SearchDay: Don't Overlook Local Search Opportunities

Today's Columns: » Don't Overlook Local Search Opportunities   » Lassoing Your Loss Leaders  » Twitter 101, Part 2  » Everyone is Twittering, But Is Anyone Listening?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 7, 2009

Top Jobs RHINO Burbank, United States dLife Westport, Match.com Dallas, United States Villanova University Villanova, United States Comcast Interactive Media Philadelphia, United States More Jobs Today's Top Story: Mark Jackson Don't Overlook Local Search Opportunities  SEW EXPERTS: AU NATURAL With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Lassoing Your Loss Leaders  SEW EXPERTS: BIG BIZ Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. » Full story » Print version Ron Jones Twitter 101, Part 2  SEW EXPERTS: SEM 101 Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter. » Full story » Print version Erik Qualman Everyone is Twittering, But Is Anyone Listening?  SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? If everyone uses Twitter to promote themselves, it will become tiresome and users will move on. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog FriendFeed Launches Real-Time Design in Beta Posted by Nathania Johnson  Apr 7, 2009 FriendFeed is previewing the new version of their site at http://beta.friendfeed.com. The big difference is that updates come in at real-time. You don't have to refresh the page. If you're not familiar, FriendFeed is a social aggregator. It's a site where you can see updates from most of the major social ... » Continue reading Using Video Spokespeople to Increase Landing Page Conversions Posted by Tim Ash  Apr 7, 2009 When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video spokespeople that appear from the lower right corner of the page. Of course the effectiveness of embedded video players and spokespeople depend on the offer, product, and ... » Continue reading Amber Naslund of Radian6 on Social Media for the Little Guy Posted by Greg Jarboe  Apr 7, 2009 One of the sessions at SES New York that I had to attend was "Small Voices, Big Impact: Social Media for the Little Guy." Why did I have to attend? Well, Amber Naslund, the Director of Community for Radian6, was on the panel and I was afraid that she'd spill ... » Continue reading Yahoo! Music's Re-Launched Artist PagesCompete with MySpace, iLike Posted by Nathania Johnson  Apr 7, 2009 Yahoo! Music has re-launched their Artist Pages with a focus on customization. The result is what appears to be an attempt to compete with MySpace and iLike. While MySpace may be losing traction as a general social network to Facebook, it still retains its roots as a great marketing resource for ... » Continue reading Is the AP Shooting Itself in the Foot By Pursuing a Paid Content Business Model? Posted by Nathania Johnson  Apr 7, 2009 Newspapers have been struggling not just due to the economy but also due to the availability of accessing the news for free on the internet. Newspapers have resisted the change, at times trying to restrict technological advances. One example is the battle newspapers have engaged with Google, claiming it's copyright ... » Continue reading PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks Search Engine Watch Forum Discussions Proper way to launch site rebuild  Apr 6, 2009 I am having my site rebuilt on a completely different platform. For now the old version is still live and indexed. Once I am ready to launch I will redirect the site name to the new version and discontinue the old. Obviously, some of the old pages in google will ... » Join the discussion How valuable are links from ezinearticles.com?  Apr 4, 2009 i have some unique content but adding it to my blog isnt helping it much since it is new. I was considering submitting it to ezinearticles.com . Is it worth submitting. What is the value of a link from ezine articles from the the point of view of google, seniors ... » Join the discussion Insight into FB/Social Media Users based on FB Relationship Status  Apr 2, 2009 Just read an interesting article from CNN reporting on Facebook users (http://www.cnn.com/2008/LIVING/personal/04/04/facebook.love/index.html) and their relationship status. These are mainly college-aged individuals, but collectively represent the general user behavior of Facebook users. According to the article, FB users DO treat relationship status as legitimate. In other words, social interaction is legitimized on Facebook. ... » Join the discussion

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