SearchDay: Most Corporate Social Media Efforts Will Fail

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Top Jobs Manager, Integrated Marketing Communications ThomasNet New York, United States Director of Sales & Marketing Intium Services, LLC. Rancho Cucamonga, United States Sr., Account executive Marin Software San Francisco, United States Sr., Account Manager Marin Software San Francisco, United States Community Manager, tasteofhome.com Reader's Digest Milwaukee, United States More Jobs White Papers More Research Today's Top Story: Liana Evans Most Corporate Social Media Efforts Will Fail  SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. » Full story » Print version Search Engine Watch Experts Columns Joshua Palau The Search Bachelor  SEW EXPERTS: OUTSOURCED We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. » Full story » Print version Frank Watson Extortion SEO Sanctioned by Google  SEW EXPERTS: SEM CROSSFIRE Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Yahoo! First Page Advertisers Increase by 10% in Q1 2009 Posted by Nathania Johnson  Apr 13, 2009 When Yahoo! announced that its quarterly earnings will be released Tuesday, April 21, I mentioned that it could be too soon to see any changes due to the installation of a new CEO in Carol Bartz. But, hopefully, I might be wrong. AdGooroo has released its first quarter search engine data ... » Continue reading FTC's Proposed Social Media Marketing Regulations Target Bloggers Posted by Nathania Johnson  Apr 13, 2009 If the Federal Trade Commission has its way, bloggers and social network users will soon be liable for their reviews of businesses and products. New regulations would allow them to be sued for anything they write that would be false. Supposedly, these new regulations would be restricted to "pay-per-post" content, ... » Continue reading Ex-Yahoo! Tapped as Vice President of Ad Operations at interCLICK Posted by Nathania Johnson  Apr 13, 2009 Dave Myers, formerly the senior director of advertiser marketplace operations at Yahoo! has been selected by online advertising network, interCLICK, to be their new vice president of ad operations. Myers will oversee day-to-day operations including media buying, account management, analytics and ad operations While at Yahoo!, Myers led the go-to-market and ... » Continue reading No Need to Freak Out Over Google Analytics Suddenly Disappearing Posted by Nathania Johnson  Apr 13, 2009 Last week, there were reports swirling the internet about how many of the top 10,000 sites would soon lose their Google Analytics reporting because they were using outdated code. Not surprisingly, this was just a rumor. Here are the facts: 1. Google does indeed have updated Google Analytics code, called ga.js. 2. ... » Continue reading Yelp to Allow Local Business Response to User Reviews Posted by Nathania Johnson  Apr 13, 2009 There have been many a tale of a business owner here or there who is none too thrilled with the review the get on Yelp. Even doctors are requiring patients to sign forms saying they won't give a negative review online because of negative reviews on Yelp. Of course, there are ... » Continue reading Q&A with Piera Palazzolo, SVP of Dale Carnegie Training Posted by Greg Jarboe  Apr 13, 2009 One of the new tracks at SES New York 2009 was focused on "Search & the C-Level Executive." As I pointed this out during the "First Timer's Guide to SES and SEM" session, I was asked what a C-level exectutive was. I quipped it was any executive who ... » Continue reading Digg Search is Now Harder, Better, Faster, Stronger Posted by Nathania Johnson  Apr 13, 2009 Digg has introduced an updated search to their social bookmarking site. Design head Daniel Burka outlined the changes in a post on the Digg blog. The updates include: Filtering by factors such as Digg count, topic, time, etc. Advanced shortcuts to search for specific promotion characteristics. Add +p to your query ... » Continue reading Digg Says Diggbar is SEO Friendly (But You Can Still Block It If You Want) Posted by Nathania Johnson  Apr 13, 2009 When Digg launched the Diggbar last week, it seemed to follow a trend that social media and bookmarking is taking. But for most, there was just one problem: in the URL box in your browser is a tiny URL created by Digg instead of the full URL of the site. ... » Continue reading PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks Search Engine Watch Forum Discussions Canonical link use  Apr 8, 2009 Hi, first of all thanks for your comments in advanced. My website use session ids so my question is where to add the canonical link and how. Main page - www.example.com/music Thousands of these pages: www.example.com/music;jsessionid=4G5C40SLIHSSYCWIAAOCFEYKZAAB0IWC? Where do I place the canonical link? Do I put it on the main page or do I ... » Join the discussion CPC Organic Ranking  Apr 9, 2009 I Noticed something a bit strange today. I run a AdWords campaign using Google's URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I've targeted and coming up organically ranked 9th is one ... » Join the discussion How to control description that Google Shows - DMOZ.org description showing.  Apr 11, 2009 Hello Search Watch. My question concerns the art of controlling the description that shows in the search results. I thought I had it figured with HTML Title and Content. Now the darn Google is showing the dmoz.org description for a few of my keywords. This seems strange. the dmoz.org description determined by ... » Join the discussion

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