SearchDay: Ask.com Taps Anchor Intelligence for Click Fraud Reduction

Today's Columns: » Ask.com Taps Anchor Intelligence for Click Fraud Reduction  » How to Evolve this Column  » Trademark: The Next Generation  » Operating Web Sites in Multiple Countries  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 9, 2009

Top Jobs Manager, Integrated Marketing Communications ThomasNet New York, United States Director of Sales & Marketing Intium Services, LLC. Rancho Cucamonga, United States Sr., Account executive Marin Software San Francisco, United States Sr., Account Manager Marin Software San Francisco, United States Community Manager, tasteofhome.com Reader's Digest Milwaukee, United States More Jobs Today's Top Story: Ask.com Taps Anchor Intelligence for Click Fraud Reduction Posted by Nathania Johnson  Apr 9, 2009 Ask.com has selected Anchor Intelligence to assist in reducing click fraud. Anchor Intelligence says it uses network security intelligence to identify fraud. Such methods include spam traps, honeypots, and stealth servers. "Superior quality, optimal performance, and enhanced security are fundamental to the Ask.com brand and search experience," said Mark Stockford, ... » Continue reading Search Engine Watch Experts Columns Sage Lewis How to Evolve this Column  SEW EXPERTS: PROMOTION & LINK BUILDING I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. » Full story » Print version Kevin Ryan Trademark: The Next Generation  SEW EXPERTS: SEARCHING FOR MEANING Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. » Full story » Print version Eric Enge Operating Web Sites in Multiple Countries  SEW EXPERTS: BY THE NUMBERS Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. Because these Web sites are all likely to be extremely similar to one another, there's a real risk that the search engines will see them as duplicate content. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Yahoo! Updates BOSS with Three New Capabilities Posted by Nathania Johnson  Apr 9, 2009 In July of last year, Yahoo! launched BOSS which stands for Build your Own Search Service. The concept behind the service is to enable web developers to create search options for various websites and applications based on Yahoo! search technology. Last November, Yahoo! enabled Key Terms for BOSS. Then in January ... » Continue reading Google AdWords to Update Conversion Metrics in New Interface Posted by Nathania Johnson  Apr 9, 2009 Google AdWords has slowly been rolling out and expanding the beta version of their new interface. Now with the beta interface is coming a new way to view conversions. Currently, the AdWords interface only shows 1-per-click conversions. In other words, if a customer clicks on your ad and makes a purchase ... » Continue reading YouTube Click-to-Buy Expands to Eight Additional Countries Posted by Nathania Johnson  Apr 9, 2009 Last October, YouTube launched Click-to-Buy which is an attempt to monetize the popular online video site. The program allows advertisers to offer a simple and direct way to sell their products featured via video. The program opened initially just to the U.S. and the U.K. In January, it was expanded to ... » Continue reading Google Adds Color Filter to Image Search Posted by Nathania Johnson  Apr 9, 2009 Google has added a handy color filter to its image search. Simply conduct the search and then look for the color box to filter down the search. Interestingly, you get different results if you actually type the color in with your search. The screenshots below show: 1. a general search for "bike" 2. ... » Continue reading PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks Search Engine Watch Forum Discussions Characters : ; in page title  Apr 9, 2009 How does google treat characters in the title? Specifically I am talking about the following . . . ; and : Example Accessories: Travel, Apparel, Jewelry Obviously the thought behind this title would be to tie accessories to the following terms in a reader friendly way while saving spaces without having to say ... » Join the discussion Canonical link use  Apr 8, 2009 Hi, first of all thanks for your comments in advanced. My website use session ids so my question is where to add the canonical link and how. Main page - www.example.com/music Thousands of these pages: www.example.com/music;jsessionid=4G5C40SLIHSSYCWIAAOCFEYKZAAB0IWC? Where do I place the canonical link? Do I put it on the main page or do I ... » Join the discussion Proper way to launch site rebuild  Apr 6, 2009 I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will ... » Join the discussion

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