SearchDay: Fear the Google

Today's Columns: » Fear the Google   » The Decision-Making Funnel, Stage 3: Desire, Part 2  » SEO Site Review: Time to Clean Up Home-Yard  » Don't Ignore Your Sitemap!  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay April 29, 2009

Top Jobs Web Designer (302870-787) Priceline.com Incorporated Norwalk, Retention Marketing Manager Ascentive Philadelphia, United States Multiple openings Mojva.com New York, United States eMail Marketing Manager Title Nine Emeryville, United States Senior Sales Executive iMediaRecruiters Dallas, United States More Jobs White Papers More Research Today's Top Story: Kevin Ryan Fear the Google  SEW EXPERTS: SEARCHING FOR MEANING Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google? » Full story » Print version Search Engine Watch Experts Columns Tim Ash The Decision-Making Funnel, Stage 3: Desire, Part 2  SEW EXPERTS: BY THE NUMBERS We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. » Full story » Print version Mark Jackson SEO Site Review: Time to Clean Up Home-Yard  SEW EXPERTS: ORGANIC SEO It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone. » Full story » Print version Carrie Hill Don't Ignore Your Sitemap!  SEW EXPERTS: LITTLE BIZ Many sites have underutilized sitemap pages. It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer. » Full story » Print version PPC Campaigns Feeling Flat? Expand Your Reach on Our Quality Network LookSmart is one of the largest independent text advertising distribution networks with over 500 million queries daily. Our dedication to giving advertisers the best targeting and reporting features has resulted in the award-winning platform that helps you target ROI on our quality network. Start Today and Get $100 in Matched Clicks News from the Search Engine Watch Blog Microsoft Offers Vine, Social Media For Important Personal Info Posted by Frank Watsonhttp://www.kangamurramedia.com  Apr 29, 2009 Microsoft announced the beta launch of Vine - a social media platform for personal information sharing. As the site states: "The Microsoft Vine Beta connects you to the people and places you care about most, when it matters." While it may be in beta as an emergency Twitter like app, the ... » Continue reading IAC Acquires Restaurant Recommendation Guide Urbanspoon Posted by Nathania Johnson  Apr 29, 2009 IAC, parent company of Ask.com, has acquired Urbanspoon. The restaurant recommendation is a website as well as one of the more popular iPhone apps. Urbanspoon will remain an independent brand, but its content will be integrated with other IAC properties such as Citysearch and InsiderPages. "With a dedicated and comprehensive focus ... » Continue reading Google Starts Small Business Network to Influence Government Posted by Nathania Johnson  Apr 29, 2009 Google has started an initiative called the "Small Business Network" which is designed to influence legislation regarding business. One of the first actions is to attempt to have a say on the $7 billion from the recent stimulus bill that is set aside for broadband. Another important issue for the ... » Continue reading Google Updates AdSense Program Policies Page Posted by Nathania Johnson  Apr 29, 2009 Google has made some clarifications to its AdSense Program Policies. Straight from the horses mouth (aka the Inside AdSense blog), here they are: Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies ... » Continue reading Yahoo Fires Them On The Road, Hundreds Get Axe Today Posted by Frank Watsonhttp://www.kangamurramedia.com  Apr 29, 2009 Looks like no one can hide from the Yahoo axe today. Last week it was going to be 700, today the number is 600 - but people are being aggressively laid off - apparently even employees on the road are getting notification of termination, according to Silicon Alley Insider. Morale must ... » Continue reading AOL Ad Revenues Drop 20% in Q1 2009 Posted by Nathania Johnson  Apr 29, 2009 Time Warner, parent company of AOL, has reported their first quarter earnings for 2009 and the news isn't great for AOL. Ad revenues have dropped 20% or $109 million. The losses largely contributed to the 7% decline parent company Time Warner experienced overall. The losses added to Time Warner's desire to ... » Continue reading Hulu Surpasses Yahoo Sites in Online Video Race for March 2009 Posted by Nathania Johnson  Apr 29, 2009 Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video joint effort by NBC and Fox landed in the top 3 video sites in March 2009, something comScore says is a first. Hulu pushed Yahoo! sites ... » Continue reading Search Engine Watch Forum Discussions Adwords MouseOver Rate  Apr 29, 2009 Have anyone noticed that there is a separate column under the "Ad Variation" Tab that shows "MouseOver Rate" for each ad variant. A visitor has to hover their mouse for more than 1 second on the ad area to be counted for the MouseOver rate. But Suprisingly, this column was removed ... » Join the discussion Google Indexed AdWords URL - Now What?  Apr 28, 2009 Hope everyone is having a great year so far. I've run into an issue that I was hoping to have help with. Here's the story: My client added on a service and bought a keyword filled domain to use for AdWords purposes. I set the robots.txt ... » Join the discussion Is Every SEO, SEM, PPC Professional Employed?  Apr 27, 2009 I've gotten a lot of recruiters calling or emailing me with information. I've tried to reach out - Twitter, LinkedIn connects - to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work - but no one ... » Join the discussion

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