands of marketing professionals in 17 cities across the U.S. who attend one of these ... » Continue reading Using Video Spokespeople to Increase Landing Page Conversions Posted by Tim Ash  Apr 8, 2009 When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video spokespeople that appear from the lower right corner of the page. Of course the effectiveness of embedded video players and spokespeople depend on the offer, product, and ... » Continue reading Facebook's Rapid Growth Continues with 200 Million Members Posted by Nathania Johnson  Apr 8, 2009 Facebook says it expects to welcome its 200 millionth member today. It was just January when Facebook announced 150 million members. Founder Mark Zuckerberg sees Facebook as more than just social networking, he sees it as a force for social action. Writing on the Facebook blog, Zuckerberg said: Creating channels between ... » Continue reading NADAguides.com Offers Comprehensive Car Search Tools Posted by Nathania Johnson  Apr 8, 2009 NADAguides.com has completed the development of its comprehensive car buying tools. The tools are designed to be intuitive to the research, decision-making and buying process. Here's what to expect: Vehicle Search - This is a good place to start if you don't already know what type of vehicle you wish to ... » Continue reading Shoemoney Suing Google Employee for Breaching Google's T&Cs? Posted by Frank Watsonhttp://www.kangamurramedia.com  Apr 8, 2009 Seems Jeremy Shoemaker aka Shoemoney is suing someone who is being allowed to advertise on Google for his trademarked term - a Google T&C no no - and according to TechCrunch, the person may be a Google employee. In the past Google AdWords reps were encouraged and given money to use ... » Continue reading PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks Search Engine Watch Forum Discussions Proper way to launch site rebuild  Apr 6, 2009 I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will ... » Join the discussion How valuable are links from ezinearticles.com?  Apr 4, 2009 i have some unique content but adding it to my blog isnt helping it much since it is new. I was considering submitting it to ezinearticles.com . Is it worth submitting. What is the value of a link from ezine articles from the the point of view of google, seniors ... » Join the discussion Insight into FB/Social Media Users based on FB Relationship Status  Apr 2, 2009 Just read an interesting article from CNN reporting on Facebook users (http://www.cnn.com/2008/LIVING/personal/04/04/facebook.love/index.html) and their relationship status. These are mainly college-aged individuals, but collectively represent the general user behavior of Facebook users. According to the article, FB users DO treat relationship status as legitimate. In other words, social interaction is legitimized on Facebook. ... » Join the discussion

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