SearchDay: Increase Online Visibility for Sales and Links

Today's Columns: » Increase Online Visibility for Sales and Links  » The Search World's All A-Twitter  » The Decision-Making Funnel, Stage 2: Interest  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 2, 2009

Top Jobs RHINO Burbank, United States dLife Westport, Villanova University Villanova, United States Match.com Dallas, United States RHINO Burbank, United States More Jobs Today's Top Story: Justilien Gaspard Increase Online Visibility for Sales and Links  SEW EXPERTS: PROMOTION & LINK BUILDING People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan The Search World's All A-Twitter  SEW EXPERTS: SEARCHING FOR MEANING Many people don't know what to make of Twitter. What is it? What's the point? It's an undeniable guarantee that when you adopt something new and make it your own, someone will be there to wave a finger to explain that you're doing it wrong. » Full story » Print version Tim Ash The Decision-Making Funnel, Stage 2: Interest  SEW EXPERTS: BY THE NUMBERS On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. » Full story » Print version News from the Search Engine Watch Blog Twitter Tests Search-Centric Interface (We've Got Screenshots!) Posted by Nathania Johnson  Apr 2, 2009 Twitter is testing an interface that incorporates new search features. The interface is an attempt to keep it simple by using the original Twitter design. The test has been rolled out to a subset of people. I was pleasantly surprised to sign in and see my profile was getting the ... » Continue reading Matthew Liu Discusses YouTube Insight and Sponsored Videos Posted by Greg Jarboe  Apr 2, 2009 At SES New York last week, one of the speakers at the conference session, "Video Search Engine Optimization: 2009 & Beyond," was Matthew Liu, the the lead product manager on YouTube Sponsored Videos. You may remember him from such hits as the "YouTube Sponsored Videos Overview." Well, enough about the ... » Continue reading Read "The Truth About Search Engine Optimization" by Rebecca Lieb Posted by Greg Jarboe  Apr 2, 2009 Read, don't skim, "The Truth About Search Engine Optimization" by Rebecca Lieb. It's has just been published by FT Press and this book reveals 51 proven search engine optimization techniques and bite-siz, easy-to-use advice that gets results. Okay, I should disclose that I've know Rebecca Lieb for years. She ... » Continue reading Search Engine Watch Forum Discussions Insight into FB/Social Media Users based on FB Relationship Status  Apr 2, 2009 Just read an interesting article from CNN reporting on Facebook users (http://www.cnn.com/2008/LIVING/personal/04/04/facebook.love/index.html) and their relationship status. These are mainly college-aged individuals, but collectively represent the general user behavior of Facebook users. According to the article, FB users DO treat relationship status as legitimate. In other words, social interaction is legitimized on Facebook. ... » Join the discussion Turn Off Daily Budget in Adwords?  Apr 1, 2009 How do you turn off your daily budget in adwords, and just let campaigns get the maximum number of clicks for the month? I've been reading Richard Stokes's (AdGooroo's) book and he states on page 47 that you should "Clear the maximum daily budget setting on the account" to garner more ... » Join the discussion Question on an interesting phenomenon  Mar 27, 2009 We sell software. Pretend that we sell Adobe Photoshop. We know that most people search "Photoshop" "Adobe Photoshop" "Photoshop CS" etc. etc. We ran a recent search query report and found hundreds of searches for "Adobe Photoshop Software CS Win/Mac" We knew from our experience that ... » Join the discussion

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