Thursday, September 24, 2009

Search Engine Guide - How to Engage Online Marketing in an Offline World

Search Engine Guide

September 24, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Stoney deGeyter

How to Engage Online Marketing in an Offline World

by Stoney deGeyter

All it takes is a little creativity and out of the box thinking to turn your offline marketing into great online marketing.

Stoney deGeyter

Small Business SEO Consultations

All your website questions answered by SEO expert Stoney deGeyter.

  • Consultations by the hour, no long-term commitment
  • Monthly retainer options for ongoing developments
  • Answers to all your SEO questions by phone or email
  • Starting at just $250/hour

Schedule your first call today!



Mike Moran

Why Blogs Aren't Dead

by Mike Moran

For the past couple of years, people have been asking if blogging is now dead. Now, as you read this blog post, you might expect that if I took the time to write it, I probably don't agree. And I don't. But the "blogging is dead: crowd does have a point—I just don't think the situation is as extreme as they say....

Stoney deGeyter

Damn it Jim, SEO is an Investment, Not an Expense!

by Stoney deGeyter

Most investments don't give you an immediate return. SEO is no different. Many small business owners fail to understand that in order to succeed online a significant investment must be made. Gone are the days when you could throw up a website and expect to become an overnight success. Most of today's overnight business success are back by investments in time, money, resources or any combination of those.

Aditya Mahesh

A Guide to Pitching Bloggers

by Aditya Mahesh

From an SEO standpoint, the blogosphere is a goldmine. It provides the opportunity for marketers to build targeted natural "in-content" links which are not only great for increasing search engine rankings, but also can drive significant amounts of targeted traffic...

Manoj Jasra

New Free Keyword Research Tool

by Manoj Jasra

When conducting keyword research, it's important to look for both the deeper, mid- and long-tail variations of keywords - and also other adjacent ways of searching for similar things, such as related terms and synonyms. Last month, WordStream invited me to participate in a private beta of their Free Keyword Tool, which was released as a public beta this week. One of my favorite features is its ability to suggest related terms....

Eric Brown

Can You Manage 5000 Blogs a Day

by Eric Brown

There is a product that has launched recently, which is aimed currently at the multifamily, apartment owner/operator space, but may well also extend into additional industries, such as Travel, Hotels, Wine and the like, that is worth taking a look at. I expect that some of the readers and followers of this blog may be skeptical, but I am interested in hearing your feedback....

Manoj Jasra

Quickly Diagnosing Problems in Analytics

by Manoj Jasra

If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?...

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Video Cast

Sage Lewis

Sage Lewis

I Would Do Anything To Make My Dream Come True

by Sage Lewis

Do you have a dream. Are you like Bob and would be willing to do ANYTHING? Let's look at what that "anything" looks like. This is the "anything" that I was willing to do to make my dream come true....

Sage Lewis

Sociopaths vs People Pleasers

by Sage Lewis

I'm a people pleaser. But there are other people on the spectrum of humanity. We have something to learn from the sociopaths in the world....

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Readers Respond

In response to... I Would Do Anything To Make My Dream Come True

Sage - Great video. How many times do I hear this everyday? I would do anything? As a serial entrepreneur, I have risked it all a few times. My current company, s-go.net is my favorite of all time. And I always say that it is my last job. I will never retire, either. I have old crappy cars. My newest car is 10 years old. I also have an old pickup truck that is 16 years old. I keep a few because they are always breaking.

My current company is small, can be virtual, and can react immediately to any industry or technology change. I am helping clients immensely now in terms of search and marketing in general. I am on the wire without a safety net below. At times is is very scary, Most of the time it is a thrill of a lifetime.

Steve Gorney
s-go Consulting
Joomla! and Open Source Development Services



In response to... Damn it Jim, SEO is an Investment, Not an Expense!

I totally agree with this very comprehensive post. SEO is indeed NOT an expense but an INVESTMENT. If you want to compete in the growing and competitive world of online marketing, you are going to have spread the word about your website and make sure that potential clients can find your website. Especially when you're still new in the business world, SEO should be your top priority.

Santa-Barbara-SEO-Taylor
The Search Engine Pros.com
Santa Barbara SEO firm helps drive people to your site



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Recent Conversations In Our Small Business Forum
A list of popular small business forum discussions from the last week

SEARCH ENGINE OPTIMIZATION
KPMRS Website Rankings Tool
Google Doesn't Use Keywords Tag For Ranking
Found All My Pages Within Google Top 300, What's Next
OTHER ONLINE MARKETING
Business Promotion On Delicious
Registering .Net And .Org Domains
E-mail Marketing Myths Which Should Have Died Years Ago
OFFLINE MARKETING
Do You Use Coupons To Attract Customers
Are Business Card Placements At Restaurants Effective
QUESTIONS ABOUT THE FORUM
Would Be Nice To Have 3 Links In Signatures
PREVIOUS WEEK
Small Business Forum Update For September 17, 2009

(If you like our search engine news, you'll love our small business news.)

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Stoney deGeyter

Small Business SEO Consultations

All your website questions answered by SEO expert Stoney deGeyter.

  • Consultations by the hour, no long-term commitment
  • Monthly retainer options for ongoing developments
  • Answers to all your SEO questions by phone or email
  • Starting at just $250/hour

Schedule your first call today!



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